Expert In You

Sponsorship Strategies and Overcoming Fear with Claude Haggerty

Ann Carden introduces Claude Haggerty, who shares his background and the importance of sponsorships. They discuss overcoming the fear of approaching sponsors, strategies for engaging cold audiences, and leveraging networks. Claude highlights the benefits of sponsorships and using proceeds to support good causes.
Claude Haggerty toured as a Grand Illusionist for 36 years landing thousands of sponsor deals. Retired from show business in 2018.
Currently mentors Entertainers, Speakers, Experts, Event Planners and even Race Teams all over the world on how to simplify their approach and to maximize their sponsorship results.
Contact Claude:
https://www.linkedin.com/in/supersponsorman/
claudehaggerty@gmail.com
(0:00) Leveraging know, like, and trust
(0:18) Introduction by Ann Carden
(1:26) Introduction of guest Claude Haggerty
(2:08) Claude Haggerty’s background and achievements
(2:56) Importance of sponsorships
(4:21) Overcoming fear of approaching sponsors
(6:03) Approaching cold audiences
(7:15) Leveraging networks for sponsorships
(9:36) Benefits of sponsorships
(12:42) Using proceeds to support good causes

Create a Signature Offer to Scale Your Business

Ann delves into the benefits of having a signature offer and how to develop a suite of offers around it. She shares a case study on converting a small offer into a big sale, introduces her Expert in You Accelerator method, and offers actionable steps to identify and package your signature offer.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction to the episode
(0:33) Ann explains the benefits of having a signature offer
(2:35) Creating a suite of offers around your signature offer
(3:08) Case study: Transforming a small offer into a big sale
(5:06) Development of Ann's expert in you accelerator method
(6:09) How to identify and package your signature offer
(7:46) Steps to create a strong signature offer
(8:35) Invitation to book a consultation with Ann
(8:56) Promotion of a free automated webinar

AI’s Impact, Market Challenges, And the Value of Human Connection in Business with Kristin Zhivago

Ann Carden introduces Kristin Zhivago, who shares her journey and insights on AI's business impact, selling businesses without employees, and market challenges. They discuss issues with digital marketing agencies and Kristin's new book on people-centered business, emphasizing human connection.
Kristin Zhivago is the President of Zhivago Partners, a digital marketing agency. They are absolutely committed to generate qualified leads for our clients, using the full range of appropriate digital techniques and channels. They tap into the Mindset of the customer to make spot-on offers, resulting in the win-win outcome for our clients and their customers.
Kristin Zhivago founded and now manage the company with the goal of helping all our clients "sell the way your customers want to buy" including the realities of the ever-changing digital technologies, techniques, and tools. We put into practice what she learned as a revenue coach, much of which can be found in her 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy," named by Forbes as one of the top 6 marketing and sales books.
Prior to founding Zhivago Partners, Kristin spent decades as a "revenue coach," mostly in the tech industry in Silicon Valley, helping CEOs and entrepreneurs grow their companies.
WHAT WE DO: They work with CEOs and entrepreneurs to help them increase their revenue.
HOW WE DO IT: They have built a team that operates responsibly, wisely, and collaboratively, comprised of professional writers, designers, developers, and digital marketing specialists who are immersed in their area of specialty. Successful digital marketing requires people who focus on specific areas, in order to keep up with and leverage the constant changes in tools, technology, and methods. We have built measurement and quality control into all our efforts.
Contact Kristin:
https://www.linkedin.com/in/kristinzhivago/
kristin@zhivagopartners.com
(0:00) Introduction to the show
(0:55) Ann Carden introduces guest Kristin Zhivago
(1:45) Kristin Zhivago shares her background and journey
(2:55) Discussion on AI and its impact on business
(5:54) Challenges of selling a business without employees
(7:34) Current market challenges beyond AI
(9:37) Issues with digital marketing agencies
(11:14) Kristin's new book and focus on people-centered business
(21:25) The importance of human connection in business
(28:38) Wrapping up the interview

5 Ways to Grow Your Consulting Revenue and Business

Ann Carden explores strategies to boost revenue through workshops, seminars, and passive income. She discusses defining your business vision, creating more client value, becoming a strategic partner, and transitioning to a CEO role. Implementing a one-to-many approach and leveraging speaking engagements are also covered.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Ways to add additional revenue through workshops and seminars
(1:05) Introduction and invitation to subscribe
(1:32) Deciding the vision for your business
(2:13) Creating more value and getting paid more per client
(3:44) Becoming an advisor or strategic partner
(4:36) Building a team and transitioning to a CEO role
(5:22) Implementing a one-to-many approach
(6:07) Creating additional revenue streams with passive income
(7:25) Leveraging workshops, seminars, and speaking engagements
(8:36) Encouragement to implement multiple strategies for growth

3 Pillars for Unstoppable Business Growth

Ann Carden discusses setting business goals, celebrates the 200th episode, and rebrands the podcast to "Expert In You." She explores using podcasts for business growth, the costs involved, and details the three pillars of unstoppable business growth: creating a roadmap, being resourceful, and resiliency.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction: Setting business goals
(1:03) Celebrating episode 200
(3:25) Rebranding to "Expert In You"
(4:46) Using podcasts for business growth
(6:00) The costs and efforts of podcasting
(6:49) The 3 pillars of unstoppable business growth
(7:52) Pillar 1: Creating a roadmap
(12:16) Pillar 2: Being resourceful
(14:23) Pillar 3: Resiliency
(27:23) Sponsor: Expert In You Accelerator

How to Scale Your Consulting, and Coaching Business to $40k $100k+ Clients, Months and Paydays

In this episode, Ann Carden discusses the concept of 40k-100k paydays, the importance of premium offers, and how to run a virtual workshop. She sheds light on effective marketing strategies, the art of repurposing, and rethinking the sales process. The episode wraps up with tips on achieving high-income months and strategies for business growth.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction and Exploring the Concept of 40k - 100k Pay Days
(1:55) Overview of a Virtual Workshop and the Importance of Premium Offers
(3:06) Marketing Strategies and Stepping into the Expert Spotlight
(5:19) Trailblazing in the Industry and the Concept of Repurposing
(6:44) Building a Diverse Business and Rethinking the Sales Process
(8:43) Achieving 50k - 100k Months with Premium Clients
(10:00) Strategies for Business Growth and Increasing Income
(10:50) Invitation to Book a Strategy Call with Ann Carden
(11:15) Closing Remarks and Invitation to a Free Automated Webinar

Recognizing Strengths, Validating Ideas, And Scaling Effectively with Hernan Vasquez

In this episode, I have a great conversation with Hernan Vasquez, founder of Scale Driven. We discussed Hernan's transition from freelancer to entrepreneur, the value of delegation, and client acquisition strategies. We delve into the realities of advertising campaigns, the importance of brand-building, and how to identify ideal clients. We also explore operational bottlenecks and lead management. Finally, Hernan introduces scaledriven.com and its CMO services.
Hernan Vasquex is the Founder and CEO @ Scale Driven that helps Coaches and Information Businesses Scale To 8 Figures By Making Their Ads Work Better. It all began with him helping in Facebook groups, offering advice and solutions.
Little did he know, this simple act of kindness would lead him to a remarkable opportunity.
He had the privilege of collaborating with Frank Kern, assisting him with selling hundreds of thousands of books and programs at a profit through meta ads.
From the recognition he gained, Hernan still gets a lot of people who want to work with him at his agency Scale Driven who know him from doing Frank Kern's Facebook Fridays.
Today, with his team of experts, Hernan stand ready to extend my expertise to educators, information services, and consultants struggling with their ad campaigns, especially since iOS14 changes, Covid, and recent updates.
Contact Hernan:
https://www.linkedin.com/in/hernanvazquez/
https://makemyadsgreatagain.com/sp-a1?_atid=i3qLJTSeCStOjbJ5ly9I2033tWtua4
(0:00) Introduction and welcome to Hernan Vasquez, founder and CEO of Scale Driven
(0:30) Hernan's journey from freelancing to launching a digital marketing agency
(6:01) The importance of recognizing strengths and the transition to entrepreneurship
(10:27) The value of delegation and acquiring clients through organic reach
(14:40) Strategies for validating ideas and the realities of advertising campaigns
(20:08) The role of brand building in advertising and the halo effect
(23:43) Identifying ideal clients and considerations when scaling a coaching offer
(24:49) Operational bottlenecks, lead management, and creating an ideal client profile
(25:53) Introduction to scaledriven.com and the offering of CMO services
(26:44) Conclusion, call to action: Like, share, and subscribe to the podcast

How to Create a Million Dollar Offer & Brand from Your Expertise

In this episode, Ann Carden discusses the concept of creating a million-dollar offer and brand, comparing global and local business success. She shares client success stories and emphasizes the importance of a unique offer. Ann also talks about building a brand around your unique offer, understanding your role in it, and explores opportunities for growth in the digital age.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction and Purpose of "Expert in You" Podcast
(1:34) The Concept of Creating a $1,000,000 Offer and Brand
(3:10) Global vs Local Business Success
(4:19) Client Success Stories and the Importance of a Unique Offer
(7:06) Building Your Brand Around Your Unique Offer
(8:33) Understanding Your Offer's Outcome and Your Role in Delivering It
(10:37) Opportunities for Growth and Scalability in the Digital Age
(11:15) Invitation for Listeners Needing Help in Creating Their $1,000,000 Offer
(11:43) Conclusion and Call to Action

Transitioning from Accounting to Business Ownership and Growth Strategies with Paul Roy

In this episode, Ann Carden interviews expert Paul Roy about the challenges in an accountant's transition to business ownership. They discuss client retention, billing issues, time management, and team-building strategies for business scaling. The episode also covers hiring assessments, adapting to virtual business growth, and exploring global opportunities. Finally, they delve into identifying ideal clients and pacing implementation.
Paul has been in business since his late teens. A born entrepreneur. He has purchased existing business and also built business. These include, An Office Products Company, A Human Resource Company, Computer Forms Company, Partner in a Yachting Facility. COO of an Agricultural Facility with over 12 million in revenues. Vice President of a Call Centre who under Paul’s leadership took a small regional company to be a player on the national stage. Paul is a Certified Professional Coach. He has been Business Consulting and Coaching business owners for the past 9 years. Paul specializes in helping Business Owners and Accountants with building business that work for them and not the other way around. Paul is Co-Founder of CPA Business Coach and Nova Scotia Chair of Business Round Table.
Contact Paul:
https://www.linkedin.com/in/paulroy1/
https://cpabusinesscoach.com/
(0:00) Introduction and Guest Expert, Paul Roy
(2:56) Challenges in Accountant's Transition to Business Ownership
(6:17) Client Retention and Referral Strategies
(10:41) Addressing Work in Progress and Billing Issues
(13:24) Time Management and Business Growth Processes
(15:10) Building and Managing a Team for Business Scaling
(16:50) Assessments for Hiring and Understanding Your Firm
(18:12) Adapting to the Virtual World for Business Growth
(21:07) Exploring National and Global Business Growth Opportunities
(24:30) Ideal Clients and Pace of Implementation
(29:34) Sponsor: Free Webinar Invitation
(29:58) Conclusion and Goodbye

How a Social Media Consultant Closed a $413k Contract

Ann Carden delves into the art of packaging expertise, using a client success story to illustrate her points. She highlights the crucial role of understanding client needs in scaling businesses and crafting high-value solutions. The discussion also touches on the roadmap to a million-dollar consulting business.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction and Overview of "Expert in You"
(1:17) Client Success Story and Strategies for Packaging Expertise
(2:40) The Significance of Packaging Brilliance and Uncovering Client Needs
(3:24) Scaling Business and Building a Million-Dollar Consulting Business
(4:24) Providing High-value Solutions and Working with Startups
(5:18) Call to Action: Book a Call with Ann Carden
(5:55) Closing Remarks and Invitation to a Free Webinar