Expert In You

Navigating Labor Shortages, AI, and Economic Factors with Michelle Harmon

Ann Carden introduces Michelle Harmon, a health care consultant with extensive experience. They discuss the 360 approach in health care, addressing industry issues and labor shortages. Michelle shares her work with health care executives and her predictions for future system changes. They delve into tackling clinician shortages through education and the role and limitations of AI in the industry. Economic factors affecting health care and the debate on health care as a right are explored. The episode concludes with how to contact Michelle and closing remarks, followed by a sponsor segment on automated webinar promotion.
Michelle Harmon is an Executive/Consulting, Client Success, People. She is recognized for her professional and consultative approach, especially in contentious and tumultuous environments, where she excels at developing long-term partnerships, acquiring large contracts, leading technical solutions, and creating strategies that value teams and employees while ensuring client satisfaction.
Michelle is a forward-thinking leader with extensive experience in people and account management and healthcare partnership development. She is an expert in devising and implementing revenue strategies, talent management, and creative content strategies for both farming and hunting scenarios. Her proficiency in securing long-term partnerships, acquiring large contracts, and leading healthcare solutions for physician leaders, CMOs, and CEOs is well-established.
Michelle plays a crucial role in maintaining reports on daily operations, building a productive work culture, and supporting sales in the renewal and upsell of SaaS business. She adeptly steers, empowers, and trains cross-functional teams to achieve corporate objectives. Her excellence in building and strengthening professional relationships at all levels is complemented by her proficiency in organizational behavior improvement, contract negotiations, business analysis, and cross-cultural collaboration.
Areas of Expertise
• Account Management
• Strategic Planning & Analysis
• Staff Recruitment & Selection
• C-level Communication • Customer Service & Success
• Talent Acquisition & Retention
• Team Leadership & Training
• Change Management • Risk Assessment & Mitigation
• Revenue Generation
• Workflow Optimization
• Budgeting & Forecasting
Contact Michelle Harmon here:
Michelleharmon010@gmail.com
https://www.linkedin.com/in/michelle-harmon-a9997424/
(0:00) Introduction to the podcast and guest Michelle Harmon
(2:05) Michelle Harmon's role and background in health care consulting
(3:47) The 360 approach in health care and industry issues
(6:11) Ann Carden's insights and Michelle's work with health care executives
(10:57) Addressing labor shortages in health care
(22:42) Future predictions for healthcare system changes
(23:36) Tackling clinician shortages through education
(24:51) The role and limitations of AI in health care
(26:07) Economic factors affecting the healthcare industry
(27:12) Discussing health care as a right and financial aspects
(28:21) How to contact Michelle Harmon and closing remarks
(31:00) Sponsor: Automated Webinar Promotion

Leverage Media to Grow Your Influence and Business: 5 Common Mistakes

Ann Carden delves into the importance of engagement on social media and how it can significantly impact business growth. She discusses building influence through media and highlights common mistakes to avoid. Ann emphasizes the need for strategic clarity and the role of analytics in driving business growth. She also explores the balance between promotion and engagement on social media, and the significance of maintaining consistent branding and identity.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Training @ www.expertinyou.biz
Check my latest Expert in You Magazine @ www.expertinyoumagazine.com/magazine
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction and the Importance of Engagement on Social Media
(1:20) Building Influence through Media and Avoiding Common Mistakes
(2:39) Strategic Clarity and the Role of Analytics in Business Growth
(5:22) Balancing Promotion and Engagement on Social Media
(7:11) The Significance of Consistent Branding and Identity

Scaling Your Business with Effective Hiring and Outsourcing Strategies with Nathan Hirsch

Ann Carden welcomes Nathan Hirsch, who shares his entrepreneurial journey and insights on outsourcing. They discuss effective scaling and hiring strategies for business growth, and how to know when it's the right time to sell your business. Nathan compares starting a business to acquisitions and emphasizes the importance of cultivating company culture and hiring the right team. They explore strategies for entrepreneurial success and productivity, including Nathan's personal productivity habits. The episode concludes with closing remarks and how to connect with Nathan.
Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019.
Today, he owns a portfolio of companies with his partner, Connor Gillivan. A few you might know EcomBalance and AccountsBalance (two monthly bookkeeping services) and Outsource School (access to Nate’s Hiring process and SOPs) and TrioSEO (A premium blog writing service). Nathan has appeared on 750+ podcasts and you can follow him on Linkedin and other social media channels.
Contact Nathan:
● Facebook: https://www.facebook.com/nathan.hirsch/
● Instagram: https://www.instagram.com/nathanhirsch99/
● Linkedin: https://www.linkedin.com/in/nathanhirsch/
● Twitter: https://twitter.com/NathanHirsch99
● TikTok: https://www.tiktok.com/@nathanhirsch99?
● Youtube https://www.youtube.com/channel/UCSFkqsHfbq-y1Y56NP50XgA
(0:00) Introduction and Outsourcing Insights
(1:18) Welcoming Nathan Hirsch and His Entrepreneurial Journey
(4:03) Effective Scaling and Hiring Strategies for Business Growth
(6:17) Knowing When to Sell Your Business
(8:17) Comparing Starting a Business to Acquisitions
(9:56) Cultivating Company Culture and Hiring the Right Team
(12:36) Strategies for Entrepreneurial Success and Productivity
(15:43) Nathan's Personal Productivity Habits
(16:17) Closing Remarks and Nathan's Contact Information

How to Leverage Media to Grow Your Influence and Business - Part 1

Ann Carden explores how to leverage media and online presence for business growth. She discusses identifying the right media outlets and utilizing LinkedIn effectively. Ann provides insights on creating valuable content, engaging with your audience, and collaborating with influencers and leveraging PR. She shares personal success stories and wraps up with final thoughts.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction to becoming influential in your market
(1:21) Leveraging media and online presence to build influence
(3:11) Identifying and utilizing the right media outlets
(5:38) Creating engaging content and consistent audience engagement
(7:42) Collaborating with influencers and leveraging PR
(9:24) Personal success stories and upcoming topics
(10:34) Calls to action: Book a call and webinar invitation

Embrace Grit, Overcome Challenges, and Cultivate Mental Well-Being with Steve Werner

Ann Carden welcomes Steve Werner, who shares his professional journey and the challenges faced while transitioning to a family business. Steve discusses founding Hour of Champions, focusing on mental health and holistic well-being. Ann shares her personal story of overcoming depression through fitness, while Steve talks about his recovery from prescription medication. They emphasize the importance of grit, resilience, lifelong learning, and gratitude. Key tips for life improvement and overcoming procrastination are shared, along with resources and words of encouragement for listeners.
Steve Werner is an entrepreneur and mentor who helps individuals and high achievers reinvent themselves and capitalize on the second half of their journey. With over 40 years of experience in various industries, he has founded and grown successful businesses, faced and overcome adversity, and learned to adapt and thrive in an ever-changing marketplace. He is the founder and CEO of Hour Of Champions, a lifestyle and coaching company that offers customized programs and services to help clients achieve their personal and professional goals.
Steve is also an advisory board member of Werner Protective, a company that PPE solutions to protect employees from serious injuries.. He was previously a partner and director of business development at Door and Window Guard Systems, a private security company for vacant buildings that was acquired in 2021. Before that, he was a principal at Smith Rothchild Financial, a specialty finance company that lent over $100 million annually to real estate investors and rehabbers. He started his career as an independent floor trader at the Chicago Board of Trade, where he spent 19 years in the highly competitive 30-Year U.S. Treasury Bond pit. Steve has a wealth of knowledge and expertise in trading, finance, security, and entrepreneurship, and he is passionate about sharing his insights and wisdom with his clients and peers.
Contact Steven Werner here:
https://www.linkedin.com/in/steven-werner-022b3324/
hourofchampions.com
(0:00) Introduction to Steve Werner and commitment to self-improvement
(1:24) Welcoming guest Steve Werner
(1:47) Steve Werner's professional background and journey
(4:20) Challenges in the transition to family business
(5:41) Starting the Hour of Champions and mental health insights
(7:26) Holistic approaches to mental health and well-being
(10:25) Overcoming depression with fitness: Ann's personal story
(13:04) Steve's battle and recovery from prescription medication
(17:30) Critical questions to ask doctors about medication
(20:32) Embracing grit and resilience in the face of challenges
(22:10) Top three life-changing tips
(23:40) Lifelong learning and spiritual connection
(24:37) Cultivating a gratitude practice
(27:13) Overcoming procrastination by taking action
(28:12) Connecting with Steve Werner and resources offered
(28:58) Words of encouragement for listeners
(30:50) Supporting and sharing the podcast's message
(31:17) Outro and invitation to join a free webinar

Grow Your Business, Generate Leads on LinkedIn with a Newsletter

Ann Carden delves into LinkedIn marketing, focusing on increasing visibility and leads. She explores the power of LinkedIn newsletters, shares a successful case study, and offers tips for creating effective newsletters. Ann also provides a step-by-step guide to launching and promoting your LinkedIn newsletter.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction to LinkedIn marketing
(0:24) Welcome to Expert In You podcast
(1:23) Increasing visibility and leads on LinkedIn
(1:37) The power of LinkedIn newsletters
(2:05) Case study: Successful LinkedIn newsletter launch
(2:32) Tips for creating an effective LinkedIn newsletter
(3:46) Importance of value in newsletters
(4:52) Including calls to action in newsletters
(6:00) Step-by-step guide to launching a LinkedIn newsletter
(8:14) Promoting your LinkedIn newsletter

How to Use Promotional Products to Enhance Client Experiences and Boost Referrals with Swire Ho

Ann Carden and Swire Ho discuss the importance of client referrals, innovative uses for promotional products, and strategic timing for gifting. Swire shares his background, the unspoken ROI of promotional items, and the value of branded journals and workbooks. Contact details for Swire are provided.
Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American and fluent in Cantonese, Mandarin, and English.
As a seasoned professional, Swire possessed exceptional project management skills, a talent for generating creative ideas, and the ability to turn them into reality. He exceled in business communication and navigating the corporate buying process.
Some of his notable accomplishments include receiving the SCORE Award for Small Business Success and becoming the Los Angeles Area Chamber of Commerce Ambassador of the Year. Additionally, Swire was named #online18 2023 as one of the best promo pros on social media and a subject matter expert on promotional products in over 100+ podcasts
He also a lifelong student of strength and a proud SFG1 certified kettlebell instructor from #strongfirst.
Government Certifications
LSBE, WBE, DBE, MBE, SBE
Contact Swire:
https://www.linkedin.com/in/swirehothepromoguy/
https://www.garudapromo.com/
swire@garudapromo.com
(0:00) Importance of client referrals
(0:42) Introduction to the podcast
(1:41) Ann Carden introduces Swire Ho
(2:01) Swire Ho's background in promotional products
(4:09) Innovative ways to use promotional products
(7:22) Value of client referrals and social media exposure
(10:00) Strategic timing for sending gifts
(12:08) Unspoken ROI of promotional products
(14:19) Using branded journals and workbooks
(16:05) How to contact Swire Ho

Money Mindset - Become a Millionaire

Today, Ann Carden explores the importance of a healthy money mindset for business success, contrasting scarcity and abundance. She highlights the significance of setting goals, reinvesting profits, and overcoming money guilt. Ann also shares statistics on new millionaires and provides resources for further learning.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Understanding how to use money effectively
(0:25) Introduction to the podcast and its goals
(1:23) Importance of money mindset for business success
(2:31) Deciding on success and setting goals
(3:51) Differences between scarcity and abundance mindset
(5:18) Statistics on new millionaires in the United States
(7:15) Overcoming scarcity mindset in business
(8:23) Importance of reinvesting money
(11:26) Addressing money guilt and its impact on growth
(15:34) Invitation to book a call and resources for further learning

Balancing Work and Worth in Business with Christine Nicholson

Ann Carden and Christine Nicholson discuss how over-involvement can devalue your business, the top considerations for growth, understanding ROI, and the importance of an exit strategy. They also explore reducing reliance on the owner and the impact of ego on business growth.
Christine Nicholson is an engaging speaker and seasoned expert on exit and succession planning in owner-managed businesses including employee ownership, exit options and getting out of your own way. She has frequently guested on podcasts as a repeat guest because one episode is not enough. She's the author of 4 books that give practical advice on running better businesses. Based between London and Oxford, UK, she's lived and worked in 10 countries and exited dozens of businesses generating hundreds of millions in shareholder value. She's a military veteran and even ran a zoo in the Middle East. She's an entertaining storyteller, adventure hiker, and gardener.
Contact Christine:
https://christinenicholson.co.uk/
https://www.linkedin.com/in/christine-nicholson/
(0:00) The more you work in your business, the less your business is worth
(0:27) Introduction to the podcast and its purpose
(1:26) Introduction of the guest, Christine Nicholson
(5:27) Top three things to consider when building and growing a business
(9:06) Understanding the return on investment (ROI) for your business
(19:20) Importance of thinking about your business exit strategy
(20:20) Sponsor: Expert in You Workshop
(21:11) The concept of reducing your business's reliance on you
(27:08) The impact of ego on business growth
(35:18) Introduction to Christine's ideal clients
(40:52) Sponsor: Expert in You Accelerator

Power Up Your LinkedIn Profile and Grow Your Business On LinkedIn

Ann Carden discusses crafting a compelling client message, marketing, sales, and scaling your business. She highlights leveraging LinkedIn for growth, optimizing profiles, creating a powerful bio headline, and building a keyword-rich about section. Ann also covers tailoring content and invites listeners to book a LinkedIn strategy call.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Crafting a compelling message for clients
(0:17) Introduction to Expert In You podcast
(0:42) Marketing, sales, and scaling your business
(1:33) Leveraging LinkedIn for business growth
(2:19) Optimizing your LinkedIn profile
(5:36) Crafting a powerful LinkedIn bio headline
(7:48) Building a keyword-rich LinkedIn about section
(10:47) Adding education, certifications, and recommendations
(12:15) Content for buyers vs. engagers
(14:02) Invitation to book a call for LinkedIn strategy