Expert In You

Evolving SEO Strategies and Overcoming Misconceptions with Barb Davids

In this episode of Expert in You, Ann Carden welcomes digital marketing and SEO expert Barb Davids to explore the evolving world of SEO strategies. Barb shares valuable insights on how AI is reshaping SEO and clears up common misconceptions that can hold businesses back. They discuss the critical role of transparency in SEO and how it benefits industries like business coaching. Barb provides actionable advice for overcoming the fear of SEO and finding your ideal clients. Plus, learn about her comprehensive SEO assessments and audits, and get details on an upcoming free virtual workshop for further learning.
Barb Davids is the founder of Compass Digital Strategies and a seasoned digital marketing expert with over 25 years of experience. Since 2018, Barb has been delivering results-driven marketing solutions for ambitious business owners looking to scale. Known for her no-nonsense approach, she’s focused on creating impactful strategies that get measurable results—no fluff, just action.
When she’s not crafting marketing campaigns, you’ll find Barb running with her dog, Stone, in cities across the country.
Connect with Barb for tailored digital marketing solutions:
https://www.linkedin.com/in/barb-davids/
https://compassdigitalstrategies.com
(0:00) Introduction to the episode with guest Barb Davids
(1:16) Barb Davids' background in digital marketing and SEO
(4:21) How SEO strategy has evolved over time
(7:13) The impact of AI on SEO
(9:24) Debunking common SEO misconceptions
(12:07) Sponsor: Expert in You magazine
(13:52) The necessity of transparency in SEO
(15:46) SEO benefits for various industries
(18:26) Tailoring SEO for business coaches
(21:28) Overcoming the fear of SEO
(22:12) Identifying ideal clients for SEO services
(22:28) How to connect with Barb Davids
(23:02) Barb Davids' services: assessments and audits
(23:35) Closing remarks and thanks to Barb Davids
(23:48) Call to action: subscribe and share
(24:04) Upcoming free virtual workshop announcement
(24:56) Final sign-off and motivational thoughts

Content is NOT Enough to Make More Sales

In this episode of Expert in You, Ann Carden dives into strategies for crafting compelling offers that drive business growth. Discover how to align your content strategy with influence systems to convert buyers through smart, strategic marketing. Ann emphasizes the importance of inviting potential clients and creating strong calls to action, while maintaining consistency with your revenue offers. Learn how to leverage influence and marketing to fuel sustainable business growth, and get an exclusive invitation to Ann's free virtual event for even more expert insights.
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
Access Ann's Free Training: www.expertinyou.biz
Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Learn More:
Visit her website: www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
Ready to grow your business?
Book a strategy call today: acarden.com
(0:00) Introduction to the podcast and the importance of making compelling offers
(1:14) Combining content strategy with influence systems
(4:26) Converting buyers through strategic marketing systems
(5:29) Inviting potential clients and effective calls to action
(6:18) Sponsor: Expert In You Magazine
(7:03) Consistency in making revenue offers
(9:12) Leveraging influence and marketing for business growth
(9:54) Invitation to a free virtual event
(10:45) Closing remarks and next steps

Maximizing Profitability Through Systems and Customer Experience with Karen Hairston

In this episode of Expert in You, Ann Carden speaks with Karen Hairston about her expertise in business consulting, including her work with the Michigan Department of Education. Karen highlights how to recognize when businesses need an external consultant and the benefits of gaining fresh perspectives. She delves into her signature 3S Profit Optimizer Framework, focusing on improving the customer experience and uncovering hidden profit leaks. Tune in for exclusive business strategies, plus an invitation to Ann’s upcoming workshop!
With over 20 years of experience in process improvement and training development, Karen Hairston has become a recognized thought leader in systems development, people management, and project management. Her passion lies in helping tech entrepreneurs and business owners streamline their operations and drive sustainable growth. As a Business Systems & Profitability Consultant, Karen is committed to empowering her clients to elevate their businesses, energize their teams, exceed customer expectations, and simplify their journey to success.
Karen’s expertise spans instructional design, education, and systematization, allowing her to take a holistic approach to business optimization. She aligns people, processes, and technology to create streamlined systems that enhance operational efficiency and drive sustainable growth. She works closely with leadership teams and delivers tailored solutions that address each client’s unique challenges and goals, simplifying complex processes into practical, user-friendly solutions.
Throughout her distinguished career, Karen has partnered with renowned organizations like Michigan State University, the State of Michigan, and Fortune 500 companies, including Ford Motor Company, General Motors, Motorola, and Rockwell Collins. Her extensive experience and results-driven approach continue to inspire confidence and success in the businesses she serves.
Contact with Karen Hairston:
https://www.linkedin.com/in/karenhairston/overlay/contact-info/
https://www.3ssmartconsulting.com/
(0:00) Introduction to the podcast and Ann welcomes guest Karen Hairston
(1:02) Karen's backstory, expertise, and work with the Michigan Department of Education
(4:58) Combining systems and complexity issues in businesses
(7:36) Common pain points and indicators you need a consultant
(10:20) Challenges of scaling and the value of external help
(16:31) The importance of an outside perspective in business consulting
(19:22) Different consulting approaches and client work strategies
(24:02) Karen's expertise in profitability and the 3s profit optimizer framework
(27:33) Impact of customer experience on profitability and profit leak assessment
(30:44) Exclusive offer and final thoughts
(33:39) Ann's closing remarks and workshop promotion

A Different Approach to Building Recurring Revenue and Get Bigger Revenue Months

Ann Carden reveals powerful strategies to overcome revenue challenges and unlock new business models in this episode. Learn how building recurring revenue and securing higher upfront payments can transform your business. Ann also shares funding options, tips for simplifying revenue goals, and the benefits of affiliates and joint ventures. Get an exclusive invite to her free VIP virtual workshop for even more expert insights.
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
Access Ann's Free Training: www.expertinyou.biz
Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Learn More:
Visit her website: www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
Ready to grow your business?
Book a strategy call today: acarden.com
(0:00) Introduction to revenue challenges and new business models
(1:26) Building recurring revenue and understanding the coaching model
(3:23) Advantages of higher upfront payments and full payments
(5:30) Funding options with third-party companies
(7:08) Sponsor: Expert in You Magazine
(7:55) Comparing monthly payment clients to upfront payments
(10:28) Strategies for simplifying revenue goals
(12:32) Enhancing recurring revenue with affiliates and joint ventures
(13:35) Invitation to a free VIP virtual workshop
(14:49) Closing remarks and next episode teaser

Powerful Mindset Strategies for Entrepreneurial Success with Susan Fry

In this episode of Expert in You, Ann Carden sits down with executive coach Susan Fry to reveal the transformative power of mindset and self-awareness in entrepreneurship. Susan shares her game-changing 90-day breakthrough program, offering insights on how to crush limiting beliefs, elevate self-worth, and live with purpose. Plus, you’ll hear practical tips to boost energy, stay focused, and align with your goals—along with real client success stories that prove the impact of mindset coaching. Tune in for an episode packed with actionable strategies to help you thrive!
Susan Fry is a highly respected executive coach and transformation specialist, with nearly three decades of experience helping individuals unlock their full potential in both personal and professional spheres. Renowned for her unique approach that integrates health, wellness, and business strategy, Susan is dedicated to enhancing personal performance and efficiency, driving increased productivity and profitability for her clients. Her expertise lies in aligning personal well-being with business success, grounded in a core philosophy that true achievement comes from self-love, acceptance, and the holistic integration of physical, emotional, mental, and spiritual well-being.
Susan’s deep understanding of personal transformation is informed by her own journey through trauma, self-doubt, and neglect. This inspired her to create the Simply Love Process—a customized protocol designed to dismantle limiting beliefs and guide clients toward their desired life and business outcomes. By focusing on daily actionable steps, Susan helps her clients uncover and shift subconscious patterns that stand in the way of success. Her comprehensive coaching offerings, including personalized programs, tailored protocols, and dynamic mastermind groups, provide a holistic approach to maximizing individual potential.
Susan’s Methodology: Four Transformative Pillars
• Subconscious Alignment: At the mental level, this pillar emphasizes the importance of identifying limiting beliefs and fostering new, empowering beliefs that propel individuals forward.
• Loving, Accepting, and Honoring Yourself: On the emotional level, this principle underscores the necessity of cultivating an environment, mindset, behaviors, and choices that reflect self-love, enabling forgiveness and the release of burdens.
• Authentic Action: Representing the physical level, it highlights the need for congruence between thoughts, actions, and life choices, advocating for symbolic actions that align closely with one’s desires.
• Grow, Share, and Teach: At the spiritual level, this pillar embodies the ethos of learning, growing, and evolving by sharing knowledge and experiences, reinforcing that true, lasting change comes from creating connections and imparting wisdom to others.
A passionate health and wellness advocate and dedicated mother of four, Susan’s personal life mirrors her professional ethos. Her resilience in overcoming personal challenges has instilled in her a profound belief in the power of self-acceptance and divine love. As an avid pickleball player, Susan embodies the balance between physical health and professional success, serving as a living testament to the harmony between personal well-being and business excellence.
Susan Fry’s coaching is a beacon for those ready to transcend limitations and build a life of success, fulfillment, and holistic well-being.
Contact with Susan Fry:
https://www.linkedin.com/in/susanfry-transformationalbusinessandlifecoach/
https://www.simplyloveprocess.com/
Authentic Blueprint Assessment
https://www.simplyloveprocess.com/blueprintassessment
(0:00) Introduction by Ann Carden and guest Susan Fry
(1:10) Susan Fry's background, expertise, and assessment process
(4:28) Susan's 90-day breakthrough program and coaching differences
(7:06) Limiting beliefs and exercise on self-worth
(17:38) Sponsor: Expert in You Magazine
(18:25) Autopilot vs. intentional living and importance of programs
(24:25) Ann's personal experience and Susan's perspective on self-connection
(26:07) Self-help culture, political views, and subconscious programming
(28:07) Marketing, mindset, and practical steps for self-improvement in entrepreneurship
(30:47) Client success stories and the power of alignment and energy
(34:42) Strategies for maintaining energy and avoiding distractions
(37:27) Knowing your desires and Susan's personal growth assessment
(39:08) The value of mindset coaching and call to action

How to Make Super Smart Business Decisions & Still Grow in an Economic Downturn or Recession

In this episode, business expert Ann Carden shares her journey of taking calculated risks and growing her business—even during a recession. Learn how to shift your money mindset, make strategic investments, and position your business in premium markets for sustainable growth. Discover key lessons from the 2008 recession and how to future-proof your business in any market. Don’t miss Ann’s FREE 2-Day VIP Virtual Workshop for exclusive strategies to scale your business! Stay ahead with the latest insights from Expert in You magazine.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Training @ www.expertinyou.biz
Check my latest Expert in You Magazine @ www.expertinyoumagazine.com/magazine
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction and Ann's personal story of risk and expansion during a recession
(1:12) Shifting your thinking around money and business decisions
(3:14) Evaluating investment decisions and avoiding emotional decision-making
(6:04) Creating your own economy and taking advantage of downturns for business growth
(7:52) Announcement of Expert in You magazine and lessons from the 2008 recession
(12:22) Importance of stepping into premium markets and building a sustainable business
(15:12) Invitation to Ann's free 2-day VIP virtual workshop and closing remarks

AI Marketing Strategies to Transform Real Estate and Beyond with Ray Wood

In this insightful episode, Ann Carden and Ray Wood explore the game-changing potential of AI in advertising. Ray offers expert insights on how AI is revolutionizing real estate marketing by slashing costs and driving efficiency like never before. The conversation spans multiple platforms, with a deep dive into LinkedIn marketing and cutting-edge competitor analysis. Discover how boutique businesses can harness AI to stand out from the competition and why AI is outpacing traditional ad agencies. The episode wraps up with practical steps to get started with AI, exclusive consultation opportunities, and an invite to a valuable free workshop.
Ray Wood helps modern businesses scale and grow by utilizing advanced AI to attract, nurture, and convert leads into customers without needing an ad agency. His expertise lies in partnering with business owners and decision-makers to boost results and elevate their brand and income through AI-powered marketing platforms and proven funnels. Ray's team offers a comprehensive, done-with-you or done-for-you AI-powered system that generates new business leads across various niches. With a background in real estate marketing, he now collaborates with a diverse range of businesses across different industries. His goal is to uncover each business's unique selling proposition and build highly effective marketing strategies around it to deliver exceptional results.
Contact with Ray Wood:
https://www.linkedin.com/in/bestagentsgroup/
https://www.aipoweredagents.co/anncarden
(0:00) Introduction to AI advertising system and guest Ray Wood
(5:23) AI in Real Estate: Cost Savings and Campaign Demos
(11:49) Sponsor: Expert In You Magazine
(12:37) AI Advertising Across Multiple Platforms
(15:31) LinkedIn Marketing with AI
(19:10) AI for Competitor Analysis and Content Creation
(23:42) AI Applications for Boutique Businesses
(24:28) Consultations and Getting Started with AI Programs
(26:13) AI vs Traditional Ad Agencies: Benefits and Trial Periods
(27:38) Closing Discussion and Thanks to Ray
(28:00) Podcast Growth, Listener Support, and Free Workshop
(29:44) Closing Remarks and Next Episode Teaser

Revenue Breakthrough in Your Coaching Consulting, or Agency

In this episode, Ann Carden invites you to an exclusive workshop that could transform your business. She reveals powerful strategies for achieving revenue breakthroughs and implementing premium pricing. Learn how to attract high-end clients, boost your online visibility, and optimize your sales process. Plus, don't miss the latest Expert In You Magazine and tips for increasing upfront revenue. Tune in for a concise recap and secure your spot at the workshop!
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Training @ www.expertinyou.biz
Check my latest Expert in You Magazine @ www.expertinyoumagazine.com/magazine
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction and host welcome
(1:14) Audience engagement and workshop invitation
(2:35) Key areas for revenue breakthrough and premium pricing
(4:23) Attracting and working with high-end clients
(7:04) Marketing strategies for a premium business
(10:18) Online visibility, branding, and conversion systems
(14:27) Sales process and cash flow importance
(17:18) Announcement of Expert In You Magazine
(18:50) Strategies for increasing upfront revenue
(21:20) Recap of key strategies and closing remarks
(24:07) Final workshop reminder and episode close

Unlock Leadership Potential through Charisma, Confidence, and Storytelling with Kurian Tharakan

Join Ann Carden as she hosts Kurian Tharakan for a powerful conversation on leadership, charisma, and influence. Kurian dives into his journey, revealing how value creation and a competitive edge shape today's business world. Discover the art of storytelling as a leadership tool, the seven stories every leader must master, and insights from Kurian's new book. Plus, explore the impact of AI on art and communication. Don't miss the essential takeaways, and be sure to subscribe, share, and learn about an upcoming workshop
Kurian Tharakan is the founder of the sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors and a 27-year sales and marketing industry veteran. He has consulted for companies in numerous sectors. Mr. Tharakan is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.
Because the only way we understand our world is through the stories we tell ourselves about it, our narratives become the primary driver of our identity. Leaders who understand who their people are, especially who they want to become, can craft commanding stories that ignite their people’s deep drives and desires, propelling them to action. “The 7 Essential Stories Charismatic Leaders Tell” will give you a simple framework to create and implement this strategic narrative.
Kurian Tharakan's quotes: https://www.goodreads.com/author/quotes/19904486.Kurian_Mathew_Tharakan
Contact with Kris Miller:
https://www.linkedin.com/in/kuriantharakan/
(0:00) Introduction and Welcome
(1:23) Guest Introduction: Kurian Mathew Tharakan
(2:13) Topics Preview: Leadership, Charisma, Confidence, Influence
(2:33) Kurian's Backstory and Career Journey
(5:06) The Importance of Value and Competitive Differentiation
(6:16) Leveraging Storytelling in Business
(7:46) Exploring Charisma and Enthusiasm in Leadership
(13:02) The Seven Key Stories Charismatic Leaders Tell
(17:38) Sponsor: Expert In You Magazine
(23:31) The Mighty Winds Story Continued
(25:19) The Infancy of Artificial Intelligence
(26:00) In-Depth Look at the Seven Essential Stories Leaders Tell
(29:34) The Meaning and Power of Art
(33:14) Key Takeaways on Communication and Storytelling
(36:48) Kurian's New Book Announcement
(38:45) Closing Remarks and Gratitude
(39:08) Call to Action: Subscribe and Share
(39:22) Outro and Upcoming Workshop Information

Scale Your Business with a Million Dollar Offer and Brand

Ann Carden opens this episode by discussing the significance of brand identity in establishing a successful business. She then delves into the process of developing and pricing your core offer, providing practical insights for entrepreneurs. Ann announces the latest issue of Expert In You Magazine and explores strategies for scaling your offers effectively. She revisits the importance of a strong brand identity and its impact on business growth. The episode concludes with key takeaways and a promotion for an upcoming workshop.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Training @ www.expertinyou.biz
Check my latest Expert in You Magazine @ www.expertinyoumagazine.com/magazine
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com
(0:00) Introduction and brand identity importance
(1:12) Developing and pricing your core offer
(4:41) Expert In You Magazine announcement and offer scalability
(6:22) Establishing a strong brand identity
(7:34) Key takeaways and workshop promotion