Expert In You

Get Clients Now!

In this episode of Expert In You, I dive into strategies for leveraging networks and opportunities to acquire clients effectively. 🤝✨ I introduce the transformative "10k in 10 Days" program, emphasizing the importance of vetting and qualifying clients for mutual success. 💼🎯 I share actionable approaches to achieve quick results, solve client challenges, and simplify the client acquisition process. 🛠️💡 The discussion includes insights on effective lead generation, booking meaningful conversations, and real-world client success stories that inspire. 📞🌟 The episode wraps up with encouragement, an invitation for personalized guidance, and details about an upcoming workshop to help entrepreneurs achieve their business goals. 🚀📈
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
You might also like:
✅ https://youtu.be/I5ECIn-IJyw
✅ https://youtu.be/x7aXmTtljPs
✅ https://youtu.be/Jt5gaBS6k2U
🔰my playlist :
https://www.youtube.com/watch?v=aOtVWBlfwdA&list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbt&index=2
🔔Don't forget to like, share, and subscribe for more captivating Ann Carden!
Thank you for watching this video, click the "SUBSCRIBE" button to stay connected with this channel.
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Welcome and Introduction
(1:32) Leveraging Networks and Opportunities for Client Acquisition
(3:36) Introducing the 10k in 10 Days Program
(4:30) Vetting and Qualifying Clients
(5:34) Strategies for Quick Results and Problem Solving
(9:06) Sponsor: Expert in You Magazine
(10:35) Simplifying Client Acquisition and Offering Solutions
(13:30) Effective Lead Generation and Booking Conversations
(15:25) Client Success Stories and Ensuring Results
(18:29) Final Encouragements and Personalized Help Offer
(19:03) Outro and Workshop Invitation

The Road to Publishing Success Ghostwriting, Client Insights, and AI Trends with Barbara Boyd

In this episode of Expert In You, Ann Carden chats with Barbara Boyd about her journey to becoming a successful publisher and ghostwriter. Barbara shares insights on identifying ideal clients, aligning with their goals, and the investment required to write a book. They discuss self-publishing vs. traditional publishing and how the evolving industry, including AI, impacts authors. Barbara also covers client acquisition, future goals, and advice on managing information overload. The episode wraps up with tips on coaching formats, time management, and advice for aspiring authors. Upcoming events are highlighted too.
Barbara Boyd is a seasoned coach for nonfiction and memoir writers, known for her tough love approach to helping clients clarify their ideas and craft engaging, cohesive content. Drawing on extensive professional experience, Barbara collaborates with writers to uncover the bigger picture and take actionable steps toward completing their goals. Her intuitive coaching style improves both the structure and style of her clients’ work, providing firm yet gentle guidance until their vision becomes reality.
With a remarkable portfolio spanning over 200 books, Barbara has worked as a book coach, developmental editor, and ghostwriter on a wide range of topics, including leadership, marketing, finance, health, and agriculture.
Career Highlights:
• Certified as a nonfiction book coach by Author Accelerator.
• Coached Author Accelerator founder Jennie Nash in writing Blueprint for a Nonfiction Book and Blueprint for a Memoir.
• Authored a dozen books under her name for series such as For Dummies, Complete Idiot’s Guide, and Teach Yourself Visually.
Barbara’s dedication to coaching ensures her clients produce rich, compelling content that resonates deeply with readers.
Learn more about Barbara Boyd:
🌐 Website: www.barbarajboyd.com
🔗 LinkedIn: https://www.linkedin.com/in/barbarajboyd/
(0:00) Introduction and Guest Background
(1:40) Barbara Boyd's Transition to Publishing and Ghostwriting
(4:31) Identifying Ideal Clients and Their Goals
(7:32) Writing a Book: Time Frame and Investment
(11:01) Comparing Self-Publishing and Traditional Publishing
(12:53) Evolving Publishing Industry and AI Impact
(23:02) Acquiring Clients and Setting Future Goals
(27:04) Managing Information Overload and Staying Focused
(30:33) Coaching Formats and Time Management
(32:22) Concluding Advice on Book Writing
(33:17) Episode Conclusion and Upcoming Events

How to Build a Million-Dollar Offer to Add to Your Business

In this episode of Expert In You, Ann Carden dives into strategies for building a $1,000,000 business by leveraging a compelling offer. She highlights the importance of investing in growth using your existing expertise and starting with premium clients to bypass common challenges. Ann walks listeners through defining and aligning a million-dollar offer with their expertise, emphasizing the need for financial planning and adopting a bigger vision. She shares actionable insights on crafting a strong value proposition, structuring a premium offer, and pricing based on value. The conversation also explores expert positioning and marketing strategies to maximize business growth. The episode wraps up with a powerful call to action, encouraging listeners to elevate their business approach and take bold steps toward success.
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
You might also like:
✅ https://www.youtube.com/watch?v=Jt5gaBS6k2U
✅ https://www.youtube.com/watch?v=PdwIZtbH5r4
✅ https://www.youtube.com/watch?v=W5n0xu9YiSs
🔰my playlist :
https://www.youtube.com/watch?v=aOtVWBlfwdA&list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbt&index=2
🔔Don't forget to like, share, and subscribe for more captivating Ann Carden!
Thank you for watching this video, click the "SUBSCRIBE" button to stay connected with this channel.
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Welcome and episode introduction
(0:47) Building a $1,000,000 business with a compelling offer
(2:35) Investing in business growth using existing expertise
(3:54) Starting with premium clients and understanding common pitfalls
(5:57) Defining and aligning a $1,000,000 offer with expertise
(7:09) Financial planning and thinking bigger for business
(9:03) Sponsor: Expert In You Magazine
(9:50) Crafting a value proposition and structuring a premium offer
(11:54) Pricing based on value and expertise
(16:17) Expert positioning and marketing strategy
(18:25) Call to action and episode conclusion

Sales Secrets Revealed Strategies for Success and Storytelling Mastery with Don Lazzari

In this episode of Expert In You, Ann Carden hosts Don Lazzari, a seasoned sales expert and author of Sales Secrets Revealed. Don shares insights from his entrepreneurial journey and offers a fresh perspective on how sales strategies have evolved. 💼✨
🤝 Harness the power of speaking engagements and referrals to grow your business while navigating the challenges of modern sales.
🧠 Understand client motivations and craft refined sales messages that resonate and drive results.
🎯 Master techniques to engage prospects effectively, build trust with storytelling, and shorten sales cycles.
🔥 Fuel your success with enthusiasm. Don explains how to maintain energy and passion, even in challenging sales environments.
Whether you’re a solopreneur, consultant, or entrepreneur, this conversation is packed with actionable strategies to help you adapt, thrive, and close more deals. 🚀
🎧 Tune in to Episode 266 now and take your sales skills to the next level!
Don Lazzari is the President of Delivering Value, a sales performance consulting firm dedicated to empowering entrepreneurs and organizations to sell more effectively and build high-performing sales teams that drive sustainable growth. Since 2010, Don has partnered with businesses across industries, including software and technology, advanced analytics, manufacturing, supply chain, logistics, and healthcare.
New Book:
Don’s latest book, Entrepreneurs’ Sales Secrets Revealed, is a treasure trove of proven sales strategies and insights. Drawing from 15 years of success stories, the book curates actionable knowledge that entrepreneurs have utilized to grow their companies.
Educational Background:
• MBA from the University of Pittsburgh Katz Graduate School of Business
• Bachelor of Arts in Writing from the University of Pittsburgh
Don combines his expertise in sales with his passion for helping entrepreneurs achieve scalable growth, making him a sought-after consultant and thought leader in the field.
Learn more about Don Lazzari:
🌐 Website: https://www.deliveringvalue.com/
🔗 LinkedIn: https://www.linkedin.com/in/don-lazzari/
(0:00) Introduction to Expert In You and Don Lazari
(1:44) Don Lazari's journey into sales and entrepreneurship
(4:51) Utilization and purpose of "Sales Secrets Revealed"
(6:55) Evolution of sales: Speaking engagements and referrals
(9:03) Adapting to changes in the sales and marketing landscape
(11:38) Tackling modern sales challenges and consensus building
(14:24) Embracing virtual business and online operations
(17:03) Sales strategies for solopreneurs
(18:05) Handling risk perception and client questioning techniques
(19:47) Understanding the client's compelling reason to buy
(22:24) Refining your sales message and client decision criteria
(24:48) Sponsor: Expert In You Magazine
(25:33) Maintaining engagement with prospects
(27:01) Strategies for shortening the sales cycle
(29:37) Leveraging storytelling to build credibility
(31:34) The role of enthusiasm in successful sales
(34:30) Guidance for new or struggling sales consultants
(38:11) Viewing sales as a continuous journey and craft
(40:51) Aligning delivery with sales promises
(41:01) Promoting Don Lazari's book and services
(43:30) Episode conclusion and audience call to action

5 Ways to Get More Clients and Bigger Clients

In this episode of Expert In You, Ann Carden shares powerful strategies for qualifying prospects to ensure better client alignment and successful outcomes. She emphasizes the importance of deeply understanding client needs and collaborating to create customized solutions that deliver value. Ann also highlights the critical role of follow-up calls in maintaining momentum and fostering stronger client relationships. Additionally, she introduces the Expert In You Magazine, a resource packed with actionable insights to support ongoing business development. The episode wraps up with an invitation to book a call for personalized guidance and subscribe for more expert tips. Ann also announces an upcoming free virtual workshop, designed to empower entrepreneurs with the tools and strategies needed to elevate their success.
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
(0:00) Introduction and Strategies for Qualifying Prospects
(4:39) Sponsor: Expert in You Magazine
(8:56) Co-creating a Solution and Booking the Next Call
(15:05) Call to Action: Book a Call and Subscribe
(16:13) Upcoming Free Virtual Workshop Announcement

Transform Your Entrepreneurial Journey with Digital Marketing and Growth Strategies featuring Eder Holguin

In this episode of Expert In You, Ann Carden is joined by Eder Holguin, who shares his inspiring journey from immigrant to accomplished entrepreneur. Eder dives into actionable digital marketing strategies and the mindset needed to drive business acquisitions and sustainable growth.
The conversation explores key topics, including collaborating with public companies, effective team management, and overcoming common business challenges. Eder discusses the importance of resilience in entrepreneurship and shares strategies for planning future success. The episode also highlights the critical roles of marketing and sales, while touching on emerging trends such as AI and cryptocurrency. Eder emphasizes the value of community engagement and social media in today’s business landscape, offering additional insights from his book. The episode wraps up with a special invitation to an empowering workshop, providing listeners with the tools to take their businesses to the next level.
Eder Holguin is a dynamic serial entrepreneur with over 20 years of experience in helping businesses scale revenue, streamline sales and marketing processes, and enhance productivity. Eder’s expertise spans a diverse range of clients, from Fortune 500 companies to cutting-edge startups.
Currently, Eder is the Chief Digital Officer at Interactive Offers, an Advisor and Head of Marketing at Monegraph, and an Advisor to Zeta Global. Previously, he was the CEO of OneQube and the Founder and CEO of Ideal Media, a content discovery platform acquired by Finam Holdings.
Eder’s journey is as remarkable as it is inspiring. Born in Medellín, Colombia, during the reign of the Medellín cartel, Eder escaped a turbulent home life and lived on the streets amidst violence and chaos. His story is a testament to resilience, as he transformed his life from homelessness to becoming a successful entrepreneur and thought leader.
Career Highlights:
• Chief Revenue Officer at Integrate: Led strategic revenue growth initiatives.
• Founder of OnDemand Research: Acquired by Zeta Global, where Eder served as VP of Sales and Interactive Marketing.
• Co-Founder of Iron Traffic: Built an online advertising network recognized in the 2009 Inc. 500 list of fastest-growing private companies.
Awards and Recognition:
• 40 Under 40 Rising Latino Stars
• Technology Trendsetter Award
• Certificate of Merit from the State of New York
• Named one of the Most Influential Marketing Professionals by Inc. Magazine
Eder is an active speaker in the online marketing industry, advising companies like Recruiter.com and Oil Price while investing in innovative tech and real estate ventures.
Learn more about Eder Holguin:
🌐 Visit: http://ederholguin.com
🔗 LinkedIn: https://www.linkedin.com/in/ederholguin/
📚 Get your copy of Dreaming of Hope Street or Street Smarts: The Business of Life today!
(0:00) Introduction to Expert In You with Ann Carden
(0:47) Guest Introduction: Eder Holguin's Background and Expertise
(2:07) Eder Holguin's Digital Marketing Strategies
(4:14) Eder Holguin's Immigrant Journey and Entrepreneurial Success
(6:01) Mindset for Business Acquisitions and Growth
(8:31) Working with Public Companies: Process and Insights
(10:19) Team Management and Effective Operations
(13:31) Strategies for Overcoming Business Challenges
(17:39) Planning for the Future: Passion and Business Direction
(20:41) Navigating Rejection and Resilience in Entrepreneurship
(24:25) Marketing and Sales: Key to Success
(27:16) Embracing Future Trends: AI and Cryptocurrency
(30:57) Building and Leveraging Community Engagement
(31:23) Social Media: Expanding Your Reach
(32:20) Eder's Book: Insights and Impact
(33:14) Workshop Promotion and Episode Wrap-Up

Overcoming Fear and Resistance and Making Bold Moves to Make Big Leaps in Your Business

In this episode of Expert In You, Ann Carden dives into the critical mindset shifts required for entrepreneurial success. Drawing from personal experiences, she shares how she overcame her initial fears and reflects on her early coaching triumphs. Ann recounts her bold investment decisions during the 2008 recession, showcasing resilience and the importance of taking calculated risks in uncertain times. She introduces the Expert In You Magazine as a powerful tool to help entrepreneurs overcome imposter syndrome and step into their full potential. The discussion also includes actionable strategies to break through resistance and fear, empowering listeners to move beyond their limitations. The episode wraps up with an invitation to a transformative workshop designed to help entrepreneurs achieve their business goals and unlock new levels of success.
💼 Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background spanning over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. 🚀 She spent 13 years in corporate management before launching her own businesses, thriving for 29 years. Her entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com
🔗 Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction to the podcast and mindset for success
(1:49) Overcoming initial fears and early success stories in coaching
(3:27) Client call and investment discussion; bold moves during the 2008 recession
(7:17) Announcement about Expert in You Magazine and overcoming imposter syndrome
(9:30) Breaking through resistance and fear
(12:18) Conclusion and workshop invitation

The Future of Leadership in AI and the Power of Strategic Collaboration with Dr. John Dentico

In this episode of Expert In You, Ann Carden is joined by Dr. John Dentico, founder of LEAD SIM LLC, for an insightful discussion on 21st-century leadership. Dr. Dentico highlights the critical role of effective corporate training in overcoming organizational challenges and navigating modern leadership demands. The conversation explores the influence of AI on leadership dynamics while emphasizing the irreplaceable value of human interaction in team collaboration. Dr. Dentico also delves into the distinction between strategic thinking and strategic planning, offering actionable insights to fuel growth and innovation. The episode concludes with Ann expressing her gratitude, a sponsor spotlight, and an invitation to a free workshop designed to equip listeners with the tools to elevate their leadership and business success.
📜 Dr. John P. Dentico is a visionary leadership consultant and founder of LeadSimm LLC 🚀, specializing in action-oriented strategies for a talent-driven world 🌍. With over 30 years of experience, he helps organizations navigate the complexities of a VUCA (Volatile, Uncertain, Complex, Ambiguous) World through his LeadSimm Leadership Training System and the innovative TSWG Method 🎯.
🏛️ His career highlights include consulting for Johns Hopkins University on identity theft strategy 💡 and designing counter-terrorism simulations at the FBI Academy for 1,000+ international law enforcement officers 🕵️‍♂️.
📚 Dr. Dentico’s award-winning book Throttle Up has been praised as a transformative take on 21st-century leadership, inspiring leaders to thrive in volatile times 🚀. A dynamic speaker 🎤, he delivers impactful presentations that reshape leadership practices nationwide 🌟.
🌐 Connect with Dr. John P. Dentico:
🔗 LinkedIn: https://www.linkedin.com/in/johndentico/
📖 Website: https://www.throttleupleadership.com/
(0:00) Introduction to Expert In You with Dr. John Dentico
(1:32) Dr. Dentico's background in leadership and LEAD SIM LLC
(3:44) The essence of 21st-century leadership
(8:13) Addressing corporate training and organizational challenges
(11:05) The critical role of employee training for business growth
(13:32) Fostering an environment for impactful work
(15:55) AI and its influence on the future of leadership
(20:56) Human interaction in leadership development
(24:20) Emphasizing human connection in team collaboration
(27:22) Strategic thinking methodology with Dr. John Dentico
(28:48) Strategic thinking vs. strategic planning
(29:10) Who can benefit from Dr. Dentico's expertise
(29:31) Overview of Dr. Dentico's coaching and future initiatives
(30:13) Ann Carden's closing thoughts and listener gratitude
(30:47) Sponsor: Ann Carden's $1,000,000 accelerator program
(31:05) Invitation to a free virtual workshop with Ann Carden
(31:35) Concluding the episode with final insights

Is Your Coaching Business Stuck? Here’s How to Scale Fast!

In this episode of Expert In You, Ann Carden shares strategies to help entrepreneurs break through the 6-figure barrier by shifting their focus from simply acquiring clients to generating substantial revenue. She highlights the importance of mastering business metrics, optimizing pricing, and creating high-value packaging to maximize profitability. Ann also explores how leveraging events can fuel consistent business growth and establish recurring revenue streams. She emphasizes the value of identifying and addressing skill gaps to strengthen your business foundation. Listeners are introduced to the Expert In You Magazine, a powerful resource packed with insights to drive success. The episode concludes with a call to action and an invitation to an upcoming virtual workshop, offering actionable tools and strategies to help scale your business to the next level.
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
Access Ann's Free Training: www.expertinyou.biz
Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Learn More:
Visit her website: www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
Ready to grow your business?
Book a strategy call today: acarden.com
(0:00) Introduction to the expert in you podcast
(0:47) Breaking the 6 figure barrier and shifting focus from clients to revenue
(2:13) Understanding business by the numbers and importance of pricing and packaging
(3:45) Leveraging events for business growth and consistent revenue
(5:15) Announcement of Expert in You Magazine and Identifying skill gaps
(7:30) Call to action and upcoming virtual workshop

The Power of Storytelling in Marketing Insights from Andrea Walker Leidy

In this episode of Expert In You, Ann Carden sits down with Andrea Walker-Leidy to explore her inspiring career journey and her expertise in brand building. Andrea shares her insights into the transformative power of PR and discusses the types of clients she partners with to amplify their success.
The conversation dives into effective marketing strategies, the importance of sharing compelling client stories, and how to identify business blind spots. Andrea emphasizes the value of crafting authentic branding strategies and highlights the significant role social media plays in driving business growth. She also offers practical tips for networking and building meaningful relationships.
Andrea introduces her free eBook and consultation offer, providing listeners with valuable resources to enhance their branding efforts. The episode concludes with a call to action and an invitation to a workshop designed to accelerate business growth.
Andrea Walker-Leidy is the visionary founder of Walker Publicity and the host of the podcast “It’s Not Just A Tuesday.” Born and raised in Southeast Michigan, Andrea embraces her identity as a proud Suburban Detroiter with a Midwest vibe and a strong work ethic. Since founding Walker Publicity in 2015, she has been driven by the belief that every business has a unique story to tell—and that these stories are the key to their success.
Andrea’s career began in journalism as a writer and editor, where she discovered her passion for storytelling. This experience inspired her to partner with businesses to craft strategic communication plans that resonate with media, engage social audiences, and attract potential clients. Her love for nonprofit work led to the creation of Michigan Nonprofit PR, helping nonprofits amplify their initiatives through impactful media connections.
With a natural talent for seeing the world through headlines and ideas, Andrea authored “Mastering the Art of Storytelling to Cultivate Brand Loyalty.” In this book, she shares the proven strategies that have helped transform hidden gems into prominent, standout brands.
Discover more about Andrea Walker-Leidy’s work by connecting with her on:
LinkedIn: https://www.linkedin.com/in/walkerpr/
Website: www.walkerpublicity.com
(0:00) Welcome and episode introduction with guest Andrea Walker Levy
(1:13) Andrea's backstory, career journey and brand building
(4:13) Clients Andrea works with and the impact of PR
(12:11) Marketing strategies and sharing client stories
(17:36) Sponsor: Expert In You Magazine
(23:18) Blind spots in business and strategies for authentic branding
(25:10) Social media's role in business and leveraging it for growth
(30:14) Networking and relationship building strategies
(31:06) Andrea's free ebook and consultation offer
(32:22) Closing remarks, call to action, and workshop promotion