Expert In You

“Communicating Your Message Through Your Story”

Emmy Award-Winning Writer, Director and Producer Ken Fay shares “Communicating Your Message Through Your Story”
Ken Fay, is an Emmy award-winning writer, Director, and Producer. He was honored with an Emmy in 2014 for a mini-documentary he did in the aftermath of the Sandy Hook School shootings. He says he focused the lens on healing through the eyes of specially trained golden retrievers brought in to give hope, healing, and comfort.
In this show, he shares how to find your voice and communicate through your story. People buy from people they know, like, and trust, so having a voice and story that is relatable is powerful in building a business.
About the Guest :
Ken Fay, is an Emmy award-winning writer, Director, and Producer. He was honored with an Emmy in 2014 for a mini-documentary he did in the aftermath of the Sandy Hook School shootings. He says he focused the lens on healing through the eyes of specially trained golden retrievers brought in to give hope, healing, and comfort.
He says he is a storyteller by nature and his passion is in the narrative no matter the genre.
He has developed, written, directed, and produced content for the network, corporate, tech, non- profits, healthcare, commercial clients, and more.
He has worked as a senior producer at mega-corporations such as Comcast NBC Universal and as a Director of Productions for startup companies.
Everyone has a story to tell and a voice to be heard.
He’s worked from coast to coast and in Asia and currently consults and has a variety of projects in production including a series on homelessness entitled “My Road Leads Home”.
He was also a volunteer disaster response K9 Handler in my other life and have been deployed from Connecticut to Texas to Vegas.
Like so many impacted by the Coronavirus he’s actively looking for and available for a position in the media arts and free to relocate.
Social Links Of the Guest :
Instagram - @KenFay1
LinkedIn: https://www.linkedin.com/in/kenrfay/
Portfolio: https://kenfaycom.wixsite.com/portfolio
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Here first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
Social Links:
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
(0:00) Introduction and welcome by Ann Carden, Introduction of the guest, Ken Fay
(3:33) Ken Fay's background, career journey and Emmy award-winning documentary
(10:05) The importance and impact of storytelling in business, marketing, and nonprofits
(20:17) The power of narrative in defining and refining one's brand, the science behind narrative memorization
(24:20) Ken Fay's process in helping businesses tell their stories, utilizing video promotions and social media
(27:09) The importance of a 'call to action' in your business narrative, why businesses exist beyond making money
(30:37) The value of expertise and staying in your lane, the rewarding experience of helping businesses find their voice
(33:30) Overcoming business challenges through creativity, the role of a creative mindset
(36:02) Ken Fay's personal journey to becoming a storyteller, encouragement to every business owner to tell their story
(38:22) Ken Fay's pitch: Who he can work with and what he can offer, Contact information
(41:07) Ann's closing: wishing everyone a wonderful, amazing, and blessed day

“Selling From The Heart” – The Landscape Of Selling Has Changed

This show will have you thinking differently about how you sell in your business. Long gone are the days of “old school” high-pressure sales tactics that no longer work. Dr. Shirlene Reeves shares how selling from the heart is serving your prospects in a way where they ask to buy! She also shares some great stories and experiences. This will change the way you think about selling.
About the Guest :
Shirlene Reeves, Ph.D. Award -Winning Speaker, 4 time-Award Winning Author, Business Success Mentor was recently selected as Top Business Coach and Motivational Speaker of the Year for 2020 by the International Association of Top Professionals (IAOTP) for her outstanding leadership, dedication, and commitment to the industry.
As a dynamic, results-driven leader, she was recognized internationally in 2019 by the Women Economic Forum as the Exceptional Woman of Excellence.
Her key areas of expertise include Business, Sales, Finance, and Universal Principles. Shirlene’s impressive repertoire of prior roles has included serving as the CEO of her own nationwide California C-Corporation for over seventeen years. She proved her ability to grow her own business from zero to multi-millions and employed over 23,000 people working on her team. Shirlene aids her clientele in transforming their businesses by imagining an intuitive step-by-step program development and offering pricing skills while building confidence in media training and marketing visibility.
Social Links Of the Guest :
My gift is my specialized Sales kit for Savvy Entrepreneurs: https://heartbasedselling.com/
https://www.linkedin.com/in/shirlenereeves
http://www.youtube.com/c/ShirleneReeves
https://web.facebook.com/groups/AuthorsSpeakersVisibilityPlayground/
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Here first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
Social Links:
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
(0:00) Introduction and welcome by Ann Carden
(0:25) Guest introduction: Dr. Charlene Reeves
(3:19) Insight on dealing with business challenges and importance of technology
(4:49) Main topic: Heart-based selling and discussion about Dr. Reeves' award-winning book
(9:19) Deep dive into heart-based selling and understanding your clients' language
(16:54) Role-playing a natural business conversation and dealing with monopolizers
(21:13) The 3-step sales waltz and key points to remember when networking
(26:19) The value of patience in business relationships and handling unsolicited business proposals
(29:04) Experience running a large business and transitioning from banking to coaching
(34:25) Importance of sales in business and moving out of the "hobby zone"
(39:58) Power of content and technology in business and innovative approach to speaking during the pandemic
(44:16) Introduction of Dr. Reeves' website, sales starter kit, and discussion about her ideal client
(46:41) Conclusion and encouragement to connect with Dr. Shirlene Reeves

The Landscape of Education is Shifting – How Educators are Shifting into Entrepreneurship

In this episode, Penny and I discuss the gaps in the current education system that opened new opportunities with her tutoring business. We discuss the changes happening in education and schools as a result of the Covid-19 pandemic.
We discuss the current and future demand for expert educators to step in and offer services beyond the school hours. As schools have not been able to provide everything children need to move forward with more confidence and success, Penny has found a way to merge life coaching and tutoring to make an impact in kids and their families' life over the past fourteen years.
She shares the amazing opportunity educators have now more than ever to build their own highly successful tutoring & academic coaching business.
About the Guest :
Penny Kostaras has been a trusted academic coach and educator for 14 years and is an expert at taking students from struggling to confident and successful. As the founder of Wise Student, she has created programs that offer effective strategies to help students improve time management, organization, and study skills. Her unique methods merge executive functioning with interpersonal skills to motivate and empower students to achieve their academic and personal best.
Penny is a Certified Life Coach and holds a B.A. from Wheaton College in Norton, Massachusetts, graduating Summa Cum Laude in Psychology & Hispanic Studies, and earning membership to the Phi Beta Kappa honor society. She loves languages and speaks Spanish, Italian, and Greek. In her spare time, she enjoys going for bike rides and baking. Penny lives in the San Francisco Bay Area with her husband and two young children.
Penny has developed a unique program for educators who are ready to shift into entrepreneurship. Her "Expert in Demand" Wise Student Tutor/Academic Coach 12-month program, she partners with educators to help them build their own $100,000+ a year business working part-time to reclaim their personal freedom and replace or supplement their income.
Social Links Of the Guest :
http://www.wisestudent.com/
http://www.pennykostaras.com/
https://www.facebook.com/penny.kostaras
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Here first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
Social Links:
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068
(0:00) Introduction and welcoming Penny Kostaras
(3:04) The gap in the education system and Penny's approach
(7:12) The impact of the pandemic on education and tutoring
(14:43) The benefits and challenges of independent tutoring
(18:13) The importance of flexibility and innovation in the tutoring industry
(25:10) Joy of doing work you love and the role of a tutor
(28:31) The importance of digital platforms in tutoring business
(30:03) The challenges and potential of building a tutoring business
(32:02) Scaling a tutoring business and industry transitions
(38:52) Introduction to "Expert in Demand" program

“Big Corporate Thinking for Small Businesses” Sharing Secrets to Marketing, Building Your Business, and a Rock Star Team

The organic flow of this show will lead you on a journey that covers everything from overcoming a life obstacle to thrive in business, to Covid-19 pivoting, to starting your own home-based business to more.
We share massive value and strategies that will work for any business or entrepreneur to think bigger and use the expert strategies to build your business and your brilliant expert team.
You will not want to miss one minute of this show because you will miss the gold nuggets we give you from our combined 80 years of business and marketing experience are able to give you.
About the Guest :
Dawn Cassara went into corporate programming, systems analysis and project management for 20 years and has worked for several corporate heavy hitters such as IBM, Caterpillar, Square D, Biomerioux, Rhone Poulenc and was a partner in Silverlake Systems, plus many more large and small organizations. She learned how business works from the inside out.
When she had a major life change having an autistic son at almost 40, she soon realized that she was not going to be able to work full time, so she pivoted and made the decision to learn internet technologies.
She started my own technology company and did well for many years helping mid-sized companies grow their business with systems and system integration – She even developed a CRM system for her clients, which taught her what SMBs needed.
She now runs a local networking organization for women and she has switched her focus to marketing for small to mid-size businesses as a consultant and strategist.
Social Links Of the Guest :
Women Helping Women 2 Network St Louis franchise. There are around 15,000 members nationally and about 400 locally. She provides business training for women entrepreneurs in St. Louis and the surrounding areas.
Https://whw2nstl.com - look under events for Success Academy. We're online-only now like so many other networking organizations.
https://www.facebook.com/groups/WomenHelpingWomenStLouis/
Personal Facebook: https://https://www.facebook.com/DawnBrownCassara
Think Large Consulting Facebook page: https://www.facebook.com/ThinkLargeConsulting/
Partnership with MVP Web Services to offer SEM: https://www.facebook.com/pg/MVPWebServices.TLC
LinkedIn: https://www.linkedin.com/in/dcassara/
Think Large Consulting: https://thinklargeconsulting.com/
Where your entire business and processes get analyzed and adjusted to take you to the next level: https://skyrocketbusinessgrowth.com/
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Here first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to success. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
Social Links:
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068
(0:00) Introduction and Guest Dawn Cassara
(3:14) The Role of Flexibility, Creativity, and Psychology in Business
(7:21) Empowering Women in Business and Networking
(15:24) The Rise of Home-Based Businesses and Virtual Assistant Platforms
(17:56) The Power of Multiple Income Streams and Referrals
(23:37) The Efficiency and Shift in Hiring Practices
(27:51) Impact of COVID-19 on Small Businesses
(30:05) Differences Between Men and Women in Business, and The Value of Time
(31:36) Understanding Marketing Venues and Building a Successful Sales Funnel
(34:43) The Power of Video Marketing and Role of Consultant
(36:48) Closing thoughts and Contact Information

Unstoppable Mindset and Ninja Business & Marketing Strategies

Hy-YAH!!! In this episode, Brett shares his brilliance about how his business has thrived for more than twenty years. He talks about not just making money in business, but how his business is more than teaching martial arts to his students. His mission is to empower them and help them become better people in the world. Brett shares many gold nuggets as he speaks about the pivot they had to make when Covid-19 pandemic hit, and what they have done to continue to stay on course and keep his students engaged.
He shares marketing strategies that not only helped his business grow, but it gives back to his community and makes a difference to help others.
(0:00) Introduction and Guest Introduction: Brett Lechtenberg
(4:14) Brett's Podcast, Book Writing, and Business Strategy
(8:52) Coping with COVID-19's Impact on Business
(15:03) Importance of Resilience and Congruence in Business
(17:05) Community Involvement and Impact in Business
(24:14) Personal Philosophy on Martial Arts and its Role in Business
(26:40) Creativity, Uniqueness, and Customer Service in Business
(30:49) Building a Strong Business Culture and its Impact on Personal Life
(32:03) Fun Segment and Contact Information for Brett Lechtenberg
(35:32) Recap of the Episode and Looking Outside Your Industry for Strategies

“Finding Your Speaking Superpower”

Steve Sapato shares his brilliance and knowledge on how to become an excellent speaker that engages your audience and has them hanging on to ever work you deliver. He has a unique way of educating through fun and humour while getting key points across to listeners. In this podcast, he drops massive value and demonstrates how anyone can become a great speaker through what he calls “Storytizing.”
I learned so much from Steve through this interview with him. His brilliance and expertise shine through and you will find this podcast both entertaining and highly educational. Apply what he shares to your next speaking event and watch the energy of the audience change. I know I will!
About the Guest :
Steve Sapato has been a corporate trainer and motivational speaker for over thirty years. He has trained thousands of people on success principals, management principals and life achievements. He is a bestselling author of the relationship book, ‘The Twenty’ things you need to learn to find the love of your life, and the professional business networking book, ‘Become The Go-To Person For Your Own Success’.
When Steve fires up the stage he changes lives and changes people with his life examples, enthusiasm and instils a self-belief in people to help them change themselves.
He trains others to become professional paid speakers to and he is on a mission to eliminate “boring speakers” from the stage.
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Here first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to success. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
(0:00) Introduction and guest, Steve Sapato
(3:37) Engaging speech and its importance in business growth
(11:03) Overcoming fear of public speaking and improving presentation skills
(13:17) The power of storytelling in business and making dry topics interesting
(18:40) Understanding and connecting with your audience
(23:33) Monetizing speaking opportunities and pitfalls to avoid
(27:13) Value of structured meetings and making the most of speaking opportunities
(31:08) Crafting a compelling message and finding high ticket clients
(35:07) Personal growth, education, and Steve Sapato's program for speakers
(39:34) Recap, the value of the podcast, and upcoming master class
(41:07) Importance of networking and final thoughts
(43:13) Dealing with technical difficulties and closing remarks