Expert In You

Part 2 of 5-Step Process to Build a Multiple 6-7 Figure Coaching and Consulting Business

In this episode, I share strategies on how to build & grow your positioning in the market and strengthen your market positioning to attract ultra-high-end clients for your Consulting, Coaching & Professional Service Business
In Part 1, I have shared step #1 in my Expert In You Method, where I have spoken about how to structure your business to hit your goals and make the money you want.
In Part 2, I share step #2 in my Expert In You Method - Marketing strategies to get ultra-high-end clients.
Marketing helps you in attracting the right customers.
An excellent marketing strategy gives your brand the edge
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
(0:00) Introduction and recap of last week's episode
(2:13) Building a strong marketing foundation and understanding positioning
(5:57) The importance of identifying ideal clients and tailoring marketing strategies
(8:00) Understanding client relationships and the importance of messaging
(11:14) Deep dive into the components of a strong message
(15:20) Self-promotion and utilizing social media to establish expertise
(17:13) Using stages, podcasts, shows, and authorship for expert positioning
(21:34) Developing a strategic visibility plan and the role of marketing in business success
(26:39) Building a client nurturing ecosystem and effective networking strategies
(30:01) Conclusion, invitation to free training, and episode sign-off

Part 1 of 5-Step Process to Build a Multiple 6-7 Figure Coaching and Consulting Business

In this episode, I share step #1 in my Expert In You Method:
Structuring and pricing your offers.
How are you selling your offers?
Get paid what you deserve?
This is a 5-part series where I will be sharing my 5-step process to help Coaches, Consultants, and Professional Service providers like you, scale your business 3 to 10 times and beyond, with ultra-high-end clients, making more profits, and scaling your business to multiple 6-7 figures businesses with freedom.
In this 5-part series, I will talk about:
How can you sell bigger offers?
How can you get paid more?
How can you create more predictability and sustainability in your business?
How can you make your business simpler?
Snapshot of the Key Points from the Episode:
What are some of the broken business models that you should avoid?
What is the 1st step to building a Sustainable & Scalable Business?
How to Price your Offers?
How to Build Sustainability and Consistency in your business?
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
(0:00) Introduction to the podcast and the episode topic
(1:19) Scaling business with high-end clients
(2:24) Selling services and pricing structures
(5:46) Building transformative offers
(7:29) Strategies for pricing your services
(9:05) Ensuring business sustainability and consistency
(11:46) Hourly vs. daily work model comparison
(13:28) Attracting high-end clients with effective marketing strategies
(14:28) Invitation for free training and closing remarks

Client Success Story: How I helped Dawn Cassara Scale Her Business To An Ultra-High-End Consulting Business

Do you feel your business is stuck and have you been struggling to grow your business?
Running your business can feel like juggling in multiple directions. And being busy with daily activities makes it difficult to understand whether you are moving in the right direction to reach your goals.
When Dawn came to me, she was overworking, with no time for her personal life; yet she was struggling to grow her business.
Success is not measured on the basis of your business; it is all about the right strategies.
Whether you are facing challenges or want to scale up your business to the next level, you will need a mentor or coach to walk you through and guide you with the right strategies.
Every client's situation is different; when I started working with Dawn, she was excellent with what she did, the problem was her business was not structured well.
I knew Dawn could build a multi-figure business, but she lacked vision.
We structured her business process and repackaged her pricing model, and in 3 weeks, she landed her first high-paying client.
Now, Dawn runs an ultra-high-end consulting business and has a well-balanced life.
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
(0:00) Introduction and Welcome to the "Expert In You" Podcast
(0:58) Ann Carden introduces guest Dawn Cassara
(2:08) Discussion on challenges with marketing and selling services
(4:27) Importance of providing value and results to clients
(7:24) Restructuring business models for better results
(9:14) Dawn shares her new business model and its benefits
(10:38) Retaining clients and recurring revenue
(12:39) Dawn shares her freedom and financial security after restructuring her business
(14:41) Advice for potential clients considering working with Ann Carden
(16:16) Ann's encouragement to reach out for her services
(17:15) Final thoughts and closing message from Ann

Creating a Powerful Ideal Client Avatar to Increase Your Marketing and Business Success

Creating your Ideal Client Avatar is crucial for your business growth.
Knowing your Ideal Client will help you find them easily, and you can customize your messaging that resonates with their needs & requirements.
If you don't have your Ideal Client Avatar, you will end up trying different trial & error methods to generate business and hope some of the tricks will work. But if you really want to scale up your business, you need to have a proper process in place.
In this episode, I share the strategies to bring the right people into your business for you to get the very best result.
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
(0:00) Introduction and welcome
(0:51) Understanding your ideal clients and deep dive into client avatar
(2:31) Importance of working with the right people and understanding client avatar buckets
(3:19) Detailed overview of client avatar buckets: Demographics, Psychographics, Characteristics, Current stage
(8:20) Importance of knowing clients' needs for best results
(10:20) Recap of the four client avatar buckets
(11:07) Strategies for finding your ideal clients
(12:03) Conclusion and call to action
(13:11) Sponsor: Master Class Promotional Message
(13:30) Outro and farewell

Knowing Your Purpose & Vision is Crucial for Success with Judy Ryan

“If you do what you love, you'll never work a day in your life.” - Marc Anthony
When you love what you do, you are always passionate, happy, and growth-focused.
Your Passion, Purpose & Values keep you focussed on success.
Most people fail to achieve success because they are too terrified to work on what they are passionate about; they lack self-belief and are not ready to take the risk.
In today’s episode, Judy Ryan talks about the importance of having a purpose & vision in life for being successful.
To live a fulfilled life and to build your expertise, you need to do what you love doing and believe in yourself.
Snapshot of the Key Points from the Episode:
What is the best way to retain your employees, and what mistakes are most employers making?
Why most people terrified to discover their purpose.
What is essential for growing & scaling up your business?
A tip for entrepreneurs on how to reach their full potential.
The importance of collaboration in business.
Judy shares some valuable tips for building a successful Coaching & Consulting business.
Judy Ryan is CEO of LifeWork Systems and a recognized thought leader on applied behavioral science that impacts deep culture change for exceptional outcomes. She is an award-winning Author, Columnist, System Developer, Consultant, Trainer, Keynote Speaker and frequently interviewed on TV, radio, and podcasts.
Since 2002, Judy has been leading innovative methods to favorably impact the most important aspect of any organization: its people. She has created a digital, scalable culture transformation system and implementation framework.
Judy’s purpose is to create a world in which all people love their lives.
How to Connect with Judy Ryan:
Website - http://www.lifeworksystems.com
Facebook Profile - https://www.facebook.com/lifeworksystems
LinkedIn Profile - https://www.linkedin.com/in/judy-ryan/
LinkedIn Company Page - https://www.linkedin.com/company/9282367
Twitter - twitter.com/lifeworksystems
YouTube - https://www.youtube.com/user/judyryan888
Judy’s Offer - Get a Detailed Report on The Exploration (culture wellness) assessment is for executives and also all management and staff personnel in a company for free and a free initial consultation with Judy. Take the assessment at https://www.courses.lifeworksystems.com/surveys/exploration-survey/
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068
(0:00) Introduction and Importance of Being an Industry Expert
(2:15) Guest Introduction and Discussion on Judy's Purpose and Mission
(9:22) Aligning Purpose, Values, and Vision for Success
(13:28) Maintaining a Positive Attitude through Self-reflection and Purpose in Business
(15:03) Scaling Businesses and Securing Large Clients
(19:30) The Role of Vision and Adaptability in Business Growth
(24:45) Evolution of Client Relationships and Importance of Collaboration in Business
(29:56) Overcoming Worthlessness and Inferiority Complex in Business
(32:26) Understanding and Addressing Client Needs through Detailed Surveys
(38:10) Effective Screening and Utilization of Interns in Business
(40:14) Invitation to check out expertinu.us for free training and Closing Remarks

How to Use LinkedIn to Grow Your Consulting, Coaching, or Professional Services Business

Are you looking to connect with CEOs, High-Level Employees, Business Professionals, Non-Profits, Organizational Leaders, etcetera who can be your high-paying clients?
Then LinkedIn is the platform for you.
LinkedIn is the platform to grow your network, build trust, get established as a thought leader, and generate leads if used with the right strategies.
Most people get frustrated and fail to do business on LinkedIn because they lack strategy.
In this episode, I talk about how to use LinkedIn and leverage LinkedIn to work for you.
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
(0:00) Introduction to the podcast and the importance of LinkedIn
(2:32) LinkedIn vs other social media platforms
(4:31) Networking and relationship-building on LinkedIn
(6:39) How to leverage LinkedIn's Sales Navigator for potential connections
(9:56) Using LinkedIn for client acquisition and partnership formation
(13:06) The importance of consistency and long-term strategy on LinkedIn
(14:31) Protecting your brand on LinkedIn
(15:25) The role of LinkedIn in long-term business growth
(16:23) The impact of a well-positioned LinkedIn profile on your business
(17:23) Closing thoughts and appreciation for listeners

Get More Consulting & Coaching Clients

Whether you are starting your coaching and consulting business or you want to scale up your business, there are some basic principles that you need to follow to build a successful and lucrative coaching & consulting business.
In this episode, I talk about the principles on how to get more clients and how to consistently get clients.
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
(0:00) Introduction and Importance of Marketing for Coaches and Consultants
(1:37) Avoiding the Revenue and Income Roller Coaster in Consulting
(3:04) Leveraging Your Network and Building a Strong Market Position
(7:45) Utilizing Social Media and Generating More Clients
(11:00) Correlation Between Marketing, Sales, and Business Growth
(14:21) The Top-Down Approach to Selling
(15:08) Conclusion and Invitation to Reach Out for Coaching Services
(16:28) Sponsor: Free Training at expertinu.us
(17:02) Invitation to Leave Comments, Feedback, or Questions

Leverage Innovative Technology to Make Your Message Come Alive Before Their Eyes With Michelle Calloway

With technology, marketing is changing. It is more important than ever before to make your marketing become more personalized & experiential. In the emerging digital world, business success depends on what impact you are creating on your customers/clients.
In today’s episode, Michelle Calloway talks about how branding strategies are changing with technology and how you can build an experiential relationship with your customers to grow your business.
Snapshot of the Key Points from the Episode:
What is Augmented Reality (AR)? How can you make your marketing materials more interactive? Michelle talks about how Revealio started and how it helps businesses to grow. Michelle talks about how her company helps brands to elevate.
Michelle Calloway is a Media Tech Expert, International Speaker, Bestselling Author, and CEO of an innovative software and media solutions company called REVEALiO.
REVEALiO helps business owners attract clients through unique, robust interactive storytelling experiences that literally make your message COME ALIVE right before their eyes!
About Michelle:
Michelle has been featured in Inc. Magazine, and praised by Kevin Harrington, of ABC’s Hit TV Show, Shark Tank, for providing small business owners with a unique differentiator that creates powerful organic conversions.
She is driven by success and determined to help forward-thinking businesses gain the ultimate competitive advantage by captivating their audiences and influencing buying decisions with media storytelling and interactive branded experiences.
Michelle is also Founder of the Tech With Heart Network, an online business community and TV show. Her Tech With Heart Network further empowers small business owners to achieve rapid success leveraging the power of media exposure and celebrity status. The power of this network can take a new business owner with no pre-existing track record and create instant credibility in any market.
How to Connect with Michelle Calloway:
Website - https://revealio.com
Facebook Profile - https://www.facebook.com/michelle.callowaybowden
LinkedIn Profile - https://www.linkedin.com/in/michelle-calloway-revealio/
Instagram - https://www.instagram.com/revealioxp/
Michelle’s Offer - Learn 7 Ways To Build Credibility Online from https://www.revealio.com/credibility/?fbclid=IwAR0BcWbqMPYx-XkJIwVgVeMIZ1OtUGNdZZCQArRzG7kLGnQzbBrJNYN-3Ko
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230
(0:00) Introduction and Importance of Marketing
(1:27) Guest Introduction: Michelle Calloway and her Business "Revilio"
(3:22) Understanding and Utilizing Augmented Reality
(11:06) The Role of Augmented Reality in Different Industries
(13:11) Tech with Heart: Michelle's Non-profit Initiative
(14:56) Embracing Technology in Business
(16:30) Differentiating Businesses with Augmented Reality
(18:04) Influence through Short Form Video and Media Exposure
(21:54) Support for Entrepreneurs: Tech with Heart Network
(23:14) Creating Unique Customer Experiences
(25:21) Conclusion and Connect with Michelle Calloway

How to Crush Your Goals in Your Coaching and Consulting Business in 2022

Now is the perfect time to look at your business to reflect on 2021 and set your goals and plans for the new year.
Setting goals and knowing how you are going to reach them is the GPS you need to reach your destination.
A business does not build itself; you need to the right actions to get what you want.
In today’s episode, I walk you through how to determine what you want in your business and how you can reach your goals.
You need to have a proper process to level up your business; nothing happens by chance.
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068
(0:00) Introduction and podcast purpose
(2:43) Reflection on 2021: Successes, Failures, and Learnings
(6:43) Setting financial goals for 2022
(10:56) Importance of financial management in business
(13:21) Evaluating and improving your client conversion rate
(15:15) Leveling up your brand, marketing, and sales process
(18:10) Identifying gaps and deciding on necessary changes
(19:18) Ann Carden's new ventures for 2022
(22:08) Planning and focus for the new year
(24:25) Invitation to free training and next episode preview

Foundations of Building & Growing Your Coaching & Consulting Business with Dr. Tracy R. Powell

To build a successful business you need to ensure that your foundations are strong and one of the most common reasons why majority of the businesses fail is because they lack a strong foundation.
Nowadays, with information available at the fingertips, starting a business has become easy. But to build a sustainable business you need your basics to be right which you cannot just search online and learn.
In this episode, Dr. Tracy R. Powell talks about the foundations that have helped her to build a successful business.
Snapshot of the Key Points from the Episode:
Tracy talks about how she started and scaled-up her business.
The importance of niching down your services and audience to grow your business.
A myth about social media that most people believe that is effecting their business.
Tracy talks about the process of Life Mapping & how it helps.
The importance of networking for your business growth and the right network for your business.
Tracy talks about how she leverages her online connections.
Mistakes people make while setting up their business.
The need of a website for building & growing your business.
How having a book will help your business and brand positioning.
About Tracy:
Dr. Tracy R. Powell is a native of South Carolina, receiving her education from the University of South Carolina where she earned her Doctorate of Philosophy, Masters in Social Work and Bachelors in Sociology. Additionally, Dr. Powell is a Certified Executive & Professional Coach, Award-winning Author and International Speaker.
Throughout her career, Dr. Powell has held various leadership and executive positions. In these roles, Dr. Powell faced and quickly recovered from racial discrimination, managing fear, balancing work and family and speaking with one voice. It was early in her career that Dr. Powell realized her challenges were dramatically different from her counterparts, although they were serving in the same positions and environments. It was at this point, that Dr. Powell established the Executive Coaching Institute for Minority Women, LLC. The intent of the Institute is not to exclude anyone, yet it is a vehicle to narrow Dr. Powell’s coaching focus.
Dr. Powell authored of two books Practical Leadership Lessons Learned from Mickey and her award-winning book is The Journey to Authorship: A Pocket Guide for Writers, published a Leadership Journal, written peer-reviewed publications, several eBooks and has been interviewed by various television, radio and podcast hosts.
How to Connect with Dr. Tracy R. Powell:
Website - http://drtracypowell.com
Facebook Profile - https://www.facebook.com/tracy.mackpowell
LinkedIn Profile - https://www.linkedin.com/in/drtracypowell
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as: “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
(0:00) Introduction to the podcast and guest, Dr. Tracy R. Powell
(2:53) The evolution of coaching and identifying a niche
(7:19) Vision for the Institute for Executive Minority Women and inclusiveness in coaching
(10:12) Debunking social media myths and the importance of consistency in business
(14:17) The concept of life mapping in coaching and its impact on client decisions
(21:17) Building a sustainable network and leveraging social media for growth
(29:43) Identifying the ideal client and challenges of building a coaching practice
(31:36) Building a solid business foundation and the importance of a system
(34:05) The necessity of a business website and its role as a storefront
(36:14) Writing a book for credibility, its impact, and alignment with business
(41:06) Closing remarks and promoting free training at expert in u.us
(42:08) End of the episode