Expert In You

Maximizing Success Through Intellectual Property and Business Strategy with Mitch Axelrod

In this episode of Expert In You, Ann Carden sits down with Mitch Axelrod to explore his business journey and collaboration with Brian Tracy 🎤. Mitch shares key insights on actualizing potential, maximizing opportunities, and leveraging intellectual property to drive success 💡. They discuss evolving sales strategies, the growing importance of intellectual property, and overcoming adversity, with Mitch offering powerful strategies for navigating health and business challenges. The conversation also covers self-employed business models, strategic pricing, and the buying vs. selling cycle 🔄. The episode wraps up with actionable tips on becoming a trusted expert, ways to connect with Mitch, and an invitation to Ann’s upcoming workshop for high-level entrepreneurs 🚀. Tune in for expert insights on business growth, resilience, and strategic success! 🎧
Mitch Axelrod: Entrepreneur, Speaker & Best-Selling Author 🎤📚
With 45 years of experience as an entrepreneur, speaker, trainer, and advisor, Mitch Axelrod has transformed business, sales, leadership, and entrepreneurship. A #1 Wall Street Journal, Barnes & Noble, and Amazon best-selling author, Mitch has delivered 3,500+ seminars, workshops, and keynotes, impacting over a million people.
💼 Clients Include: IBM, AT&T, MetLife, Citibank, Prudential, and countless small businesses, professionals, and entrepreneurs—helping them generate $3 billion in revenue.
🎤 Shared the Stage With: Jack Canfield, Les Brown, Denis Waitley, Brian Tracy, Barbara Corcoran, Mark Victor Hansen, Jay Abraham, Michael Gerber, and Dan Kennedy.
📺 Featured On: WABC, Best-Seller TV, Sales Talk Radio
🏛️ Taught At: NYU, USC, Notre Dame & Faculty at Harvard’s Executive Leadership Conference
🚀 A Story of Resilience: In 2020, Mitch suffered a stroke and brain aneurysm that left him paralyzed on his right side. His remarkable journey of recovery and resilience continues to inspire and transform lives.
🔗 Connect with Mitch:
🔹 LinkedIn: https://www.linkedin.com/in/mitchaxelrod
🔹 Facebook: https://www.facebook.com/mitchaxelrod
🔹 Twitter: https://twitter.com/mitchaxelrod
🔹 Instagram: https://www.instagram.com/mitchellaxelrod
(0:00) Introduction and Guest: Mitch Axelrod
(1:32) Mitch Axelrod's business journey and connection with Brian Tracy
(3:38) Business fundamentals: actualize, maximize, intellectual property
(4:21) The new game of selling
(6:48) Intellectual property and its value
(8:58) Overcoming health challenges
(12:47) Coping strategies for adversity
(14:52) Identifying self-employed business types
(18:22) Knowing your business type for success
(21:48) Pricing strategies and compensation levels
(29:23) The power of strategy sessions
(30:22) Buying vs. selling cycles and customer reactivation
(33:21) Establishing yourself as a trusted expert
(34:16) Connecting with Mitch Axelrod
(35:17) Closing remarks and Ann's workshop promotion

Business and Personal Growth Happens Here

In this episode of Expert In You, Ann Carden dives into the mindset of limitless achievement and wealth-building. She breaks down how to overcome roadblocks, cultivate resilience, and embrace constant growth to unlock your full potential. 🌟 Ann highlights the entrepreneurial journey, stressing the power of personal responsibility and continuous development in reaching new levels of success. 🚀 She also introduces the Million Dollar Accelerator program, a game-changing resource for scaling businesses to seven figures and beyond. The episode wraps up with an exclusive invitation to an upcoming workshop, packed with insights on maximizing success and overcoming challenges. 🎉 Don’t miss this powerful discussion on achieving more, growing faster, and building unstoppable momentum!
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
You might also like:
✅ https://youtu.be/zzlNIf1wtwg
✅ https://youtu.be/JOHQwTfqNSI
✅ https://youtu.be/k9I-uWBd-IA
🔰my playlist :
https://www.youtube.com/watch?v=aOtVWBlfwdA&list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbt&index=2
🔔Don't forget to like, share, and subscribe for more captivating Ann Carden!
Thank you for watching this video, click the "SUBSCRIBE" button to stay connected with this channel.
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction and welcome to the podcast
(0:51) Belief in limitless achievement and building wealth
(2:39) Overcoming roadblocks and constant growth
(4:10) Importance of personal development and handling adversity
(10:01) Sponsor: Expert in You magazine promotion
(12:43) Starting a business and the journey of growth
(18:11) Personal responsibility and encouragement for continuous growth
(20:38) Sponsor: Million Dollar Accelerator program promotion
(21:17) Closing remarks and workshop invitation

Turning Your Podcast into a Powerful Influence and Revenue Stream with Alex Sanfilippo

In this episode of Expert In You, Ann Carden chats with Alex Sanfilippo about the creation and mission behind PodMatch 🎙️. They discuss the challenges podcasters face 🎧, especially during COVID-19 🌍, and the importance of focusing on a minimal viable product while embracing continuous improvement 🔄. Alex highlights the power of focus 🎯, the necessity of maintaining a single core offer 🔑, and strategies to gain traction and define a podcast’s purpose 🚀. They also explore how to leverage podcasts for influence 🔥, covering show format 🎬, branding 🏆, authority building 💼, monetization 💰, and affiliate programs 🤝. The conversation wraps up with insights on navigating AI challenges 🤖 while keeping the core business strategy intact and effectively serving your audience 👥. Tune in for expert insights on optimizing your podcast for growth and impact! 🚀
Alex Sanfilippo: Transforming Podcasting with PodMatch 🎙️
Alex Sanfilippo is on a mission to revolutionize the podcasting industry. As the founder of PodMatch.com, he has created an AI-driven platform that automatically connects podcast guests and hosts for high-quality interviews—saving time and making podcasting more impactful.
Alex is also the host of the top-rated Podcasting Made Simple and a leading educator in the podcasting space. His passion? Helping independent podcast hosts and guests grow their influence, increase revenue, and better serve their audiences.
🎧 Want to elevate your podcasting game?
Get 5 quick ideas to improve as a guest or host!
👉 https://podmatch.com/free
🔗 Connect with Alex:
🌐 Website: https://podmatch.com/
💼 LinkedIn: https://www.linkedin.com/in/alexsanfilippo/
(0:00) Introduction and guest Alex Sanfilippo
(1:33) Overview of PodMatch's inception and purpose
(3:32) Challenges in podcasting and COVID-19's impact
(7:14) Focus on minimal viable product and continuous improvement
(11:14) The power of focus and importance of one core offer
(16:11) Sponsor: Expert in You magazine
(16:37) Strategies for gaining traction and defining podcast purpose
(19:48) Leveraging your podcast for influence and understanding your audience
(23:52) Show format, branding, and building authority
(25:02) Monetization strategies and the role of affiliate programs
(29:20) Addressing AI challenges and focusing on core business
(34:14) Final thoughts on audience service

Growing Your Consulting Practice Without Working Harder

In this episode of Expert In You, Ann Carden dives into powerful strategies for expanding your consulting practice. She uncovers common pitfalls that hold consultants back and reveals how to optimize pricing for maximum profitability. 💡💰 Ann emphasizes the mindset shifts needed to elevate your market position, strengthen credibility, and increase perceived value. She also breaks down high-impact marketing systems, influence-building techniques, and lead generation strategies to drive sustainable growth. 🚀🎯 Discover how to craft high-value offers, position yourself as a trusted adviser, and create a scalable business model. The episode wraps up with key business growth strategies and important announcements. 🎧 Tune in now for expert insights to take your consulting business to the next level!
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
You might also like:
✅ https://youtu.be/k9I-uWBd-IA
✅ https://youtu.be/PJJSvbVC6aI
✅ https://youtu.be/vkil6TCGs0U
🔰my playlist :
https://www.youtube.com/watch?v=aOtVWBlfwdA&list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbt&index=2
🔔Don't forget to like, share, and subscribe for more captivating Ann Carden!
Thank you for watching this video, click the "SUBSCRIBE" button to stay connected with this channel.
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction and Growing Your Consulting Practice
(2:06) Biggest Mistakes and Pricing Strategies for Consultants
(7:55) Shifting Mindset and Strong Positioning in the Market
(11:00) Perception, Credibility, and Marketing Systems
(16:02) Sponsor: Expert in You Magazine
(17:12) Influence, Lead Generation, and Scalability
(24:23) Creating High-Value Offers and Unique Market Positioning
(27:46) Trusted Adviser Role and Increasing Client Value
(29:32) Sequencing Business Growth and Announcements

Overcoming Market Challenges with AI: Small Business Success Secrets with Ken Cox

🎙️ In this episode of Expert In You, Ann Carden welcomes Ken Cox to discuss his entrepreneurial journey and how EnLink is revolutionizing small business solutions. 🚀 They dive into the game-changing impact of AI employees, data solutions, and the crucial balance between privacy and partnerships in today’s digital world. 💡 Ken shares insights on simplifying platform transitions and even offers a special deal for listeners! 🎁 The conversation uncovers market gaps, challenges with marketing firms, and the essentials of top-tier customer support. They also explore expert setup strategies, affiliate opportunities, and client acquisition techniques to fuel business growth. 📖 The episode wraps up with a book promotion, execution insights, and a special thank-you to Ken Cox. Don’t miss this deep dive into tech-driven business success! 🔥
Ken Cox is a dynamic entrepreneur and the President of Hostirian, delivering essential IT services and business solutions to companies worldwide. As the host of the award-winning Clicks and Bricks Podcast, he shares invaluable insights and success stories to empower entrepreneurs.
An accomplished author, Ken penned Reclaim Sobriety, a powerful guide to overcoming addiction. Beyond Hostirian, he plays key leadership roles in ventures like BOX STL and VendorReview.com, driving innovation and value-driven solutions. His latest project, InLink.com, is a cutting-edge yet affordable business platform designed to streamline team collaboration, project management, and customer engagement for small businesses.
Connect with Ken Cox:
🌐 Website: kencox.com
💼 LinkedIn: linkedin.com/in/kencox
📘 Facebook: facebook.com/kencox
(0:00) Introduction and Welcoming Ken Cox
(1:06) Ken Cox's Background and EnLink Overview
(2:20) AI Employees and Data Solutions in Small Businesses
(3:47) EnLink's Partnerships and Focus on Privacy
(5:14) Simplifying Platform Transitions and Special Listener Offer
(8:31) Support, Training, and Using AI in Small Businesses
(11:19) Expert in You Magazine Announcement and Market Gaps
(14:10) Marketing Firm Issues and Business Tool Ownership
(17:16) Support Modalities and the Basics of Customer Support
(19:17) Challenges and Value of Expert Setup
(20:17) EnLink's Quick Setup and Affiliate Opportunities
(21:44) Client Acquisition Strategies and Book Promotion
(23:02) Final Thoughts on Execution and Gratitude to Ken Cox
(24:56) Closing Remarks, Workshop Promotion, and Sign-off

Get Clients Now!

In this episode of Expert In You, I dive into strategies for leveraging networks and opportunities to acquire clients effectively. 🤝✨ I introduce the transformative "10k in 10 Days" program, emphasizing the importance of vetting and qualifying clients for mutual success. 💼🎯 I share actionable approaches to achieve quick results, solve client challenges, and simplify the client acquisition process. 🛠️💡 The discussion includes insights on effective lead generation, booking meaningful conversations, and real-world client success stories that inspire. 📞🌟 The episode wraps up with encouragement, an invitation for personalized guidance, and details about an upcoming workshop to help entrepreneurs achieve their business goals. 🚀📈
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
You might also like:
✅ https://youtu.be/I5ECIn-IJyw
✅ https://youtu.be/x7aXmTtljPs
✅ https://youtu.be/Jt5gaBS6k2U
🔰my playlist :
https://www.youtube.com/watch?v=aOtVWBlfwdA&list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbt&index=2
🔔Don't forget to like, share, and subscribe for more captivating Ann Carden!
Thank you for watching this video, click the "SUBSCRIBE" button to stay connected with this channel.
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Welcome and Introduction
(1:32) Leveraging Networks and Opportunities for Client Acquisition
(3:36) Introducing the 10k in 10 Days Program
(4:30) Vetting and Qualifying Clients
(5:34) Strategies for Quick Results and Problem Solving
(9:06) Sponsor: Expert in You Magazine
(10:35) Simplifying Client Acquisition and Offering Solutions
(13:30) Effective Lead Generation and Booking Conversations
(15:25) Client Success Stories and Ensuring Results
(18:29) Final Encouragements and Personalized Help Offer
(19:03) Outro and Workshop Invitation

The Road to Publishing Success Ghostwriting, Client Insights, and AI Trends with Barbara Boyd

In this episode of Expert In You, Ann Carden chats with Barbara Boyd about her journey to becoming a successful publisher and ghostwriter. Barbara shares insights on identifying ideal clients, aligning with their goals, and the investment required to write a book. They discuss self-publishing vs. traditional publishing and how the evolving industry, including AI, impacts authors. Barbara also covers client acquisition, future goals, and advice on managing information overload. The episode wraps up with tips on coaching formats, time management, and advice for aspiring authors. Upcoming events are highlighted too.
Barbara Boyd is a seasoned coach for nonfiction and memoir writers, known for her tough love approach to helping clients clarify their ideas and craft engaging, cohesive content. Drawing on extensive professional experience, Barbara collaborates with writers to uncover the bigger picture and take actionable steps toward completing their goals. Her intuitive coaching style improves both the structure and style of her clients’ work, providing firm yet gentle guidance until their vision becomes reality.
With a remarkable portfolio spanning over 200 books, Barbara has worked as a book coach, developmental editor, and ghostwriter on a wide range of topics, including leadership, marketing, finance, health, and agriculture.
Career Highlights:
• Certified as a nonfiction book coach by Author Accelerator.
• Coached Author Accelerator founder Jennie Nash in writing Blueprint for a Nonfiction Book and Blueprint for a Memoir.
• Authored a dozen books under her name for series such as For Dummies, Complete Idiot’s Guide, and Teach Yourself Visually.
Barbara’s dedication to coaching ensures her clients produce rich, compelling content that resonates deeply with readers.
Learn more about Barbara Boyd:
🌐 Website: www.barbarajboyd.com
🔗 LinkedIn: https://www.linkedin.com/in/barbarajboyd/
(0:00) Introduction and Guest Background
(1:40) Barbara Boyd's Transition to Publishing and Ghostwriting
(4:31) Identifying Ideal Clients and Their Goals
(7:32) Writing a Book: Time Frame and Investment
(11:01) Comparing Self-Publishing and Traditional Publishing
(12:53) Evolving Publishing Industry and AI Impact
(23:02) Acquiring Clients and Setting Future Goals
(27:04) Managing Information Overload and Staying Focused
(30:33) Coaching Formats and Time Management
(32:22) Concluding Advice on Book Writing
(33:17) Episode Conclusion and Upcoming Events

How to Build a Million-Dollar Offer to Add to Your Business

In this episode of Expert In You, Ann Carden dives into strategies for building a $1,000,000 business by leveraging a compelling offer. She highlights the importance of investing in growth using your existing expertise and starting with premium clients to bypass common challenges. Ann walks listeners through defining and aligning a million-dollar offer with their expertise, emphasizing the need for financial planning and adopting a bigger vision. She shares actionable insights on crafting a strong value proposition, structuring a premium offer, and pricing based on value. The conversation also explores expert positioning and marketing strategies to maximize business growth. The episode wraps up with a powerful call to action, encouraging listeners to elevate their business approach and take bold steps toward success.
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
You might also like:
✅ https://www.youtube.com/watch?v=Jt5gaBS6k2U
✅ https://www.youtube.com/watch?v=PdwIZtbH5r4
✅ https://www.youtube.com/watch?v=W5n0xu9YiSs
🔰my playlist :
https://www.youtube.com/watch?v=aOtVWBlfwdA&list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbt&index=2
🔔Don't forget to like, share, and subscribe for more captivating Ann Carden!
Thank you for watching this video, click the "SUBSCRIBE" button to stay connected with this channel.
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Welcome and episode introduction
(0:47) Building a $1,000,000 business with a compelling offer
(2:35) Investing in business growth using existing expertise
(3:54) Starting with premium clients and understanding common pitfalls
(5:57) Defining and aligning a $1,000,000 offer with expertise
(7:09) Financial planning and thinking bigger for business
(9:03) Sponsor: Expert In You Magazine
(9:50) Crafting a value proposition and structuring a premium offer
(11:54) Pricing based on value and expertise
(16:17) Expert positioning and marketing strategy
(18:25) Call to action and episode conclusion

Sales Secrets Revealed Strategies for Success and Storytelling Mastery with Don Lazzari

In this episode of Expert In You, Ann Carden hosts Don Lazzari, a seasoned sales expert and author of Sales Secrets Revealed. Don shares insights from his entrepreneurial journey and offers a fresh perspective on how sales strategies have evolved. 💼✨
🤝 Harness the power of speaking engagements and referrals to grow your business while navigating the challenges of modern sales.
🧠 Understand client motivations and craft refined sales messages that resonate and drive results.
🎯 Master techniques to engage prospects effectively, build trust with storytelling, and shorten sales cycles.
🔥 Fuel your success with enthusiasm. Don explains how to maintain energy and passion, even in challenging sales environments.
Whether you’re a solopreneur, consultant, or entrepreneur, this conversation is packed with actionable strategies to help you adapt, thrive, and close more deals. 🚀
🎧 Tune in to Episode 266 now and take your sales skills to the next level!
Don Lazzari is the President of Delivering Value, a sales performance consulting firm dedicated to empowering entrepreneurs and organizations to sell more effectively and build high-performing sales teams that drive sustainable growth. Since 2010, Don has partnered with businesses across industries, including software and technology, advanced analytics, manufacturing, supply chain, logistics, and healthcare.
New Book:
Don’s latest book, Entrepreneurs’ Sales Secrets Revealed, is a treasure trove of proven sales strategies and insights. Drawing from 15 years of success stories, the book curates actionable knowledge that entrepreneurs have utilized to grow their companies.
Educational Background:
• MBA from the University of Pittsburgh Katz Graduate School of Business
• Bachelor of Arts in Writing from the University of Pittsburgh
Don combines his expertise in sales with his passion for helping entrepreneurs achieve scalable growth, making him a sought-after consultant and thought leader in the field.
Learn more about Don Lazzari:
🌐 Website: https://www.deliveringvalue.com/
🔗 LinkedIn: https://www.linkedin.com/in/don-lazzari/
(0:00) Introduction to Expert In You and Don Lazari
(1:44) Don Lazari's journey into sales and entrepreneurship
(4:51) Utilization and purpose of "Sales Secrets Revealed"
(6:55) Evolution of sales: Speaking engagements and referrals
(9:03) Adapting to changes in the sales and marketing landscape
(11:38) Tackling modern sales challenges and consensus building
(14:24) Embracing virtual business and online operations
(17:03) Sales strategies for solopreneurs
(18:05) Handling risk perception and client questioning techniques
(19:47) Understanding the client's compelling reason to buy
(22:24) Refining your sales message and client decision criteria
(24:48) Sponsor: Expert In You Magazine
(25:33) Maintaining engagement with prospects
(27:01) Strategies for shortening the sales cycle
(29:37) Leveraging storytelling to build credibility
(31:34) The role of enthusiasm in successful sales
(34:30) Guidance for new or struggling sales consultants
(38:11) Viewing sales as a continuous journey and craft
(40:51) Aligning delivery with sales promises
(41:01) Promoting Don Lazari's book and services
(43:30) Episode conclusion and audience call to action

5 Ways to Get More Clients and Bigger Clients

In this episode of Expert In You, Ann Carden shares powerful strategies for qualifying prospects to ensure better client alignment and successful outcomes. She emphasizes the importance of deeply understanding client needs and collaborating to create customized solutions that deliver value. Ann also highlights the critical role of follow-up calls in maintaining momentum and fostering stronger client relationships. Additionally, she introduces the Expert In You Magazine, a resource packed with actionable insights to support ongoing business development. The episode wraps up with an invitation to book a call for personalized guidance and subscribe for more expert tips. Ann also announces an upcoming free virtual workshop, designed to empower entrepreneurs with the tools and strategies needed to elevate their success.
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
(0:00) Introduction and Strategies for Qualifying Prospects
(4:39) Sponsor: Expert in You Magazine
(8:56) Co-creating a Solution and Booking the Next Call
(15:05) Call to Action: Book a Call and Subscribe
(16:13) Upcoming Free Virtual Workshop Announcement