Expert In You
”EXPERT IN YOU” is a podcast designed for consultants, coaches, and entrepreneurs. It offers innovative strategies for gaining a competitive edge and establishing oneself as an industry expert, aiming to help listeners scale their businesses effectively.
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Episodes
Thursday Feb 09, 2023
Thursday Feb 09, 2023
In this episode, Sharon Chapman shares her expertise in interior design and how it can be applied to both commercial and residential projects. She talks about the opportunities people have to create, update, and renovate their living spaces. She also provides insight into what she does as an interior designer to help people bring their visions to life.
Let’s jump in
Snapshot of the Key Points from the Episode:
02:02 Sharon’s backstory and how she founded her interior design company. Other revenue sources in her business and how she helps clients.
09:27 Why Sharon’s company is unique among others?
10:01 How to expand your interior design business by building relationships?
14:10 Why should you be flexible to work within clients’ budgets, and how will it benefit you?
About Sharon Chapman -
Drawing upon her 20+ years in the industry, Sharon has found her passion!! She has an Associate’s Degree from St. Louis Community College and a Bachelor’s Degree from Southeast MO State University. Her mission is to create a timeless space you love. Whether classic or contemporary, across a vast ray of styles, Sharon brings balance to colors, textures, and lighting to create a space that reflects her clients’ personalities and suits their design needs. She takes every project very personally.
How to connect with Sharon Chapman:
Website: https://sharonchapmandesign.com/
Instagram: https://www.instagram.com/sharonchapmandesign1551/
LinkedIn: https://www.linkedin.com/in/sharon-chapman-2b655a24/
Facebook: https://web.facebook.com/schapmandesign/
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com/
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at http://www.expertinyou.us
(0:00) Introduction and Guest Introduction: Sharon Chapman, CEO of Sharon Chapman Designs
(2:02) Backstory of Sharon Chapman Designs and its Growth
(6:08) Sharon's Work with Executive Apartments and Restoration Companies
(10:37) Importance of Relationship Building in Business Growth
(12:57) The Role of Customer Service in Sharon's Business
(15:10) Discussion on Cost Savings through Manufacturer Relationships
(17:14) Comparing DIY and Professional Design Costs
(18:15) How to View Sharon's Work and Contact Information
(20:14) Sponsor: Free Training at expertinU.us
(20:46) Closing Remarks and Invitation for Feedback
Wednesday Feb 01, 2023
Wednesday Feb 01, 2023
Finding the right employee for a position is essential for any company's success. An effective recruitment plan can help you save time and money while reducing your risk of investing in an unqualified candidate, and it will boost your company's morale. However, hiring the perfect candidate is not always easy. Plan ahead and streamline your recruitment process to get the most qualified applicant for the job.
In this episode, Dr. Mike Neal, the CEO of Build My Team, shares how his own experiences with hiring difficulties inspired him to develop an efficient and automated hiring system. He shows how easy it is to locate the ideal candidate in only five minutes! Don't miss out on this invaluable opportunity to learn about the power of automated hiring systems.
Snapshot of the Key Points from the Episode:
02:17 How Dr. Mike began a Saas hiring program for businesses as a practicing eye expert?
05:55 Why does Dr. Mike’s hiring framework work the best?
07:51 Why an automated hiring process is more convenient, cheap & efficient than traditional hiring? Finding business freedom through automated systems.
10:42 How this whole business revolution by Mike began? How long it took for him to get his hands off the business? Does Mike work with other industries or focus on the healthcare space?
14:34 What do you need to do to access Mike’s resources and get his help?
About Dr. Michael Neal -
Dr. Michael Neal is the Chief Executive Officer at Build My Team. He is the face of the company, having founded Build My Team as a result of his own practice’s hiring struggles,
Dr. Neal is a practicing Optometrist alongside his wife, Dr. Amy Neal. Together they founded Lakeside Vision in picturesque Hawley, Pennsylvania. They are celebrating their 20th year of servicing Northeast Pennsylvania. Downtime is spent with Amy, their two boys, and two dogs.
How to connect with Dr. Michael Neal:
Website: https://www.buildmyteam.com/
Facebook: https://web.facebook.com/BuildMyTeamCompany/
LinkedIn: https://www.linkedin.com/in/dr-michael-neal/
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com/
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at http://www.expertinyou.us
(0:00) Introduction and overview of the episode's topics
(1:03) Guest introduction: Dr. Michael Neal
(2:08) Explanation of Dr. Neal's unique business model
(4:17) How Dr. Neal's service benefits healthcare professionals
(9:23) Insight into Dr. Neal's hands-off business approach
(11:05) Origin and evolution of Dr. Neal's business model
(14:23) Potential application of Dr. Neal's service across different industries
(16:11) Personal experience and efficiency of Dr. Neal's hiring system
(19:41) Limitations and value of Dr. Neal's system
(23:08) Conclusion, thanks to Dr. Neal, and information about a free training for listeners
Wednesday Jan 25, 2023
Wednesday Jan 25, 2023
Are you an executive leader, director, or sales leader who is struggling to increase sales and profits? Are you looking for ways to increase performance and maximize profit margins? Success in today's competitive business environment requires agility and adaptability, which call for effective leadership. Consulting and coaching can be a great way to scale the business to that level.
In this episode, Rodney Lawson, an Executive Success Partner and Business Consultant shares the story of his journey from leaving his corporate job to building a successful consultancy. Hear about his unique LEAD method and why you need to work with him for your business success. Tune in now for an episode you don't want to miss.
Snapshot of the Key Points from the Episode:
02:51 How Rodney started his consultancy journey?
06:10 How have things changed in the business world?
07:05 The thirty-three and a-third rule of leadership.
09:31 Rodney’s LEAD-UP method and the process he uses to work and help companies.
17:39 How do the four steps culminate in a world-class organization?
About Rodney Lawson -
Rodney Lawson is an Executive Success Partner and Business Consultant who partners with Executive Leaders, Directors, and their Teams to increase sales, drive performance, and increase profit margin. He is also a two-time published Bestselling Author.
Rodney has over 23 years of Executive Management, and his track record of success spans a gamut of leadership positions in sales, customer service, operations, account management, and other significant roles. Widely known and recognized for his humanistic yet accountable leadership coaching and development approach, Rodney drives positive performance turnarounds, realizes stellar results, and builds dynamic loyalty.
Rodney has held many positions throughout his tenure, including Chief Operating Officer, Principal Consultant, Vice President, and several Senior Leadership roles. He's managed an International Operation both domestically and offshore and has a passion for positively impacting and enlightening the lives of those he meets.
Rodney holds an MBA in International Business from Nova Southeastern University and an undergraduate degree in Business Management from the University of Phoenix; he completed both disciplines with honors. He is a member of Sigma Beta Delta, which recognizes honorary individuals for their educational excellence in the International Business Sector.
Since eight, Rodney has been disciplined in Martial Arts, studying Isshin Ryu and Shotokan Karate. He holds a Black belt in both art forms and has competed in over 300 competitive events in Kumite and Kata. Rodney enjoys running, sharing knowledge with others, and international travel. He is a firm believer in faith and the proud husband of a beautiful wife, Ancleah Lawson, and father of two, Briana J. Lawson and Rodney L. Lawson Jr.
How to connect with Rodney Lawson:
Website: https://rodneylawson.com/
Instagram: https://www.instagram.com/rodneylaw12/
LinkedIn: https://www.linkedin.com/in/rodneylaw12/
Email: Rodney@RodneyLawson.com
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success. She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of profession through speaking, workshops, seminars, and online platforms as a Speaker.
(0:00) Introduction to the podcast and Rodney Lawson
(1:46) Rodney's experiences and successes in the industry
(3:25) Importance of quality leadership and aligning company values
(6:00) Investing in employee development and introduction to Rodney's lead up method
(14:17) Engagement, setting up effective meetings, and maintaining company culture
(15:57) Universal principles of leadership and strategies to streamline sales cycles
(18:31) Driving performance with Rodney's method
(19:10) How to get in touch with Rodney Lawson
(21:05) Rodney's international work and entrepreneurial journey
(23:13) Closing remarks and invitation for audience feedback
(24:02) Ann's final words and sign-off
Wednesday Jan 18, 2023
Wednesday Jan 18, 2023
Sales and marketing are a powerful duo that work together to bring success to a business. Combining the strengths of both departments is key for any business looking to reach new heights.
In this episode, Celia Faye Meisel, an experienced Strategic Online Sales & Business Consultant, talks about her journey and success as a consultant to some of the biggest companies. She shares her strategies for improving sales performance like streamlining the sales process, increasing team efficiency, decreasing turnaround times, and increasing agility. Celia also talks about how she bridges the gap between sales and marketing departments to help companies maximize their profits.
Snapshot of the Key Points from the Episode:
02:03 How Celia became an online sales consultant?
04:06 Deficiencies in sales among the seven and 8-figure businesses.
05:58 How she has helped teams close deals worth millions of dollars
13:00 Why a boring business is a winning business!
15:48 Celia talks about her "five-step More" Method
About Celia Faye Meisel -
Celia Faye Meisel is a Strategic Online Sales & Business Consultant and Launch & Virtual Event Sales Expert. She is a career entrepreneur with over 20 years of experience as a Trainer, Mentor, and Coach. Her 5-step “More Method” helps her clients to have More Money, More Buzz, More Streamlined Systems, More Sales with Ease, and More Growth in their businesses. The sales teams that Celia has trained, led, and sold for have generated over $11.1 Million in high-ticket program sales.
How to connect with Celia Faye Meisel:
Website: https://www.moremethod.com/
Book a call with Celia: https://www.moremethod.com/strategy-session/
Apply for Celia's next virtual event: https://www.moremethod.com/event
Connect with Celia on LinkedIn https://www.linkedin.com/in/celia-faye-meisel/
Sign up for Celia's email list https://www.moremethod.com/emails
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com/
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068
Grab Ann's free Masterclass at http://www.expertinyou.us/
(0:00) Introduction to the podcast and guest Celia Faye Meisel
(2:00) Journey of Celia Faye into strategic online sales and business consulting
(3:52) Insights into 7 and 8 figure businesses and the role of values in growth
(6:16) Customizing sales processes and systems for business success
(9:50) Strategies to streamline businesses and prevent burnout
(13:10) The impact of well-structured business on work flow and adaptation to industry changes
(15:41) Introduction and exploration of the More Method
(21:37) Case Study: Implementation of the More Method in real-world business
(24:01) More Growth: Diversifying monetization and customer retention strategies
(27:20) Connecting with Celia Faye Meisel and closing remarks
(29:06) Invitation for feedback, questions, and joining the next episode
Wednesday Jan 11, 2023
Wednesday Jan 11, 2023
As an entrepreneur, it is essential to hone your communication skills, particularly when it comes to coaching and consulting.
In this episode, Laurie Schloff, a Public Speaker and Leadership Communication expert for coaches, shares her journey of helping corporate professionals use speaking as a tool for success. She talks about two very important skill sets that every entrepreneur should have and the five elements of effective speaking and communication. Get to know how she has helped people achieve results through her expertise in communication coaching. To learn more about these key skills, tune in!
Snapshot of the Key Points from the Episode:
02:16 How Laurie got into coaching, public speaking, and Leadership communication?
06:49 The explosion of coaching and consulting business.
07:53 How Laurie learned to focus on a niche and package herself effectively?
15:37 The five elements of effective speaking and communication.
33:49 How Laurie got her first clients? How exploding of the coaching industry helped her?
About Laurie Schloff -
Laurie Schloff is a Public Speaker, Leadership Communication expert, and trainer of Coaches. She is a lifelong corporate communication coach to professionals who uses speaking as a tool for success and results. She specializes in developing valuable programs for the financial and biotech fields.
Her specialty is designing customized, practical, results-oriented, and entertaining programs for individuals and groups. She’s the author of Smart Speaking, He and She Talk, and Twenty Twinkling Stars, a fundraiser for National Students Against Violence Everywhere. Her passion is seeing her clients become confident, comfortable, and influential presenters.
How to connect with Laurie Schloff:
Website: https://www.linkedin.com/in/schloff/
LinkedIn: https://www.partnersincommunicationinc.com/
Twitter: https://twitter.com/smartspeaking
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068
Grab Ann's free Masterclass at http://www.expertinyou.us
(0:00) Introduction and guest, Laurie Schloff's journey in the industry
(5:12) Laurie's experiences with media, book publishing, and working with teams
(9:35) Mentoring and intuitive approach to marketing
(12:24) The importance of speaking skills and effective communication in business
(18:23) Barack Obama's public speaking style and the role of vocal variety
(20:40) Communicating effectively through sharing experiences and showing emotions
(25:01) Customizing coaching programs and Laurie Schloff's coaching services
(30:07) Transition to virtual coaching and working with clients globally
(35:16) Dealing with competition and the importance of partnership in coaching
(40:15) Final thoughts, complimentary consultations, and online courses
(42:22) Closing remarks
Wednesday Jan 04, 2023
Wednesday Jan 04, 2023
At the start of every year, setting goals and resolutions is a common practice for many people. However, most people fail to reach their objectives because they lack a strategic plan. To improve your chances of success, having the foresight to observe market trends, make predictions based on data from previous years, and being proactive is essential.
In this episode, Ann Carden, a strategic business coach consultant, shares her insights on what the coaching and consulting industry will look like in 2023. She provides predictions and trends based on what she has seen, heard, and noticed. It is important to be aware of these changing dynamics so you can prepare yourself for the coming year.
Let’s jump in
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and subscription request
(1:12) Trends and predictions for the coaching and consulting industry in 2023
(3:19) Impact of economic crises on entrepreneurs and the coaching market
(5:50) Critique of traditional coaching systems and introduction of hybrid models
(8:09) Importance of client experience and critique of scarcity marketing tactics
(10:24) Strategies to enhance client experience and predicted industry shifts
(12:05) Discussion on ad spend, organic marketing, and value-oriented workshops
(14:10) Devaluation of free materials and strategies to rise to the top in 2023
(15:40) Importance of innovation and risk-taking in business
(16:02) Listener interaction, subscription request, and offer for personal business consultation
(17:19) Farewell, acknowledgements, and invitation for feedback
Wednesday Dec 28, 2022
Wednesday Dec 28, 2022
No one wants to stagnate in business. We all need to grow, expand, and reach new horizons. However, most people find it very challenging and, in most cases, impossible. But what if I tell you that there are specific strategies you can implement and scale your consulting and professional coaching business from $100k to $500k in 2023?
In this episode, your host, Ann Carden, a strategic business coach consultant, shares four powerful strategies to help you scale up your business and shows you how to simplify it. She explores the areas where you get stuck in your business and what you can do to take your business to new levels.
Snapshot of the Key Points from the Episode:
02:10 Why it may be hard for you to scale your business to $500k?
03:06 How to redesign your revenue model? How do you package and sell your services?
06:48 Think about how you can earn from other services you offer. Move to a level in service delivery where you become a trusted advisor
11:06 How to add a new layer to your business?
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to "Expert in You" Podcast
(1:44) How Ann Carden assists in business scaling
(3:19) Redesigning your revenue model for business growth
(6:16) Shifting business approach for bigger deals and better clients
(10:51) Strategic partnerships and trusted advisor roles for scalability
(13:28) Structuring high-value offers for clients
(14:43) Continuity of marketing for business growth
(16:41) Ann's philosophy on business growth
(17:33) Stepping into a higher level role for business success
(20:05) Ann's perspective on writing proposals in business
Wednesday Dec 21, 2022
Wednesday Dec 21, 2022
Today's coaching and consulting market is saturated with options, and you cannot be everything for everyone and build meaningful authority in the market. As a consultant or coach, you need to spend time working on your niche rather than trying to be an expert in everything. Niche down and create a target market that you serve well, and then position yourself as the world's leading expert in that area.
In this episode, your host, Ann Carden, a strategic business coach consultant, discusses the pros and cons of niching down. She explains why it is important and answers popular questions such as, "Should I niche down?" and "Does it really make that big of a difference?"
Tune in to get all your answers.
Snapshot of the Key Points from the Episode:
01:38 Why you should niche down.
05:47 How to become excellent and better at what you do.
10:42 How to get more referrals.
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the podcast and Ann Carden
(1:37) Niching Down: Importance and Benefits
(2:57) Issues Arising from Not Niching Down
(4:41) Leveraging Expertise for Client Attraction
(6:07) Ann's Personal Journey with Niching Down
(9:20) Overcoming Mindset Issues Around Niching Down
(11:01) Future Plans for Niche Expansion
(13:04) Encouragement to Become a Specialist
(13:35) Sponsor: Free Virtual Workshop for Medical Professionals
(14:14) Closing Remarks and Call-to-Action
Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
Every business model comes with its own challenges, but some are more easily scalable and less competitive than others. If you can find a business venture that you are truly passionate about and that meets those criteria, your path to success will be quick and effortless.
In this episode, Lois Creamer shares how to jump-start your speaking practice, avoid pitfalls, and fast-forward the growth of your business. You will also learn how to take your business to the next level and how to get paid more by promoting other services.
Snapshot of the Key Points from the Episode:
02:47 Lois’s background and how she got into what she does in her space.
06:25 Benefits of integrating other components in a speaking business.
08:50 How the speaking space shifted before and after the covid-19 pandemic.
10:58 Why the value of your message should not change, despite the medium you use.
15:22 Ways Zoom has been a game changer in the speaking business. And the best ways to control the Zoom rooms from distractions from the background.
20:00 Practical ways Lois coaches speakers.
25:39 Finding the best target markets for speaking engagements.
36:09 Why motivational speaking does not work anymore.
39:06 Benefits of authoring a book with experiences that transform people as speakers.
About Lois Creamer -
Lois Creamer has 20+ years of working with speakers, consultants, and experts who want to book more business, make more money, and monetize their message. Author of "Book More Business: MAKE MONEY SPEAKING" used in several National Speakers Association chapters as a curriculum Speaking Academies. Also author of "The Speaker Author: Sell More Books and Book More Speeches." "Make Money Speaking" on Clubhouse.
How to connect with Lois Creamer:
Website: https://www.bookmorebusiness.com/
LinkedIn: https://www.linkedin.com/in/loiscreamer/
Twitter: https://twitter.com/loiscreamer/
Facebook: https://web.facebook.com/loiscreamer/
YouTube: https://www.youtube.com/user/bookmorebusiness
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
(0:00) Introduction and guest Lois Creamer
(5:18) Diversifying revenue streams in the speaking business
(10:28) Pricing and value of intellectual property in virtual speaking
(17:07) Resurgence of in-person meetings and coaching speakers
(24:33) Marketing and targeting a specific market for speakers
(29:13) Monetizing speaking engagements and providing client value
(35:14) Offering high content programs and demand from corporations
(39:11) Role of an expert book in establishing credibility
(43:15) Connecting with Lois Creamer and discussing her business
(44:41) Invitation to free training and anticipation for the next episode
Wednesday Dec 07, 2022
Wednesday Dec 07, 2022
As the digital age progresses and the amount of technology available becomes more diverse, it becomes more challenging to manage employees. Tech teams are constantly trying to improve time management, communication, hiring and retention, and building a dynamic and resilient company culture.
In this episode, Jennifer Anderson, a Leadership Career strategist with over 24 years of experience consulting with national and international companies, shares an amazing journey of discovery. She explains how she identified a need in business leadership and leveraged an opportunity to coach them. She shares her approaches to helping ‘crappy leaders’ in the tech space become high achievers and inspire others to tap into their uniqueness and potential.
Snapshot of the Key Points from the Episode:
02:23 How Jennifer became a Leadership Career Strategist.
04:55 Benefits of spotting opportunities and leveraging on them.
07:53 Things you must acknowledge in the start-up mode of your entrepreneurship.
10:01 Practical ways Jennifer helps ‘crappy leaders’ become leaders who inspire others to take action.
14:07 Jennifer's passion for ‘winning the day’.
18:27 How Jennifer helps leaders create their brand awareness. What a personal brand is, and what is it not.
24:12 The concept of ‘leaning in.’
About Jennifer Anderson -
Jennifer Anderson has over 24 years of experience as a Leadership Career strategist – consulting with national and international companies to build their tech leaders into leaders everyone wants to work for while reducing employee attrition.
She is sought after as a speaker about leadership and has addressed groups such as NCSEA, Public Relations Society of America, the American Marketing Association, the American Women’s Society of CPAs, the Structural Engineering Association and more. She is published in Forbes and is ranked as a “Top 40 to Follow” on Twitter. For more information and to get in touch with Jennifer, you can find her at: www.MovingForwardSolutions.com.
Resources Mentioned
The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Benjamin Hardy and Dan Sullivan: https://www.amazon.com/gp/product/B08TGTK2L2/
How to connect with Jennifer Anderson:
Website: https://movingforwardsolutions.com/
LinkedIn: https://www.linkedin.com/in/careercoachjen/
YouTube: https://www.youtube.com/channel/UCUN5pLJ467hDgXImkAR0KUQ/
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success. She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068
Grab Ann's free Masterclass at http://www.expertinyou.us
(0:00) Introduction and Jennifer Anderson's journey into leadership coaching
(4:31) Transition from corporate work to entrepreneurship
(6:07) Advocating for oneself and work-life balance
(9:46) Improving leadership skills and the importance of individuality
(14:37) Human element in tech and the importance of acknowledging progress
(18:06) Building a personal brand in leadership
(23:35) 'Leaning in' in leadership and the concept of 'quiet quitting'
(27:26) Impact of body language and virtual engagement in meetings
(30:46) Shift in workplace culture and the current state of the employment world
(33:22) Contacting Jennifer Anderson, closing remarks, and outro