Expert In You

Using TikTok as a Traffic Source: Expert Strategies for Entrepreneurs with Jonathan Green

In this episode of Expert In You Podcast, host Ann Carden interviews Jonathan Green, a lead generation specialist and expert in high ticket converting funnels who lives on an island in the South Pacific. Jonathan shares his journey toward personal development and how he utilized his skills in everyday life and business. He debunks the misconception that being silly is the only way to make money on TikTok and talks about how TikTok is a great place for coaches to get massive audiences. Jonathan also shares his expertise in helping people build an audience on TikTok and turning it into a traffic source for their businesses.
About Jonathan Green :
Jonathan Green is the bestselling author of 300+ books, a celebrity ghostwriter, and a high-ticket affiliate marketer who now lives on a tropical island in the South Pacific. He has turned being fired during a blizzard into a thriving online business.
Jonathan is an expert at using Artificial Intelligence tools to accelerate your online business. He is the bestselling author of ChatGPT Profits, has a mailing list of 100k+ subscribers, and hosts a podcast with 250+ episodes. He has been running an online business full-time since February 2010 and is an expert in using ChatGPT to grow your online business.
He helps new entrepreneurs to leverage AI to generate real revenue quickly and start replacing their existing 9-5 revenue.
How to contact Jonathan Green :
https://servenomaster.com/
https://www.linkedin.com/in/servenomaster/
https://servenomaster.com/podcast/
https://www.facebook.com/servenomaster
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Guest Introduction: Jonathan Green
(2:40) High ticket business and Jonathan's journey into entrepreneurship
(10:02) Defining success, freedom and setting goals
(12:34) Maintaining a competitive edge and identifying marketable aspects of oneself
(15:07) Innovative marketing strategies and structuring your product line
(17:12) Importance of audience base and misconceptions about social media impact
(20:06) TikTok's potential for entrepreneurs and its advantages
(24:00) Transition to helping businesses on TikTok and content strategy
(30:09) Utilizing TikTok for business and refining messaging
(35:14) Upcoming packages and the power of TikTok for promotion
(37:22) Jonathan's contact information, free book offer, and closing remarks
(38:13) Ann's free training offer and closing message

The Fundamentals of Marketing: Learning Before Launching with Ernie Martin

In this episode of Expert In You Podcast, host Ann Carden interviews entrepreneur and author Ernie Martin. Martin is the founder and CEO of Receivable Savvy, a company that specializes in researching and developing content around order-to-cash. The discussion centers on the importance of marketing for entrepreneurs and small business owners who may not have the experience to do marketing or understand what marketing is. Martin shares the key takeaways from his book, Nobody Cares About Your Business, which focuses on the eight universal marketing principles that every entrepreneur must know to make customers love their business.
About the Ernie Martin:
Ernie Martin has over 30 years of experience in marketing communications, working with well-known companies including Delta Airlines and Georgia Pacific. He also ran a successful marketing consulting company in the early 2000s. In his career, Ernie has had the opportunity to work with the CDC, Kimberly Clark, startups, and entrepreneurs. While primarily focused on marketing and communications, Ernie stumbled into a niche area of finance called order to cash, specifically on the accounts receivable side. He founded Receivable Savvy to provide research, content development, and consulting services for this often overlooked area of finance. Ernie recognized the lack of focus on accounts receivable, despite its importance in the overall financial equation. As a result, he seized the opportunity to start his own company, addressing this gap in the market.
How to Connect Ernie Martin:
LinkedIn - https://www.linkedin.com/in/ernie-martin-118b81/
Website : https://receivablesavvy.com/
Link to the book - https://www.amazon.com/Nobody-Cares-About-Your-Business/dp/B0C1HZYB71
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the "Expert In You" Podcast and Guest Ernie Martin
(7:21) Strategies for making your target audience love your business
(13:11) Identifying potential entrepreneurs and their characteristics
(17:44) Building and positioning a brand: Ernie Martin's journey
(24:59) Identifying and targeting the right customer base
(28:13) The long-term approach required for successful marketing campaigns
(30:14) Setting realistic expectations for your marketing efforts
(31:30) Ernie Martin's advice for small business owners and entrepreneurs
(33:33) Understanding the financial challenges in the early stages of a business
(35:00) Wrap-up and closing remarks by Ann Carden

From Fear and Doubt to Self-Discovery and Success with Johanna White

In this episode of Expert In You Podcast, Host Ann Carden invites Johanna White, the founder, and CEO of Design by Joe Studio. Johanna shares her journey from struggling with fear and imposter syndrome to building a successful branding business. The discussion includes topics such as the importance of controlling what we allow into our minds and the significance of building a strong online presence to elevate one's brand. Johanna stresses the importance of aligning your brand with your appearance and how branding can be a significant indicator of excellence. Tune in to hear actionable insights on building a strong personal brand and business.
About Johanna White :
Johanna White is the founder and CEO of Design by Joe Studio, specializing in brand identities, custom websites, and premium messaging. Her mission is to make elite experts look as good as they are, magnetizing their dream audience and opportunities. Johanna's passion lies in the luxury space, where she creates magical worlds through her design work. However, her journey to success was not easy, as she spent the first 25 years of her life playing it safe and letting fear drive the bus. Her life took a dramatic turn when she was diagnosed with a brain tumor, leaving her partially paralyzed and unable to speak above a whisper. But this event served as a wake-up call, and Johanna decided to take control of her life, pushing herself to become the successful CEO she is today.
How to Connect Johanna White :
Website: https://www.designbyjostudio.com/
Facebook: https://www.facebook.com/Designbyjostudio/
Instagram: https://www.instagram.com/designbyjostudio/
Linkedin: https://www.linkedin.com/in/johanna-white-designbyjo/
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and welcome
(0:24) Marketing strategies and business scaling
(1:17) Guest Johanna White: Journey and branding expertise
(10:23) Starting a business: Believing in oneself and taking action
(15:31) Importance of honesty and boldness in business
(20:08) Overcoming challenges: Johanna's big business move
(24:11) Self-improvement and rebranding: Aligning brand with value
(29:30) "Unstoppable Brand Experience": Knowing and showing your value
(32:15) Growth and expansion: Impact of understanding your perfect client
(41:17) Risk-taking in business: Intentionally creating your brand perception
(45:53) Announcing a free training at expertinu.us
(46:22) Conclusion and invitation to join the next episode

The Power of Golf - Networking, Business, and Skill Improvement with Dr. Greta Anderson

Many people may think of golf as a leisurely sport enjoyed by retirees or the wealthy. However, golf can be a powerful tool for networking, building business relationships, and developing important skills. In this episode, we speak with Dr. Greta Anderson, a lifelong teacher who has been teaching golf for about 10 years and is the founder of BlastConnect Academy. Dr. Anderson shares her experiences and insights on how it can be a powerful tool for networking, building business relationships, and developing important skills, making it an excellent addition to one's business toolkit.
About Dr. Greta Anderson -
Dr. Greta Anderson, a lifelong teacher, has been in the teaching arena for about 10 years, but her passion for golf started when she became involved at the grassroots level.
As a player, she saw that changes needed to happen for more women, especially those who look like her, to feel welcome on the course. This led her down a rabbit hole where she is now coaching and educating people on how to make golf more fun, inviting, and inclusive. Despite the convoluted path, Dr. Anderson loves what she does, and her experience as a teacher has made it a natural fit for her to help others improve their golf game.
How to Connect Dr. Greta Anderson:
Website - https://drgretagolf.com/
Facebook - https://www.facebook.com/DrGretaGolf/
LinkedIn - https://www.linkedin.com/in/drgreta
Twitter - https://twitter.com/drgretagolf
Instagram - https://www.instagram.com/drgretagolf/
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the podcast and Ann Carden
(1:30) Guest Introduction: Dr. Greta Anderson, Golf Professional
(2:29) Discussing changes needed in the golf industry
(6:01) Importance of purposeful practice in golf
(8:14) Differentiating between a golfer and a golf professional
(11:18) Making golf accessible and fun
(11:57) The role of golf in the business world
(26:10) The power of networking through golf
(26:48) Teaching golf virtually: Adapting to the pandemic
(27:10) Invitation to free training at expertinyou.us
(27:41) Closing remarks and encouragement for feedback

Elevating Small Businesses: Social Media is the Modern Way With Courtney McCullagh

In this episode, our guest Courtney McCullagh, founder, and owner of a small business that specializes in social media marketing, shares her expertise on elevating small businesses by handling their social media presence.
She discusses the changing landscape of media consumption, the importance of staying relevant on social media, the role of traditional media, and how businesses can use social media to promote their services and products. Courtney also shares insights on working with her niche clients, who seek a better life, health, wellness, and a brighter future.
About Courtney McCullagh -
Courtney McCullagh is the founder of Sprinkles Creative, a Dallas-based social media marketing agency, and a lover and advocate of all things Vegan!
She has been in the Dallas area her whole life, while also
traveling the world, showcasing her passions through her Instagram page. Courtney also writes for VegWorld magazine, where she covers vegan news to share how accessible and delicious being vegan can be anywhere.
How to Connect Courtney McCullagh:
Instagrams - https://www.instagram.com/thecolorfulcourtney/
https://www.instagram.com/sprinklescreativeagency/
https://www.instagram.com/vegworldmagazine/
Website: https://sprinkles-creative-llc.square.site/
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and welcome to Expert In You
(1:30) Courtney McCullagh's journey & the foundation of Sprinkles Creative
(6:58) Specialization in the restaurant industry and health and wellness sector
(11:05) Balancing passion and profit in business
(15:06) Services provided for clients and the process of content creation
(20:26) Building relationships and brand credibility through social media
(25:43) Managing client expectations and expert advice
(27:49) Impact and potential of AI in industries and careers
(34:02) Favorite social media platforms and the importance of execution
(37:47) Invitation to check out training and business scaling
(38:19) Farewell message and upcoming podcast information

The Benefits of a Personalized Approach in Digital Advertising with Samantha Bedford

In this episode, we feature Samantha, an experienced digital marketer and founder of a boutique digital agency. Samantha shares her views on the difference between small and big agencies and how she has set herself apart in the competitive space of online advertising.
Overall, this episode highlights the importance of personalized and targeted marketing campaigns, the importance of experience and expertise in the industry, and the effectiveness of blending AI and human compassion in online advertising strategies.
Join us for an insightful conversation on the evolution of digital marketing with a seasoned expert.
Snapshot of the Key Points from the Episode:
03:30: Samantha talks about the benefits of leaving larger agencies and starting a boutique agency that focuses on providing opportunities for companies that can't afford to work with big agencies that require high fees.
08:15: Samantha emphasizes the importance of analyzing the audience, goals, and data for SEO success and having a good testing strategy while being cautious of scams.
14:25: Samantha discusses their extensive experience in the digital marketing industry and emphasizes the importance of experience in managing campaigns for different types of businesses and budgets.
20:30: Samantha talks about the importance of considering the end consumers when choosing advertising platforms and notes that Facebook and Instagram can work well for some clients depending on their goals and audiences.
32:55: Samantha discusses the standard industry time frame for analyzing marketing campaign data and emphasizes the importance of constantly refining campaigns for the 90-day period.
About Samantha Bedford -
Samantha Bedford is an award-winning digital expert who provides SMEs and B2B marketers with sophisticated web analytics and data analysis expertise to coordinate effective, trustworthy marketing and sales actions throughout the B2B customer journey.
Outside the professional sphere, Samantha dedicates herself to empowering the next generation of digital professionals by working with schools at various levels. She served as the Vice President and Marketing Communications Chair at the High-tech Elementary School in Denver for over 8 years, as the President of the Monarch Montessori School PTA in Denver for over 9 years and as a Spirit Committee Chair at the Blessed Sacrament Catholic School in Denver for over 5 years.
How to Connect Samantha Bedford:
Website - http://www.samanthabedford.com/
LinkedIn - https://www.linkedin.com/in/sambedford/
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the podcast and guest, Samantha Bedford
(2:12) Samantha's professional journey and work experience in different countries
(4:48) Differentiating in the crowded digital marketing industry
(7:52) Samantha's client-focused approach and decision to stay boutique
(12:45) Discussion on gender dynamics in the digital space
(15:49) The impact of AI and the importance of personalization in client service
(17:30) Specialization in business and marketing campaigns
(20:24) Mastering your craft and understanding your end consumer
(26:29) Avoiding scams and the importance of a solid testing strategy in advertising
(31:07) Monitoring and refining advertising campaigns
(33:21) How to get in touch with Samantha Bedford and her offered services
(35:14) Importance of paid advertising for scaling a business and closing remarks
(36:13) Farewell and invitation to check out free training on expertnu.us

7 Mistakes B2B Professionals Make & How to Avoid Them

Welcome to another exciting episode of the Expert in You podcast! In today's episode, we focus on breaking out of the low six-figure trap or hamster wheel that B2B consultants and coaches often find themselves in. The host shares the seven biggest mistakes that these professionals make, including not having a clear offer, undervaluing their expertise, and not having a consistent marketing strategy. Specializing and building a business around expertise leads to faster success and avoids being seen as a commodity.
You'll learn that having a clear offer and pricing based on value and impact leads to higher fees and bigger clients. Strong positioning through clear messaging, credibility, and authority attracts ideal clients and leads to more bookings.
Snapshot of the Key Points from the Episode:
02:45 - The seven biggest mistakes that consultants and coaches make.
06:20 - The importance of specializing and building a business around expertise. How to create a clear offer with tangible outcomes and avoid undervaluing your expertise.
12:30 - The importance of strong positioning in the market.
15:40 - The benefits of having a consistent marketing strategy and not relying too much on referrals.
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the Expert In You Podcast
(0:24) Discussing Marketing Strategies for Coaches and Consultants
(1:49) Unveiling the 7 Common Mistakes in Business
(7:23) Deep Dive into Weak Market Positioning
(10:48) Exploring Inefficient Sales Processes and Payment Structures
(13:00) Discussing Scalability in Business Models
(14:45) Recap of the 7 Common Mistakes in Business
(15:33) Delving Deeper into the 7 Mistakes
(18:10) Closing Remarks and Invitation to Free Training

Cultivating a Positive Work Culture: Strategies for Attracting and Retaining Top Talent with Shana Allen

In this episode, Shana Allen, CEO of SM Coaching, shares insights on how to build a positive work culture that promotes happier, more productive, and loyal employees.
Tune in!
Snapshot of the Key Points from the Episode:
02:56 Shana talks about the new buzzwords, culture, and employee engagement.
07:32 Shana’s perspective on the shift from processes to building a diverse work culture.
15:13 Shana’s 3p build-up system and how it enhances culture and diversity
23:06 Training leaders: Skills in a job do not make a great leader. They are different skills.
26:27 Investing in people and building a solid culture to create a sustainable business.
29:47 How to equip your HR people in the changing environment?
About Shana Allen -
As the CEO of SM Coaching, Shana Allen partners with Human Resource Professionals, Managers, and other People Leaders with rock-solid solutions for productivity, retention, employee engagement, conflict resolution, and communication. With over 22 years as an HR Professional, she has first-hand experience and knowledge of the day and life of an HR Professional. This has led to her deep experience in Leadership development, high-performance team building, and business strategy.
Leveraging the lessons she learned, Shana believes that a healthy work culture is a must for all companies and is attainable by creating and developing leaders and seeding and nurturing teams.
Through her challenging and fun workshops, masterminds, and one-on-one coaching, she brings curiosity, innovation, and productivity to a higher level. Shana has a degree in Business Management, is a team member and certified coach, and speaker of the John Maxwell Team, and a certified DISC consultant.
How to connect with Shana Allen:
Website: smcoaching101@gmail.com
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Guest Introduction: Shana Allen, CEO of SM Coaching
(2:07) The Changing Landscape of Work and Importance of Employee Engagement
(7:32) Leadership Training and Emotional Aspects of Job Satisfaction
(15:08) Introduction to Shana Allen's 3 P Build Up System and Discussion on 'People'
(17:18) Building Leaders, Resolving Conflicts, and Promoting Diversity in the Workplace
(20:13) The 3 P Build Up System: People, Performance, and Profits
(24:15) The Difference Between Managers and Leaders and Creating a Positive Work Environment
(27:17) The 'Millennial Problem': A Different Perspective and the Need for Adaptation in Leadership
(29:42) The Role of HR, Need for External Resources, and the Positive Shift in Organizational Cultures
(31:29) How to Get in Touch with Shana Allen, Ann's Closing Remarks, and Invitation to Check Out Her Free Training

Marketing Vs. Branding

In this episode, your host Ann Carden, a strategic business coach and consultant, breaks down the differences between marketing and branding. By learning how to integrate both elements effectively, you'll be able to build a successful business that's profitable and also focused on growth. Don't forget to make offers and run marketing campaigns while building your brand - they must go hand in hand! Remember that your ultimate goal is increasing revenue and making sales.
Let’s jump in
Snapshot of the Key Points from the Episode:
01:45 Marketing Vs. Branding - Why you don’t want to mistake branding and marketing?
09:44 The power of building your brand and marketing your products.
11:13 How to be seen and serve to grow your business?
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the 'Expert In You' podcast
(1:03) Understanding the difference between marketing and branding
(4:07) The role of branding in a business
(6:23) The risk of solely focusing on branding
(7:15) Importance of clear offers in marketing
(8:03) Combining branding and marketing for business success
(10:29) The necessity of making profits in business
(11:13) Reflection and feedback invitation
(12:22) Sponsor: Free training on expertinyou.us

Selling My Company to Bill Gates and the Lessons I Learned with Beate Chelette

In this episode, Beate Chelette, the Women's Code Growth Architect and Founder, shares her incredible journey from adversity to triumph in business. Despite growing up in a traumatic environment with an abusive mother, Beate persevered through losing everything - including her marriage and business - as well as facing a draining lawsuit that left her accounts empty. Surprisingly, these rock-bottom moments were just the beginning of a new chapter in her life. Today, she's sold her company to Bill Gates and has been recognized as one of the 100 top global thought leaders in 2021.
Tune in!
Snapshot of the Key Points from the Episode:
04:00 A story of how Beate sold her company to Bill Gates.
07:24 Her letter to the Whitehouse.
10:45 What kept Beate on the entrepreneurship route despite hitting rock bottom.
23:51 Understanding what a business strategy entails.
32:08 Golden key takeaways from the episode
About Beate Chelette -
Beate Chelette is the Growth Architect and founder of The Women’s Code. She creates strategies, designs process maps and blueprints for visionaries and leaders who want to maximize their profits and scale their impact.
A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly-successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate is “One of 100 Top Global Thought Leaders in 2021” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs by HuffPost. She is the author of the #1 International Award-Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome”–a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success, and a fulfilling career.”
Recent clients include Amazon, Chevron, Los Angeles Philharmonic, Johnson & Jonson, Merck, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, the Greater Los Angeles Realtor Association, Advertising Agency TracyLocke and thousands of small businesses.
How to connect with Beate Chelette:
Personal Website: https://beatechelette.com/
Company’s Website: https://thewomenscode.com/
LinkedIn: https://www.linkedin.com/in/beatechelette/
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the podcast and guest, Beate Chelette
(2:45) Discussion on competition, collaboration, and business strategies
(6:10) Beate Chelette's entrepreneurial journey and turning point
(15:05) The role of readiness, resonance, and strategy in business success
(21:19) The dangers of settling for mediocrity and misunderstanding of strategy in business
(26:07) The importance of lifestyle choices and strategy in building a business model
(31:30) Beate Chelette's approach on landing big clients and dealing with failure
(34:43) The importance of self-care and continuous improvement for entrepreneurs
(37:19) Discussion on the concepts of 'the gap and the gain' and skill stacking
(40:30) Conclusion and promotion of a free training at expertnu.us