Expert In You

Unlock Your Potential: Embrace Mentorship and Real Transformation with Celia Faye Meisel

In Episode 154 of the Expert In You Podcast, host Ann Carden welcomes guest Celia Faye Meise, who shares her personal and professional transformation journey. Celia emphasizes the importance of identifying the true underlying problems instead of fixating on surface-level issues.
She credits Ann's mentorship as life-changing and game-changing, urging listeners to seek guidance and support to see beyond their current situations.
Ultimately, Celia's story serves as inspiration for anyone facing obstacles and looking to level up their business. With perseverance, strategic guidance, and a commitment to growth, listeners can overcome challenges and achieve the success they desire.
Key Moments :
05:59 Creating "The More Method" for branding and positioning. Taking action, seeking feedback, and signing high-level clients.
07:46 Coaching helps refine and improve strategies.
13:25 Coaching transformed my business and changed my coaching approach.
16:06 Number 1 problem may not be a problem. Deep issues require mentorship for life-changing results.
19:32 Discover hidden money, transform businesses, and ongoing support.
22:41 Quick feedback and leadership with high-level clients.
28:44 Finding help was complex, but I persevered.
About the Guest :
Celia Faye Meisel is a Strategic Sales Growth Consultant. She is a career entrepreneur with over 20 years of experience as a Trainer, Mentor, and Coach.
Her 5-step “More Method” helps her clients to have More Money, More Sales with Ease, More Simplicity, More Sales Freedom, and More Growth in their businesses.
The sales initiatives Celia has trained sales teams for, led, and sold for have generated over $11.3 Million in high-ticket program sales.
How to Connect Celia:
https://www.linkedin.com/in/celia-faye-meisel/
https://celiafayemeisel.com/
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the "Expert in You" podcast and guest Celia Faye Meisel
(2:04) Impact of the pandemic on Celia's business and her transition to consulting
(4:08) Reinventing Celia's business and changing her business model
(7:17) Implementation and benefits of the "More Method" system in Celia's business
(13:17) Celia's experience working with Ann Carden and the value of a long-term client-coach relationship
(15:40) Shifting to a client-focused coaching approach and addressing real problems in business
(18:03) The importance of individualized coaching paths and avoiding a 'turn and burn' model
(20:49) Evolution and growth of Celia's business under Ann's coaching
(24:44) Celia's transition to leadership and the benefits of investing in coaching with Ann Carden
(26:54) Celia's journey of investing in her own potential and Ann's take on investing in potential
(29:47) Call to action, invitation to free training, and closing remarks

From a Struggling Startup to Millionaire: Mastering Core Areas for Business Wealth with Mac Attram

In Episode 153 of the Expert In You Podcast, host Ann Carden is joined by guest Mac Attram, a successful entrepreneur, speaker, and business coach. Mac shares his journey from a low point in a parking lot to achieving financial freedom and becoming a millionaire.
Mac shares his personal experience of discovering his life’s mission and how it has guided him in his work. Understanding one's mission and purpose helps individuals become more resourceful and handle challenges better.
This episode provides valuable insights into building a successful business, developing a growth mindset, and discovering one's life mission. Mac's journey serves as an inspiration for small business owners and aspiring entrepreneurs.
Key Moments :
02:29 Small computer company grows but partners leave.
05:28 From despair to millionaire through self-discovery.
09:20 Implementing, supporting, speaking: 12 years, 50+ countries.
11:11 Speaking is a learned skill for success.
16:43 Build a wealthy business asset, gain freedom.
21:38 Know your mission and purpose; be resourceful.
25:35 Loved CDs and books sparked business passion.
About Mac Attram:
Mac Attram is an entrepreneur who embarked on his business journey years ago when he started a small computer company shortly after getting married. Initially focusing on internet web design and ecommerce, the company eventually expanded its services to include computer systems and networks. Mac's business flourished when he joined forces with two business partners, one specializing in sales and marketing, and another skilled in computer installations. However, after a couple of years, one partner decided to pursue a different path, followed by the sudden disappearance of the second partner. This left Mac carrying the business responsibilities while navigating the early years of marriage and expecting a second child. Mac's determination drove him to sustain and develop the company despite the challenges.
How to connect Mac :
Website: www.MacAttram.com
Facebook: www.facebook.com/macattrampage
Twitter: @MacAttram
Instagram: @MacAttram
LinkedIn: http://linkedin.com/in/macattram
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Guest Welcoming
(1:30) Mac Attram's Journey: From Debt to Financial Freedom
(7:46) The Crucial Role of Personal Growth in Business Success
(11:21) Effective Communication and Relationship Building in Business
(14:13) Mac Attram's Life Mission and Career Drive
(32:21) The Importance of Mindset in Business
(34:26) Ann Carden and Mac Attram Discuss Their First Business Books
(39:00) Reaching out to Mac Attram and His Business Wealth System Quiz
(42:50) Mac Attram's Millionaire Business Retreats
(45:11) Mac Attram's Social Media Presence and Farewell Message

From Athlete to Motivational Speaker: Leveraging Your Background to Inspire Others and Get Paid with Kevin Daley

In this episode of the Expert In You Podcast, host Ann Carden interviews guest Kevin Daley, a motivational speaker and former member of the Globetrotters, who has achieved incredible success in his life. Kevin shares his journey of setting and achieving big goals, from playing basketball with legends like Michael Jordan, Kobe Bryant, and Magic Johnson, to traveling the world and eventually becoming a motivational speaker.
Overall, this episode highlights the power of setting goals, embracing coaching, and using one's experiences to create a positive impact on the world. Listeners are left inspired and motivated to chase their own dreams and achieve success.
About the guest:
Kevin Daley had a challenging start in life, losing his mother to suicide when he was just three years old. Raised by his father and two older brothers, he developed three ambitious goals at a young age. First, he wanted to play basketball and get paid for it, inspired by someone telling him it was possible. Second, he desired to travel the world. And finally, he aspired to play against and with the best basketball players globally.
Kevin's persistent pursuit paid off, as he played professional basketball for 14 years, including 10 years with the legendary Harlem Globetrotters. During his basketball career, he had opportunities to play with icons like Michael Jordan and Magic Johnson, even doubling as a stand-in for Jordan in commercials.
Having traveled to 101 different countries, Kevin achieved his goal of seeing the world. Now, he uses his experiences and expertise as a speaker hired by organizations to cultivate winning mindsets and develop superstar performances.
Additionally, Kevin works with current and former professional athletes, helping them transform their athletic backgrounds into successful careers as motivational speakers. Kevin believes that every athlete has a unique story to share, whether it be a struggle or a triumph, and he aims to empower them to leverage their experiences into paid speaking engagements.
Through his own journey, Kevin emphasizes the importance of setting ambitious goals and focusing on being prepared for when opportunities arise.
How to connect with Kevin:
Websites - www.DaleySpeakersAcademy.com / www.KevinDaleySpeaks.com
LinkedIn - https://www.linkedin.com/in/kevindaley/
Facebook - https://www.facebook.com/mrtrotter21
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Welcome
(1:32) Kevin Daley: From Harlem Globetrotter to Motivational Speaker
(6:14) The Importance of Setting Goals and Knowing Your 'Why'
(9:38) Unveiling Kevin's Autobiography and Current Business
(14:56) The Power of Inspiration and Personal Value
(18:26) The Role of Shared Knowledge and Learning in Today's World
(21:28) Connecting with Kevin Daley and His Program
(22:48) The Necessity of Coaching for Success in Speaking and Business
(26:03) Conclusion and Final Remarks
(27:17) Sponsor: Free Training at expertnu.us

The Mindset & Skillset Of Becoming A Millionaire As An Entrepreneur

In this episode of the Expert In You Podcast, host Ann Carden discuss the importance of having a millionaire mindset and going all in to achieve financial success. Ann shares her personal journey from starting businesses with little money to building and selling five businesses to achieve financial freedom.
Throughout the episode, Ann provides practical advice and insights on business, investments, and property ownership, emphasizing the importance of financial freedom and influence. She encourages listeners to subscribe to the show, share it with others, and take the necessary steps to play full-on and achieve their own version of success.
Key Moments :
02:15 Importance of a millionaire mindset and expanding what's possible in the marketplace
05:04 Going all in and playing full on in business
08:27 Everyone has the potential to achieve millionaire status.
12:10 Becoming a millionaire is not just about money, but also personal growth.
15:52 Balancing all aspects of life, including health, relationships, and joy, for true wealth and fulfillment.
Raise Your Bar Summit – https://www.summitraiseyourbar.com/registration
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the episode: Money and influence
(1:28) The importance of a millionaire mindset and Ann Carden's personal investment story
(5:18) Risks and rewards of starting a business during a recession
(7:35) Maintaining balance in life and health while pursuing wealth
(10:13) The significance of setting goals and creating urgency
(14:05) Belief in abundance and overcoming personal limitations in business
(17:26) Striving for the next level and overcoming obstacles to success
(18:52) Introduction to the Raise Your Bar summit and its value
(21:23) VIP upgrade benefits for the summit
(23:21) Closing remarks and invitation to the summit

Unleashing Your Brand’s Potential: Harnessing the Power of Archetypes in Business with Amanda Guerassio

In this episode of the "Expert In You Podcast," host Ann Carden welcomes brand strategist and designer Amanda Geracio as her guest. Amanda shares her journey into freelancing and becoming an accidental entrepreneur, discussing the freedom that comes with it. The episode focuses on the concept of using archetypes in branding, with Amanda explaining how archetypes are universal themes and characters that can create a powerful connection with consumers. Understanding the driving motivators and fears of different archetypes can help tailor messaging to resonate with the target audience. Amanda emphasizes the importance of brand exploration and strategy.
Key Moments:
07:30 Occasionally subcontract for specific tasks, prefer solo.
09:52 No convincing. Niche: serial entrepreneurs who understand.
12:59 Summarizing design process and brand guidelines for clients.
16:40 Universal archetypes used for brand communication.
18:42 Understanding ideal clients, motivations, and language.
21:45 Archetypes influence business strategies and copywriting process.
24:52 Brand exploration reveals driving motivators and fears.
About the guest :
Amanda Guerassio has always had a creative streak, starting from her childhood days of making her own illustrated books and coloring posters. The introduction of computers in middle school ignited her interest in exploring creativity through technology, which was nurtured by her father and a high school teacher. This passion for the intersection of art and technology led her to pursue a degree in design in college. After graduating, Amanda moved to Austin, Texas, following her boyfriend. While searching for a full-time job, her boyfriend suggested taking on freelance projects for income. This idea of freelancing and venturing out on her own was entirely new to Amanda but piqued her curiosity.
Contact Amanda:
Website : https://www.studioguerassio.com/
Instagram : https://www.instagram.com/studioguerassio/
Linkedin - https://www.linkedin.com/in/amandaguerassio/
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the podcast and guest Amanda Guerassio
(2:49) Amanda's journey into the world of branding and design
(6:16) Identifying ideal clients and structuring a business
(10:51) The advantages of niching and positioning as an expert
(13:33) The design process and strategic side of branding
(16:32) Deep dive into brand archetypes
(20:02) Exploring Studio Guerassio's website and brand integration
(23:16) Resources for learning about brand archetypes
(28:37) How to contact Amanda Guerassio and wrap-up
(29:50) Ann Carden's free training invitation and closing remarks

Crafting Compelling Case Studies: The Power of Relevance and Expertise in Marketing with Joel Klettke

In today's episode, we have Joel Klettke, joining our host, Ann Carden, to dive deep into the world of case studies and customer stories. Get ready to learn all about the power of relevance and expertise in creating impactful marketing pieces. Joel, an expert in repurposing customer stories, shares practical insights and ideas on how to captivate your audience and make your message resonate. But that's not all! We'll also explore the importance of storytelling, emotional connection, and leveraging your content to its fullest potential. So grab your headphones and get ready to embark on a journey to becoming an expert storyteller on this engaging episode of the Expert In You Podcast!
Key Moments :
02:20] "Started agency focused on customer case studies."
06:35] Customer case studies show brand success journey.
10:57] Universal emotion drives action, not just metrics.
14:05] Case studies are a team sport, strategic and focused.
19:03] Leveraging content: repurpose for different audiences.
23:10] Average time for creating content: 40-60 days.
About Joel Klettke :
Joel Klettke began his career in SEO but quickly transitioned into content and copywriting, focusing on conversion copywriting. After completing a project for a company in the hosting space, he was approached to create a case study for another company called Pingboard.
This experience opened his eyes to the complexity and value of customer stories. Recognizing the demand and premium that could be charged for such assets, Joel realized that there were no dedicated teams specializing in customer stories.
He decided to seize this opportunity and build his own team and process around it. Starting as a side project, Joel eventually brought in a partner and grew the business quietly for the first year. Just before the pandemic hit, Joel made it his full-time focus, and now, after almost five years, his company has served over 300 clients and told over two thousand stories. Joel's story highlights the importance of being open to new opportunities and the potential for success in a niche market.
Connect Joel:
Linkedin : https://www.linkedin.com/in/joelklettke/
Website : https://casestudybuddy.com/
Twitter: https://twitter.com/JoelKlettke
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the episode and the podcast
(0:56) Guest introduction: Joel Klettke, co-founder of Case Study Buddy
(1:30) The power of case studies in attracting premium clients
(6:14) Understanding what case studies are and their purpose
(9:07) The Trojan horse nature of case studies in sales
(15:24) Creative ways to tell your case study story
(18:27) Repurposing customer stories for maximum impact
(25:05) The buyer's journey: Nibble, bite, snack, meal, buffet
(26:19) Connecting with Joel Klettke and Case Study Buddy
(28:55) Ann's final message to listeners and call to action
(29:38) Sponsor: Free training at expertnu.us

Understanding and Communicating Your Brand: Expert Insights on Core Pillars and Messaging with Dejan Gajsek

In this episode of the "Expert in You Podcast," host Ann Carden is joined by guest Dejan Gajsek to discuss the importance of understanding and effectively communicating a brand's core pillars, messaging, mission, and values. They emphasize the need to stay informed about current and future events and utilize various channels of intelligence. While AI can assist with data summarization and saving time, there still needs to be a human who can make decisions on how to apply and use the information within the organization. They also explore the limitations and problems of AI, highlighting the fact that information used by AI systems is only sometimes up to date.
About the guest :
Dejan Gajsek is a tax expert with almost a decade of experience in the field. Originally from Slovenia, a small country in Europe, Dejan has dedicated himself to working with early-stage startups since 2014.
In order to achieve quick results and reach product market fit, Dejan delved into the world of content marketing. Through extensive research, he learned the crucial elements that make high-quality content and understands the zero-sum game of the industry.
Building on this foundation, Dejan partnered with a business associate to establish an agency four years ago. Leveraging its research skills, the agency focuses on helping companies optimize their sales and product performance. In this short span, the agency has had the privilege of working with renowned tech giants, contributing to their success in the industry.
How to connect Dejan:
Website : ​​https://www.growandscale.com/
Linkedin: https://www.linkedin.com/company/grow-scale/
Facebook : https://www.facebook.com/growscaleHQ
Free gift from Dejan : https://growandscale.com/expertinyou
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Overview of the Podcast
(1:17) Conversation with Dejan Gajsek - Background and Company
(2:57) Deep Dive into Competitive Deals and Sales Teams
(7:01) Discussion on Win-Loss Analysis and Common Problems in Tech Companies
(10:07) Cost-Benefit Analysis: Hiring an Outside Agency vs. In-House Employees
(13:48) Strategic Influence and Long-Term Benefits of Gathering Intelligence
(16:43) The Role of AI in Business
(20:00) Ideal Client Profile for Dejan's Business and Competitive Enablement
(21:25) Sponsor: Dejan's Free Competitive Enablement Scorecard Offer
(22:47) Conclusion and Sign-Off by Ann Carden
(23:21) Announcement of Free Training on expertnu.us

Solving Problems and Building Trust: The Key to Selling High Ticket Offers with Craig Andrews

In this episode of Expert In You Podcast, our host Ann Carden discusses a journey of trust, survival, and personal growth. She shares the inspiring story of our guest, Craig Andrews, a successful businessman who has overcome significant challenges in his life.
Craig's harrowing experience in the hospital after waking up from an unknown situation forced him to rely on survival instincts and endure constant dreams of being stuck. Through determination and resilience, he relearned how to walk after three months in the hospital.
Join Ann Carden and guest Craig Andrews on this informative and insightful episode of the Expert In You Podcast as they discuss the importance of learning from tough experiences and using them as opportunities for personal growth.
About the Guest :
Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post-purchase.
Offer from Craig:
Get a guide on engineer your own First-Time Offer And 23 days of Free access to their online course to help you create your own First-Time Offerby visiting https://allies4me.com/expertinyou
How to connect Craig:
Website: https://allies4me.com/
Linkedin: https://www.linkedin.com/company/allies4me/
Facebook : https://www.facebook.com/allies4me
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to Expert In You Podcast and Guest Craig Andrews
(5:10) Discussion on Trust and the Power of Words
(10:59) Introduction and Adaptation of the 'First Time Offer' Business Strategy
(19:24) The Advantage and Challenge of Identifying Ideal Clients
(26:37) Aligning with Clients and Shared Values
(29:43) The Role of Personal Experiences in Shaping Business Strategies
(32:47) Craig Andrews' Giveaway Announcement
(34:37) Conversation Wrap-up and Ann's Closing Remarks
(35:19) Invitation to Free Training on expertinu.us
(35:50) Closing Statement and Goodbye

The Power of Delegation: Why Every Entrepreneur Needs a Business Manager with Nicole Bandes

In this episode of Expert In You Podcast, host Ann Carden welcomes special guest Nicole Bandes, CEO and founder of Virtual A-Team. Nicole shares her journey from a background in psychology and productivity coaching to becoming a "VA whisperer," bridging the gap between clients and experts as a virtual assistant intermediary.
Join host Ann Carden and guest Nicole Bandes on this informative and insightful episode of the Expert In You Podcast as they discuss outsourcing, delegation, and the role of a business manager for entrepreneurs, coaches, and consultants.
About the Guest :
Nicole Bandes is the founder of a virtual team, which she established 7 years ago with the intention of helping individuals make a bigger impact in the world. Her motivation stems from understanding that when people are relieved of tasks that can be handled by others, they have more time to focus on what truly matters to them. Nicole's dedication to this cause was sparked by a personal tragedy a decade ago when she and her husband lost their son. This heartbreaking experience prompted her to reflect on the regrets and missed opportunities in life. Determined to prevent others from feeling the same, Nicole strives to empower individuals to prioritize what is truly important and not waste precious time on tasks that can be delegated to others.
How to connect Nicole Bandes:
Website: https://virtualateam.com/
Linkedin - https://www.linkedin.com/in/nicolebandes/
Instagram - https://www.instagram.com/nicolebandes.virtualateam/?hl=en
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and guest Nicole Bandes, CEO and Founder of Virtual A Team presentation
(5:56) Understanding the role of a virtual business manager and the importance of delegation
(14:23) Effective communication and detailed instructions for better task execution
(18:21) The advantages of having a business manager and transitioning to employees in a virtual business
(23:19) Navigating constant changes in a business and the decision to switch from contractors to employees
(27:58) Establishing an end goal and strategic planning for your business
(31:00) Defining the best business model and the importance of reinvesting in your business
(33:16) The benefits and process of outsourcing tasks to a business manager
(38:36) Identifying the right time to invest in business management and using Virtual A Team's resources
(41:13) How to connect with Nicole Bandes and closing thoughts
(43:09) Outro, sponsor message and thanks for listening

Tackling Business Chaos: Strategies for Growth and Employee Retention with Susan Fennema

In this episode of Expert In You Podcast, host Ann Carden is joined by guest Susan Fennema to discuss the challenges of chaos and lack of organization in a business and how they can hinder growth and employee retention. They dive into the common misconceptions that small business owners have about finding help and the real reasons why employees may be leaving.
Susan's passion for helping small businesses and her belief in their importance as the backbone of America shine through as she offers guidance for businesses that have outgrown the owner and face chaos and problems. Tune in to this episode to learn how to structure your business for success and create a more organized and efficient environment for growth.
About Susan Fennema :
Susan Fennema has always had a knack for organizing and creating order out of chaos. Even as a child, she would meticulously arrange her mom's buttons by size, color, and row. Throughout her career, Susan has worked as a right-hand person for small business owners, making things happen and ensuring smooth operations. However, she decided to take a leap and serve all business owners rather than just one at a time. One of the highlights of her career was a 10-year stint as an operations director at an advertising agency in Chicago, a role that taught her the resilience and adaptability necessary in the industry. Susan's ability to handle advertising has prepared her for any challenge that comes her way, and she continues to thrive in her path of helping businesses succeed.
How to contact Susan Fennema :
https://www.linkedin.com/in/susanfennema/
https://beyondthechaos.biz/
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to Expert In You and Guest Susan Fennema
(4:26) Discussion on the challenges faced by growing small businesses
(6:00) Impact of chaos on businesses and employee retention
(10:07) Structuring your business: Three-step process and the importance of documented processes
(14:05) Understanding the role of process and project management in business
(15:22) Importance of repeatable processes for invoicing and offboarding
(16:37) Strategies to manage interruptions and improve productivity
(20:16) Leveraging virtual assistants to manage distractions
(24:39) Embracing technology for small businesses and services offered by Susan Fennema
(27:12) Advantages of fractional work, outsourcing, and diversity in business
(30:06) Closing remarks and invitation to free training