Expert In You

Unleash Your Marketing Potential: Effective Online Presence and Sales with Jan Carroza

In this episode, our host Ann Carden welcomes marketing expert Jan Carroza to discuss the evolving landscape of marketing, the power of personal branding, and leveraging online platforms for business success.
Together, they delve into the shift in the publishing industry, the importance of content creation, and the impact of virtual presentations. Jan shares invaluable insights drawn from her 40 years of marketing experience, while Ann provides practical tips for growing your coaching or consulting business.
Join us as we explore the intricacies of modern marketing and personal development to help you become an expert in your own right.
Key Moments:
06:33 Utilize multiple channels to increase reach.
09:54 Authors need their own platform for book success.
13:02 Create a transformational email course tied to the book.
17:37 Utilize LinkedIn, network, and build relationships early.
18:48 LinkedIn is essential for better reach.
22:23 Practice improves confidence, but some nerves remain.
30:44 Focus on smaller content for effective marketing.
33:18 Test and measure regularly for greater ROI.
37:23 Maximize your LinkedIn search using connections.
38:31 ChatGPT facilitates advanced information retrieval for research.
42:03 Elevate your business with ultra high-end clients.
About the Guest -
Jan Carroza has spent over 40 years in the marketing space, starting with traditional methods like television advertising, radio, and newspapers before transitioning to online marketing in the early 2000s. Based on her experience, she wrote a book titled Author of “Rockin’ ROI: How to Bootstrap Ecommerce with Performance-Based Marketing.”
She also hosts a podcast and writes a newsletter on topics related to growing business, improving marketing, and maximizing returns. Her focus is on finding ways to improve awareness, credibility, and revenues without spending money, with a recent article on "30 ways to leverage other people's platforms."
How to connect Jan Carroza:
Website: https://dmcenter.com/
LinkedIn: https://www.linkedin.com/in/jancarroza/
Free resources from Jan
https://drive.google.com/drive/folders/1u2bp71SDSMK2nedi28-krJNQBkAkB4p6
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to Expert In You Podcast
(1:21) Jan Carroza's journey from traditional to digital marketing
(6:33) Leveraging multiple channels for increased reach
(14:10) Building your business foundation for leveraging other platforms
(17:15) Leveraging other people's platforms for business growth
(21:23) The necessity of learning public speaking, marketing, and sales skills
(26:10) Ann Carden's workshop announcement
(30:44) Three takeaways for 2024 from Jan Carroza
(33:18) Importance of testing new strategies
(38:14) Using AI for research and brainstorming
(42:11) Closing remarks from Ann Carden
(43:09) Post-interview remarks and invitation to a free webinar by Ann Carden

Nurturing Lasting Love: Healthy Relationships and Communication Skills with Melissa Ann DeSerio

In this episode of Expert In You podcast, Ann is joined by special guest Melissa Ann DeSerio, as they delve into the intricacies of maintaining a strong and healthy marriage amidst the challenges of entrepreneurship and business ownership.
Melissa shares valuable insights inspired by her 99-year-old grandmother and her own experiences, emphasizing the importance of clear communication, prayer, and faith in nurturing successful marriages. The conversation revolves around the power of self-reflection, humility, and seeking spiritual guidance to navigate relationship difficulties.
They offer tangible advice for couples, encouraging listeners to embrace each day as a gift and strive for excellence in their relationships.
Key Moments:
06:43 Couples need to communicate for successful relationships.
09:08 Grandmother's key to lasting marriage: communication, prayer.
11:43 Struggles and lessons learned from divorce.
18:56 Invite the Holy Spirit to guide you.
21:37 Pray for spouse for 30 days, share results.
26:12 Individual coaching program to heal and grow.
28:57 Contact to reserve a spot in mentorship.
31:57 Entrepreneurial expert accelerator for high-caliber clients.
About The Guest:
Melissa Ann DeSerio's life story is one of overcoming adversity and finding strength and guidance through the love and support of “earth angels.” Growing up with divorced parents, Melissa struggled with relationships, but learned to appreciate the new people God brought into her life. With the help of stepparents and mentors, Melissa was able to shift her mindset from victim to victorious. This experience inspired her to help others learn how to have healthy relationships and communication skills. Melissa's passion for teaching others stems from her own journey and the belief that God brings angels into our lives to help us grow.
How to connect Melissa Ann DeSerio:
https://www.linkedin.com/in/melissa-ann-deserio-9a3051139/
https://www.instagram.com/melissa_ann_deserio/?hl=en
https://twitter.com/deseriomds?lang=en
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Welcoming Melissa Ann DeSerio
(2:27) Melissa's Journey into Relationship and Marriage Coaching
(5:57) Expressing Feelings and Thoughts in a Relationship
(10:00) Grandmother's Advice on Maintaining a Successful Marriage
(13:02) Striving for Excellence in Relationships and Life
(16:48) Sponsor: ExpertInYouWorkshop.com
(17:37) Maintaining Relationship Rituals and Mutual Encouragement
(21:21) Advice for Individuals Feeling Alone in their Desire to Improve their Relationship
(25:37) Role of Mutual Prayer and Church Attendance in a Relationship
(31:13) Ann's Appreciation and Closing Remarks
(32:25) Invitation for Entrepreneurs to Reach Out for Business Help
(33:01) Final Thoughts and Invitation to Join expertinuaccelerator.com

Building a Power Brand: Lea Woodford on Monetizing Luxury and Personal Branding

In this episode, our host Ann Carden is joined by the brilliant Lea Woodford, a successful expert in the luxury space. Together, they dive deep into the world of personal branding, marketing strategies, and the power of building a strong, credible brand.
Lea shares her expertise in using magazines as a branding and lead generation tool and emphasizes the importance of maintaining a consistent message to build trust and credibility. Join us as we uncover the keys to effective branding, the impact of personal struggles on entrepreneurship, and the mindset needed to unlock opportunities.
Don't miss the valuable free giveaways and insights to elevate your business. Tune in now and take your branding and marketing strategies to the next level!
Key Moments:
03:54 Struggle leads to discovery and opportunities emerge.
06:15 Marketing requires a strong brand and offers.
10:24 Elevate brand, stand out, play bigger game.
12:39 Consistency is key for building a brand.
17:53 Transitioning to entrepreneurship requires a new skill set.
20:51 Rare skin cancer at 49; battle with despair.
24:18 Successful woman empowering others and starting new venture.
25:57 Striving to meet sponsor's video quality level.
29:47 The importance of branding and target demographics.
32:01 Attract the audience, provide content, and be vetted.
About the Guest:
Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full-service digital marketing, and advertising company. Lea Woodford is a powerhouse in the luxury brand industry, known for her work in building and monetizing power brands. With her magazine and a roster of celebrity clients, she is a force to be reckoned with. Lea is set to feature Robert Kiyosaki on her next magazine cover, showcasing her influence and reach in the business world. Keep an eye on Lea Woodford, as she is set to continue making waves in the luxury brand industry.
How to Connect with Lea Woodford:
Website ; https://smartfemmediagroup.com/
Linkedin - https://www.linkedin.com/in/leawoodford/
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and discussion on the importance of marketing, closing sales, and scaling businesses
(1:01) Introduction of guest, Lea Woodford, and discussion about building and monetizing a power brand/luxury brand
(7:16) Using magazines as a tool for lead generation and maintaining a flexible brand and marketing strategy
(15:06) Shift towards content-driven magazines, speaking engagements, and the role of high-quality visuals in establishing a brand
(30:35) Importance of brand clarity, target demographics, and strategic collaborations in entrepreneurship
(38:01) Journey from being a paid employee to entrepreneurship, overcoming challenges in the entrepreneurial journey
(43:01) Leveraging media to build personal brands and businesses, and the impact of digital transformation on print media
(47:01) Art of over-delivering in business, significance of value-driven entrepreneurship and the role of money
(51:01) Strategies for monetizing personal brands and businesses, and the role of mindset in brand building

Success Mindset: Breakthrough Strategies for Business Owners with Kelli Risse

In this episode, Ann is joined by guest Kelli Risse to explore the transformative power of mindset work on personal and professional success. Ann and Kelli dive into the impact of weight loss on energy and confidence, the importance of aligning personal values with financial goals, and the need for continuous mindset updates as individuals progress to new levels.
Throughout the episode, they emphasize the significance of addressing subconscious barriers, navigating the fear of success, and maintaining emotional balance for business and personal growth.
Stay tuned as Ann and Kelli share strategies to overcome self-sabotage, clear mental clutter, and step into the next level of success.
Key Moments:
04:16 Align your unconscious and conscious mind, find clarity.
06:51 Insight and expertise are key for success.
10:41 Overcoming fear of success in business.
15:27 Replace anger with fear, neutrality leads forward.
24:51 Technique to align values for abundance mindset.
26:45 Empowering people through sharing and overcoming stories.
29:33 Stress causing a negative impact on others.
About the Guest -
Kelli Risse is a transformational coach who helps individuals align their unconscious and conscious minds to live authentically and with purpose. Through her work, she helps people find clarity, focus, and follow-through, allowing them to silence the inner noise and step into their greatness. Kelli's approach empowers her clients to overcome the barriers holding them back and take their lives to the next level. With her guidance, many have found the freedom and confidence to pursue their dreams and achieve their goals.
How to connect with Kelli:
LinkedIn: https://www.linkedin.com/in/kellirisse/
Website: https://riseupandlivewellness.com/
Podcast: https://www.youtube.com/playlist?list=PLhoAW_0uPMBQj4qx9pJdyUse9aRc9fbsB
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and discussion with guest, Kelly Rissy
(2:15) Unpacking barriers to business growth
(5:23) The importance of mindset in business success
(7:03) The role of expert guidance in business breakthroughs
(10:15) Addressing fear of success and its impact on business
(18:10) Sponsor: Expert In You Workshop
(19:00) The continuous need for mindset growth in business
(23:44) Aligning personal values with business growth
(27:49) The impact of personal transformation on business
(30:02) Stress management and mindset in business
(35:09) Closing remarks and invitation to step up in 2024
(36:24) Invitation to a free automated webinar for high fee clients

5 Common Content Mistakes to Avoid in Growing Your Coaching and Consulting Business Online

In this episode of the Expert In You Podcast, host Ann Carden shares valuable insights on avoidingcontent mistakes in growing your coaching and consulting business online. She emphasizes the importance of creating content that converts into sales and highlights five key mistakes to avoid. From focusing on attracting buyers rather than solely engagers to the significance of consistency and educating your audience about your services, Ann provides actionable strategies to leverage content effectively. She stresses the significance of making offers and showcasing results through social proof to bolster trust and attract the right clients. Listeners are encouraged to reevaluate their content strategies and realign wherever it's needed to grow their online sales.
Key Moments:
[05:54] Creating content solely for engagers.
[06:49] Consistency and dependability are crucial for success.
[08:13] Maximizing sales opportunities online.
[10:27] Make offers to drive business interactions effectively.
[15:21] Content mistakes, limited spaces, and a high-level, small room.
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
(0:00) Introduction and Importance of Marketing, Sales, and Business Visibility
(1:49) Understanding and Implementing a Clear Content Strategy
(3:36) The Buyer's Journey and the Role of Content
(4:05) Five Common Mistakes in Content Creation and How to Avoid Them
(13:00) Sponsor: Ann Carden's Free 2 Day Virtual Event
(14:01) Leveraging Content for Trust Building and Pre-selling
(15:27) Applying for ExpertInYouWorkshop.com
(15:45) Seeking Help in Marketing, Sales, and Content Creation
(16:06) Sponsor: Free Automated Webinar at ExpertInYouAccelerator.com
(16:26) Closing Remarks and Well Wishes

Maximizing Your Business Potential with LinkedIn: Key Strategies for Coaches and Consultants

In this episode of the Expert In You Podcast, host Ann Carden shares valuable insights and strategies for coaches, consultants, and professional service providers looking to maximize their business potential using LinkedIn.
Key takeaways include defining LinkedIn goals, optimizing profiles to attract the right audience, building strategic networks, and developing a powerful content strategy to nurture relationships and attract high-value clients.
Ann emphasizes the need for a customized approach to LinkedIn strategies, pointing out that attention is the new gold, and provides valuable advice on elevating brands and building influence.
This episode offers guidance for leveraging LinkedIn to achieve business success in the coaching and consulting industry.
Key Moments:
05:43 LinkedIn is a top search engine tool.
08:35 Tailored LinkedIn strategy for effective business outreach.
09:44 Optimize your profile to attract more views.
13:11 Target your audience, leverage LinkedIn's capabilities.
16:21 Connect with the right people on LinkedIn.
22:08 LinkedIn strategy: setting goals, optimizing profile, outreach.
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the Expert in You podcast
(1:53) The growth and importance of LinkedIn for business
(7:00) Six steps to optimizing your LinkedIn profile for success
(12:55) Defining your LinkedIn goal and building a targeted network
(15:15) Sponsor: Ann Carden's 2-day virtual event
(17:02) Strategies for successful networking and audience building on LinkedIn
(18:00) Crafting a powerful content strategy on LinkedIn
(20:40) Elevating your brand and influence on LinkedIn
(22:02) Clear messaging for converting LinkedIn connections to clients
(24:44) Recap of LinkedIn strategy and the role of attention in brand building
(25:00) Sponsor: Ann Carden's free automated webinar

Leveraging LinkedIn: Moving Beyond Platforms for Successful Client Acquisition with Chaz Horn

In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Chaz Horn, a consultant and client acquisition expert, to share valuable insights on maximizing the potential of LinkedIn for lead generation and client acquisition.
Chaz emphasizes the importance of not limiting oneself to a single platform like LinkedIn and advocates for connecting with people and transitioning them off the platform into meaningful conversations and email lists.
He also shares key factors that may hinder business growth, offering a 20-minute assessment to pinpoint these issues. Ann Carden emphasizes the significance of paid advertising and brand building, while Chaz delves into reframing mindset shifts in sales communication.
Key Moments:
05:45 Marketing speaks to target audience; sales converts.
06:36 Utilized LinkedIn to strengthen sales outreach effectively.
10:37 Focus on psychographics, not demographics, for success.
13:57 LinkedIn strategy, driving people to actionable goals.
17:57 "I qualify people and eliminate non-buyers."
23:30 Engage, don't hide, for more visibility.
27:26 Align sales and marketing for predictable growth.
29:55 Transformation from despair to faith through action.
32:08 Negative frame ties us to our past.
35:25 Manage emotions to avoid uglier outcomes later.
About the Guest :
Chaz Horn is a consultant and coach in the business world. His focus is on helping b-to-b businesses differentiate themselves in the market. He believes in the importance of being authentic and true to oneself, rather than trying to imitate others. With a background in the business world, Chaz brings expertise and experience to his work, helping his clients avoid burnout and failure. He works with consultants who have been in the business for a longer time and have a depth of knowledge to share with their clients. Chaz's approach sets him apart from other coaches in the market, making him a valuable resource for b-to-b businesses looking to succeed.
How to connect Chaz Horn:
Website : https://www.b2bclientsnow.com/
Linkedin: https://www.linkedin.com/in/chaz-horn
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the podcast and guest, Chaz Horn
(2:43) Discussing industry shifts and the impact of AI and economic downturn
(5:21) The role of sales, marketing, and LinkedIn in client acquisition and lead organization
(11:32) Utilizing online tools and repurposing content for audience reach
(14:29) LinkedIn profile optimization and the power of audio events
(17:05) Lead vetting and qualification process
(20:21) The value of live events, asking questions, and stepping out of comfort zone
(25:32) Introduction and explanation of TABS
(29:37) Shifts in mindset, industry perspectives, and the importance of emotional intelligence in business
(33:57) Dealing with negative emotions, imposter syndrome, and the significance of progress
(37:35) Wrap up, connecting with Chaz Horn, and closing remarks

The Event Blueprint: 6-Steps To Six-Figure Virtual or Live Events with Only A Handful Of People

In this episode of the Expert in You Podcast, host Ann Carden shares her expertise on running profitable coaching and consulting events.
Ann breaks down the "Event Blueprint" into six essential steps, offering valuable insights and strategies aimed at helping coaches, consultants, and professional service providers succeed in their businesses.
From curating the right audience to delivering impactful value and moving attendees towards making high-end purchases, Ann provides a comprehensive guide for those looking to scale their business and attract high-paying clients. With her proven strategies, Ann empowers listeners to elevate their events and achieve lucrative outcomes.
Key Moments:
03:24 Curate events for targeted audience and sales.
07:37 Calculate sales needed to reach desired earnings.
11:42 Events are curated to keep energy high.
13:37 Serve, give, build trust, and credibility. Virtual events.
19:09 Real-time feedback helps improve events, boost profits.
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the podcast and the episode's focus
(0:25) Marketing and sales strategies for consultants and coaches
(0:59) High-paying client acquisition strategies
(1:45) Planning for future business growth
(2:39) Running successful events and business growth strategies
(5:00) Six steps to successful event planning
(15:09) Serving and helping your audience
(16:08) Filling your events organically and the power of referrals
(18:03) The advantage of personal events over webinars
(20:03) Wrapping up and promoting a free training on expertnu.us
(20:50) Closing remarks and invitation to next episode

Building a Lucrative Speaking Business: Insights from Trish Carr, Speaker Trainer Extraordinaire

In this episode of the Expert In You Podcast, host Ann Carden is joined by guest Trish Carr, a renowned speaker trainer and founder of Women's Prosperity Network. Trish shares her expertise in building a successful speaking business and highlights the importance of having a clear speaking strategy.
She emphasizes the need to keep the audience focused, engage and entertain them, and be true to oneself as a speaker.
She also provides valuable tips on how to connect with the audience and effectively sell through speaking.
Overall, this episode offers valuable insights and practical advice for anyone interested in building a lucrative speaking business.
Key Moments :
03:45 Sisters share rare, amazing bond at Women's Prosperity Network.
05:39 "Remembering my first time at a call center."
09:28 Take your talents and monetize them.
11:03 Brilliant, down-to-earth man values communication skills.
15:44 Package needed work, new program sold gold package.
18:49 Sprinter surprises with impressive 3.5 mile run.
20:52 Overcoming self-doubt to connect with audiences.
About the Guest:
Trish is on a mission to show business owners and entrepreneurs how to create messaging magic without being ‘salesy.’ Best-selling author, international speaker, acclaimed sales expert Trish combines proven communication strategies with behavioral science resulting in a formula that gets past pitfalls associated with selling. Co-founder of Women’s Prosperity Network, a global community of impact-driven entrepreneurs.
How to connect Trish Carr:
Website: https://womensprosperitynetwork.com/
LinkedIn: https://www.linkedin.com/in/trishcarr/
Resources Mentioned:
Get The Speaker's PROFITIZER here - https://speakingforfunandprofit.com/
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Guest Introduction: Trish Carr
(2:43) The Importance of Speaking Opportunities and Women's Prosperity Network
(6:38) Transition from Employee to Entrepreneur and Overcoming Speaking Fear
(10:52) Role of Speaking Skills in Business Growth, Warren Buffet's Quote
(14:31) Trish's 3 Keys to Successful Speaking: Part 1 - Keeping the Audience Focused
(17:04) Trish's 3 Keys to Successful Speaking: Part 2 - Engage and Entertain
(20:33) Trish's 3 Keys to Successful Speaking: Part 3 - Be Authentically You
(23:07) Powerful Speaker Tip to Sell and Understanding Audience Needs
(26:00) Final Thoughts and Advice from Trish
(27:00) Episode Wrap-up and Closing Remarks by Ann

Unlock the Secrets to Marketing & Sales Success for Coaches and Consultants

In this episode of the Expert In You Podcast, host Ann Carden discusses the essential marketing and sales components for success in the coaching and consulting industry. As a seasoned business growth strategist and coach, she dives into the importance of having a strong marketing strategy and how it impacts generating leads, attracting high-quality clients, and closing sales.
Ann highlights three key areas for common breakdowns in the business: lead generation, lead quality, and closing sales. She emphasizes the need to balance active revenue generation and long-term brand-building efforts. She stresses the significance of consistently creating valuable content, establishing oneself as an expert, and nurturing relationships with potential clients.
Key Moments :
03:36 Merge marketing and sales to filter leads.
05:54 Get help with sales process and marketing.
07:55 Building a powerful brand for future success.
12:49 Fast decisions and marketing skills guarantee success.
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Overview of Podcast
(1:35) The Evolving Landscape of Marketing
(2:33) Identifying and Resolving Marketing Issues
(3:56) Integrating Marketing and Sales for Better Leads
(6:22) The Dual Aspect of Marketing: Immediate Revenue and Brand Building
(9:21) The Role and Impact of Paid Advertising
(10:26) Identifying Breakdowns in Business Growth
(11:05) Scaling Your Business with a 1-to-Many Model
(12:34) Understanding Buying Behaviors for Better Customer Attraction
(14:23) Invitation to Free Training on Business Scaling and Client Acquisition
(15:05) Preview of Next Week's Episode