Expert In You

Escaping the 9 to 5: Kiri Mohan’s Guide to a Successful Freelance Transition

In this episode, Ann Carden converses with Kiri Mohan about her journey from corporate to freelancing. They discuss the drawbacks of hourly charges, the importance of calculating freelance rates, and the power of tiered pricing. A case study of a high earning freelancer is analyzed. They also delve into the mindset shift needed from employee to entrepreneur, strategies for customer acquisition, and Kiri's coaching sessions.
Kiri Mohan helps women who have a background in the corporate world find freedom and fulfillment by becoming an online freelancer. Her Corporate2Contract course and coaching guides women starting or growing their freelance business to set them up for success, get payment equal to what they were earning in their corporate job, and learn how to stand out in the online world. Kiri believes that there is a way to have a career, a flexible schedule and get paid what you deserve.
When not working on her courses or leading women, she is podcasting (Her Balanced Hustle Podcast & Star Wars Meanderings and Ramblings) drinking tea and reading books.
How to connect Kiri Mohan :
Email: hello@corporate2contract.com
Website: https://www.corporate2contract.com/
LinkedIn : https://www.linkedin.com/in/kirimohan/
(0:00) Introduction to the episode and guest, Kiri Mohan
(3:14) Kiri's journey into freelancing and her transition from corporate
(7:42) Discussion on the drawbacks of hourly charges and strategies for better income
(13:19) The importance and calculation of freelance rates
(16:11) Creating tiered pricing packages and the power of giving away information for free
(20:58) Case study discussion: High earning freelancer
(24:21) Mindset shift: From employee to entrepreneur
(27:00) Understanding Kiri's coaching sessions and her ideal clients
(30:00) Strategies for customer acquisition and more on Kiri's coaching sessions
(32:03) How to reach out to Kiri for coaching services and conclusion
(33:24) Introduction to the Expert In You podcast by Ann Carden

Create Freedom and Balance in Your Business with Katrina Cobb

In the latest episode, Katrina Cobb, Operations Queen and
Business mentor, joins Ann Carden. The discussion revolves around the importance of business processes in coaching, the art of building a business using unique skills, and the vast world of business opportunities. The conversation also covers valuable insights on hiring strategies for business operations and emphasizes the significance of task documentation for effective scaling. The episode concludes with tips on identifying the right hire for your business.
About Katrina:
Katrina Cobb helps online service providers and visionary coaches create freedom and balance in their business through systems, strategy, & structure. With a masters degree in architecture and sustainable design, Katrina has been applying her ‘architect brain’ to the problem of building and scaling small businesses for more than 14 years, working behind the scenes in everything from brick and mortar businesses to thriving online empires.
She applied her design philosophy to her own lifestyle, becoming a digital nomad and location independent coach and consultant, and loves leveraging her gifts for building sustainable and scalable businesses by stepping in as the co-coach or operations leader and right-hand woman to create more space and ease for them to focus on their genius and impact.
Her latest venture is to pursue painting and her creative expression, including some recent gallery shows and an upcoming expo in Europe. You can follow her artistic journey on Instagram at @katrinacobb.gallery. She can otherwise be found enjoying life in a small historic city in Mexico, sipping coffee at cafes or taking photos of the beautiful doorways on her travels.
Connect with Katrina:
Free resource: https://katrinacobb.com/5-questions-to-hire-your-next-obm/
Website: https://katrinacobb.com/
LinkedIn: https://www.linkedin.com/in/katrinacobb/
(0:00) Introduction and welcome to Expert In You
(1:04) Guest Introduction: Katrina Cobb, Business Architect and Coach
(2:23) The Role and Challenges of Business Processes in Coaching
(4:22) Building a Business Around Unique Skills: Katrina's Story
(6:15) Exploring the Abundance of Business Opportunities
(10:34) Sponsor: Promotional Message
(11:06) When and How to Hire for Business Operations
(14:02) Importance of Documenting and Systematizing Tasks for Scaling
(17:26) Understanding the Right Hire for Your Business
(20:13) Closing Remarks and Invitation to a Free Automated Webinar

The Power of Storytelling in Marketing: Insights from Andrea Walker-Leidy

In this episode, Ann Carden talks to Andrea Walker-Leidy about her journey in establishing Walker Publicity and the importance of storytelling in marketing. They delve into thought leadership, building a cohesive marketing strategy, and the role of a business's online presence. They also discuss Andrea's ebook on authentic branding and Walker Publicity's growth resources.
About the Guest:
Andrea Walker-Leidy is the founder of Walker Publicity, a dynamic marketing and communication expert dedicated to empowering individuals, small businesses, and nonprofits to connect with their audiences through innovative storytelling strategies. Believing that authenticity lies at the heart of all effective communication, Andrea places emphasis on building genuine connections. She helps her clients unveil their own story in a manner that aligns with their values and aspirations, leading to authentic relationships with audiences across any platform. This is not merely about telling a story, but rather, sharing a part of who you are with the world, fostering a deeper understanding and appreciation for your brand. Andrea is deeply passionate about supporting nonprofit work and utilizes her extensive network and expertise to connect their stories with media outlets. With over a decade of experience, Andrea has built valuable relationships, both locally and globally, contributing to the growth and success of her clients and her own business.
For more information, visit Walker Publicity.
Free resource by Andrea: Download the free ebook Authentic Marketing here - https://walkerpublicity.com/ebooks/
(0:00) Introduction to Andrea Walker-Leidy and the importance of storytelling in marketing
(2:00) Andrea's backstory and the establishment of Walker Publicity
(7:33) The concept of thought leadership and its significance
(14:17) The challenges and importance of developing a cohesive marketing strategy
(17:14) The role of storytelling in marketing
(18:47) Sponsor: Ann Carden's free 2-day virtual event
(23:00) The importance of documenting and sharing your business activities
(26:24) Andrea's ebook on authentic branding and its insights
(28:38) Sponsor: Andrea's social media management services
(29:20) The impact of a business's online presence on its credibility
(34:07) Walker Publicity's consultation services and resources for business growth
(35:10) Conclusion: Subscribe, share and engage with the Expert In You Podcast
(35:20) Free Automated Webinar by Ann Carden

Building Your Influence System: Expert Positioning and Rinse-and-Repeat Marketing

In this episode, host Ann Carden digs deep into the critical marketing and sales elements for coaches and consultants. She emphasizes the importance of building a strong influence system to showcase expertise and credibility, while also highlighting the need for a revenue-generating marketing system to attract and convert potential clients. Ann also stresses the significance of a streamlined sales process to effectively close deals, offering valuable insights and practical tips for aspiring experts in the industry. Tune in to discover how to enhance your marketing and sales strategies, and take your business to the next level.
About the Host
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://annlcarden.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(1:40) Your influence system is crucial for positioning and building credibility in the market.
(5:01) Building your influence system involves optimizing your social media profiles, showcasing expertise, and garnering testimonials and case studies.
(6:05) A strong influence system leads to increased opportunities, referrals, and more positive responses for speaking engagements and interviews.
(7:35) Your marketing system is essential for generating leads and converting them into clients.
(8:50) Implementing a systematic approach to reaching out to potential clients and closing sales can significantly impact business growth.

Scaling Your Business: Expert Strategies for Building Influence and Attracting Premium Clients

In this episode of the Expert In You Podcast, host Ann Carden discusses the strategies for growing a business and leveraging marketing to attract premium clients. She emphasizes the importance of creating visibility, credibility, and an effective marketing system to influence potential buyers and close high-quality sales.
Ann also shares a quiz to help listeners identify any gaps in their marketing approach. Additionally, she gives a sneak peek into her new venture, the Expert in You Magazine, as a platform for showcasing her clients and further enhancing their expert positioning.
Tune in for valuable insights on optimizing your marketing and sales approach to scale your business and attract premium clients.
Key Moments:
03:10 Marketing should draw clients pre-sold, impactful.
07:08 Effortless sales come with an effective marketing system.
10:10 Book a call for business acceleration now.
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the podcast
(0:59) Growing Your Business Through Strategic Marketing
(2:11) Announcements and Upcoming Events
(2:30) Key Topic Areas: Attention, Attraction, Acquisition, Acceleration
(5:27) Building Visibility and Credibility
(7:28) Qualifying Prospects for Effective Marketing
(10:33) Automation of Marketing Systems for Business Growth
(12:00) Introduction to the Upcoming Expert In You Magazine
(13:43) Closing Remarks and Invitation to Free Webinar

Achieving Real Success: Health, Wealth, and Love with Alan Lazaros

In this episode, Ann Carden engages with Alan, founder of Next Level University, on the true essence of success. Discover the significance of striking a delicate balance between health, wealth, and love, and learn the practical steps to build a sustainable business, either brick and mortar or online.
Alan debunks common myths about income and net worth and shares his unique perspective on personal fulfillment. From discussions about the impact of automation to the powerful teachings of personal development gurus, this episode is packed with invaluable lessons. If you aim to make a difference while achieving personal success, tune in to this transformative episode and subscribe to the Expert In You Podcast for more expert strategies and insights.
About Alan Lazaros:
Born into a family that knew both prosperity and hardship, Alan Lazaros experienced life's unpredictable swings from an early age. Raised in the Massachusetts area, he enjoyed an upper-middle-class life until the age of 14, when his stepfather, who had been a consistent figure since Alan was 3, departed from the family. This sudden exit marked a drastic shift in the family's financial situation—his stepfather had thrived financially in the 90s and early 2000s, but upon leaving, he took with him the comfort and security of a steady income.
With his sister moving out around the same time, Alan found himself in a stripped-down family unit, consisting of just his mother and himself. The shift was stark: he went from a life of relative comfort to one where qualifying for free lunch at school became a testament to their diminished resources. Those formative years of struggle and resilience would later sculpt Alan into a person with a deep understanding of life's volatility and the value of perseverance.
How to connect with Alan Lazaros:
Linkedin : https://www.linkedin.com/in/alanlazarosllc
Website : https://www.nextleveluniverse.com/
About the Host
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Overview of the Podcast
(3:58) Paid off $84K college debt in a year
(7:51) Young person's personal growth journey and impact
(10:23) 35 but look 15, growing despite obstacles
(15:43) Imagine improvement and growth, achieve amazing results
(18:54) Access to information, fast pace creates challenges
(19:46) Keeping up with The Rock; self-worth challenge
(23:18) Misunderstanding revenue can lead to financial troubles
(32:16) Career adaptability is crucial in evolving industries
(34:33) Mid-twenties 1% earner, wealthy but unfulfilled
(38:06) Appreciation for your impactful work and conversation

Unlocking Business Growth: Moving Beyond 6 Figures with Premium Clients and Higher Fees

In this episode, business growth consultant and coach, Ann Carden, shares valuable insights on how to escape the low 6 figure trap in your coaching or consulting business.
Ann delves into the strategies and mindset shifts needed to move into a CEO role, reach the milestone of $1,000,000, and scale your business for greater freedom and growth. She discusses the importance of thinking bigger, attracting better clients, implementing effective marketing & sales processes, and leveraging automation and team-building to propel your business to new heights.
Tune in to discover how to cultivate a thriving, high-end business and break free from the limitations of the low 6-figure range.
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Topic Overview: Escaping the Low Six-Figure Trap
(6:51) Enhance brand, attract premium clients, refine sales process
(11:08) Selling high-end services through client collaboration
(13:33) Scaling business requires aligned products and services
(16:29) Leverage expertise, scale, and invite feedback

Scaling to 7 Figures: Simplifying Your Business for Entrepreneurial Success

In this episode, host Ann Carden explores the path to scaling your business to 7 figures and beyond while still loving your work and life.
She outlines four key steps for achieving this, emphasizing the importance of a revenue model focused on working with high-caliber clients, elevating your positioning in the market, refining your sales process, and building a strong team to support your growth.
Drawing from her own experiences of building and selling multiple businesses, Ann offers valuable insights on navigating the transition to higher levels of success.
Tune in to gain practical strategies for making big moves in 2024 and beyond.
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to "Expert in You" Podcast
(5:05) Capture maximum value, stand out, simplify business
(8:11) Level up marketing, sales, team for success
(13:27) Restructure sales, rev up revenue, increase visibility

Boosting Business Profits: Strategies and Visionary Growth Plans with Colin Sanburg

In this episode, host Ann Carden sits down with Colin Sanburg, the founder of FinElevate, a company dedicated to helping businesses enhance their financial strategies and maximize profitability.
Colin shares insights into his hands-on approach to solving financial challenges and emphasizes the value of ongoing guidance and support for businesses. From success stories to actionable advice, this episode delves into realistic planning, the importance of human connection, and the mindset needed for business growth.
If you're looking to elevate your finances and gain valuable business strategies, this episode is a must-listen. Stay tuned for an engaging conversation packed with expert advice and actionable tips!
About the Guest:
Colin Sanburg is a multi-business owner and Founder of FinElevate. This MBA-led strategic accounting firm helps business owners use their numbers to make money rather than simply better categorizing their expenses. As CEO and owner of manufacturing, distribution, and service businesses, he developed a passion for demystifying small business finance and supporting fellow entrepreneurs in achieving their dreams.
How to connect Colin:
Website : http://www.finelevate.com
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction and Purpose of Expert In You Podcast
(6:29) Team size, client base growing; focus on profits
(9:50) Innovative business strategies improve profitability and growth
(15:38) Prioritize business on video production for success
(18:20) CPAs lack insight to dissect business strategies
(25:45) Framework for organizing work and planning
(27:08) Overcoming obstacles in business, need for execution
(31:07) Focus on success-minded clients, not pain-selling

Overcoming Resistance: Achieving Big Business Breakthroughs

In this episode, Ann Carden goes deep into the topic of resistance in business. With a focus on empowering coaches, consultants, and professionals to achieve greater impact and income, she discusses how entrepreneurs often misunderstand resistance as a sign of being on the wrong track.
She emphasizes the importance of understanding that resistance is a natural part of the process when striving to achieve significant business growth. Ann provides insights on setting big goals, overcoming resistance, and the importance of embracing challenges to achieve breakthroughs.
Tune in to gain valuable strategies for navigating resistance and achieving your business aspirations.
Key Moments:
05:41 Alignment isn't always easy in big endeavors.
09:04 Detailed game plan for achieving financial goals.
10:03 Plan, execute, and overcome resistance in events.
14:39 Get help from a coach for success.
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the "Expert In You" podcast
(1:00) The concept and role of resistance in business growth
(4:36) The importance of momentum and alignment in business success
(7:13) The significance of goal setting and execution in business development
(11:33) Embracing resistance for breakthroughs and rewards in business
(13:25) Reflection on past resistance and setting big goals for the future
(14:26) Overcoming resistance and the value of coaching with Ann Carden
(15:33) Engaging with the audience and asking for feedback
(15:50) Sponsor: Introduction to the Expert in You Accelerator program
(16:21) Final message and encouragement from Speaker 2