Expert In You

Monetizing Expertise and Gaining High Fee Clients with Theresa Rose

In this episode, Ann Carden chats with Theresa Rose about her professional journey, the importance of personal branding, and how to identify one's unique brilliance. They delve into Theresa's process, discuss the concept of a 'Monetization Plan', and compare one-on-one and group settings in personal branding. The episode concludes with useful resources and strategies for gaining high fee clients.
Theresa Rose is a Brand and Business Crystallizer, Strategic Co-Creator, 2x TEDx Speaker, and Certified Speaking Professional who works with experts and their businesses to create one-of-a-kind visual brands they can draw on a cocktail napkin. Using her Crystallization Process, Theresa helps thought leaders, entrepreneurs, and executives readying for transition to Clarify, Amplify, and Monetize their Brilliance.
Marketing & Sales Specialties - by employing a deep sense of customer empathy to get crystal clear on a brand's REAL value, Theresa uses design thinking to co-create compelling visual brands with her clients that ultimately streamlines and unifies all business platforms, especially in marketing and sales.
Contact Theresa:
TheresaRose.com
Theresa@TheresaRose.com
(0:00) Introduction to Expert In You Podcast
(1:24) Guest introduction: Theresa Rose's journey into her current profession
(3:02) Importance of self-clarity and personal branding in business
(7:21) Process of identifying and amplifying one's brilliance
(13:21) Monetizing your expertise in business
(15:15) Deep dive into Theresa's step-by-step process
(18:14) Explanation of the 'Monetization Plan'
(22:37) Working one-on-one vs. group settings in personal branding
(27:04) Theresa's free resource for listeners and invitation to Ann's free automated webinar
(28:10) Strategies for gaining high fee clients

Overcoming Fear and Resistance and Making Bold Moves to Make Big Leaps in Your Business

In this episode, Ann Carden discusses strategies for overcoming fear and resistance in business, the importance of a growth mindset, and her journey to becoming a business coach. She emphasizes the role of bold investments for success and shares experiences of expanding businesses in a recession. She also addresses imposter syndrome and the rewards of facing fear and resistance head-on. The episode wraps up with advice on making daily bold moves for achieving big goals.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann’s free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @ acarden.com
(0:00) Introduction to the podcast and its purpose
(1:39) Mindset and its role in business success
(2:19) Strategies for overcoming resistance and fear in business
(4:08) Importance of investment in business growth
(5:45) Ann's personal story: Bold moves during the 2008 recession
(8:00) Sponsor: Invitation to Ann's free 2-day virtual event
(9:26) Overcoming imposter syndrome and stepping up your game
(11:33) Analogy: Fear, resistance and muscle building
(13:08) Closing: Invitation to a free automated webinar

AI Tools, Content Creation and the CEO’s Role in Marketing with Emanuel Rose

In this episode, Ann Carden chats with Emanuel Rose about his agency's services, the role of AI in the marketplace, and the future of marketing trends. They discuss the balance between AI and human guidance, the CEO as an influencer, and the importance of content creation.
(0:00) Introduction to the Expert In You podcast and Guest Emanuel Rose
(5:37) Services offered by Emanuel's agency and its structure
(8:15) Role and impact of AI tools in the current marketplace
(14:18) Balance between AI advancements and human guidance in business
(15:41) Future trends in the marketplace and pitfalls of interruption marketing
(18:30) Future plans for Emanuel Rose's agency and importance of content creation
(21:12) Fundamentals of marketing and role of the CEO as an influencer
(23:04) How to reach Emanuel Rose and wrap-up
(24:07) Sponsor: Automated Webinar

Get Unstuck and Grow Your Revenue to Seven Figures

In this episode, Ann Carden discusses overcoming business growth barriers, pricing strategies, and the importance of scalability for success. She delves into the CEO mindset for business expansion, the benefits of a one-to-many business offer, and how to leverage time with scalable models. She also highlights the pitfalls of a one-man business, and invites listeners to a strategy call and a free virtual event.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann's free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @ acarden.com
(0:00) Introduction: Importance of Building a Business Around Your Life
(0:30) Show's Purpose: Understanding Expert In You
(1:29) Common Challenges: Problems Faced By Consultants and Coaches
(1:50) Business Evaluation: Importance of Pricing and Packaging
(2:48) Business Upgrade: Benefits of Shifting to a Premium Model
(4:44) Sponsor: Promotional Event Announcement
(5:35) Scalability: Importance and Achieving Methods
(7:38) Profitability: Power of Restructuring Your Business Model
(7:59) Business Support: Avoiding the "One-Man Show" Trap
(8:45) Offer: Invitation to Book a $1,000,000 Accelerator Strategy Call
(9:16) Conclusion: Closing Remarks and Invitation to a Free Webinar

Partnerships for Business Scaling with Michael Rager

In this episode, Ann Carden and guest Michael Rager discuss the concept and inception of "Whiteboards and Whiskey", its potential in specific industries, and the franchising process. They highlight the importance of partnerships for business scaling and strategies to outshine competitors in the franchise market. Michael also shares a client success story and details on connecting with him.
Michael Rager is a Business Growth Guide and executive coach who created the program Teach Your Business to Fish. With a passion for both fishing and building successful businesses, Michael combined the two to create a unique approach to business growth.
His business journey, a mix of success and invaluable lessons from failures, has been shaped by overcoming challenges and pushing forward after failure.
With a strong background in the oil and gas industry, he sees both white and blue-collar aspects of a business. Pioneering the environmental inspection industry, he thrived and was part of a team that sold a company in that niche.
Connect with Michael:
https://teachyourbusinesstofish.com/
https://www.linkedin.com/in/mirager/
(0:00) Introduction and guest presentation, Michael Ranger
(4:24) Inception and concept of "Whiteboards and Whiskey"
(6:23) Introduction to the Accountable Boardroom concept and decision to franchise
(10:59) Success story of a client and potential of tailoring "Whiteboards and Whiskey" to specific industries
(13:40) Introduction to the speaker's business model and steps involved in franchising
(16:16) Sponsor: Ann Carden's promotion
(20:01) Importance of partnerships for business scaling and marketing strategies
(24:18) Competition within franchise companies and leveraging past experiences
(26:38) Learning more about "Whiteboards and Whiskey" and how to connect with Michael
(28:45) Reflections on innovative strategies and closing remarks
(29:35) Introduction to Expert In You Accelerator webinar and farewell

Get High Caliber Consulting, Coaching and Professional Clients Like Clockwork

In this episode, Ann Carden delves into pre-selling services and three impactful marketing systems. She discusses building influence through credibility and visibility, and introduces the second marketing system: active revenue. Ann also introduces the scale system, discusses business models for scaling and passive revenue, and shares testimonials from the Expert In You Retreat.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann's free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @ acarden.com
(0:00) Introduction and Pre-selling Services
(2:08) Three High Impact Marketing Systems
(3:30) Building Your Influence: Credibility and Visibility
(7:27) Active Revenue: The Second Marketing System
(9:02) Recap: Influence and Marketing Systems
(10:20) Introducing the Scale System
(12:16) More on Expert In You Retreat and Scaling Up
(13:34) Business Models for Scaling and Passive Revenue
(14:43) Sponsor: Personal Business Consultation
(15:05) Expert In You Retreat: Testimonials and Value
(16:08) Closing Remarks and Farewell from Ann Carden

Logic and intuition in entrepreneurship with Justin Foster

In this episode, Ann Carden and Justin Foster delve into the significance of mental health in business, aligning passion with business, and personal transformations. They discuss balancing logic and intuition in entrepreneurship, authentic leadership, and shifting from machine to ecosystem thinking. They also explore strategies for older entrepreneurs to establish and scale their businesses.
Justin Foster is the co-founder of Massive Change, an advisory firm dedicated to supporting business leaders who are called to use their status and brand to take on systemic change. In addition, Justin serves as a fractional CMO and a CMO coach. Along a journey that began on a cattle ranch in eastern Oregon to now living in Austin, TX, Justin has spent two decades providing unconventional and often heretical strategic coaching to leaders in every sector and industry. He is also a vocal advocate for neurodiversity, conscious masculinity, and mental health.
LinkedIn: https://www.linkedin.com/in/fosterjustin/
Website: https://www.massivechange.co/who-we-are
(0:00) Introduction and Background of Justin Foster
(4:19) Discussing Mental Health in Business
(7:32) Power of Aligning Passion, Gifts, and Strengths in Business
(10:20) Personal and Business Transformations
(14:45) Sponsor Message
(15:50) Balancing Logical Thinking and Intuition in Entrepreneurship
(20:25) The Importance of Authentic Leadership
(23:27) Shift from Machine Thinking to Ecosystem Thinking
(28:05) Establishing Brand and Business for Older Entrepreneurs
(31:55) Strategies for Marketing and Scaling Your Business
(34:30) Preview of Upcoming Interview with Industry Expert
(35:00) Sponsor: Appreciation Message

Powerful Content Strategy to Build Your Authority and Influence More Buyers!

In this episode, Ann Carden delves into the importance of content in establishing credibility. She discusses the types of content to create, considering audience attention span, and shares five key considerations for creating powerful, influential content. The episode also explores understanding audience preferences, using social proof, analyzing content metrics, and the significance of omnipresence and repurposing content. Lastly, Ann talks about fixing content issues to grow businesses and crafting a solid content strategy.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann's free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @ acarden.com
(0:00) Introduction and Importance of Content in Establishing Credibility
(1:52) Discussion on the Type of Content to Create Considering Attention Span
(3:20) Five Things to Consider for Powerful Content that Influences Buyers
(7:43) Sponsor: Invitation to Ann's free 2-day Virtual Event
(8:33) Understanding Your Audience and the Type of Content They Consume
(11:35) Using Social Proof in Your Content to Build Credibility
(14:05) Understanding Your Content Analytics and Adapting Your Strategy
(15:13) Importance of Omnipresence and Repurposing Content
(16:16) Fixing Content Problems to Grow Your Business
(17:20) How to Build a Solid Content Strategy that Brings Business
(17:56) Closing Remarks, Introduction to the Expert In You Podcast and Call to Action for Subscription

Make Bold Things Happen with Steven Rosenberg

In this episode, Ann Carden is joined by Steve Rosenberg, who shares his unique networking approach and career transition. They delve into key lessons from Steve's book "Make Bold Things Happen" and discuss strategies for overcoming fear. They also touch on the pandemic's impact on businesses, redefine personal success, and explore the concept of quitting. Towards the end, Steve shares how to live your best life and the power of recognition.
Steve Rosenberg is an experienced executive and innovator leader known for his expertise as a Chief Operating Officer and his exceptional networking skills. As the Principal at the GSD Group, he provides fractional CEO and COO services, project management, and philanthropic advisory support. Steve is also the author of the inspiring book "MAKE BOLD THINGS HAPPEN," sharing valuable insights on networking and career advancement.
Currently, he serves as the Interim CEO for Golden Slipper Camp, Club, and Charities, while also working with various NGOs in Israel and the United States, focusing on philanthropic advisory and strategic planning. Steve runs a successful mentorship program for private small and mid-sized firms, helping them unlock the potential of their newest employees.
Previously, he held key leadership roles, including Chief Operating Officer and Interim CEO of the Jewish Federation of Greater Philadelphia, where he led operational efforts during the challenging COVID-19 pandemic. Steve's experience extends to the National Constitution Center, where he served as Vice President of Marketing and Communications. He also founded a sports and entertainment company called Myriad Associates, working with renowned organizations such as the NHL and Disney.
Steve holds a sports management degree from the University of Maryland and actively serves on the boards of multiple civic and nonprofit organizations. He is passionate about youth-based initiatives, volunteers his time, and has been an adjunct professor at Temple University. Originally from Pittsburgh, Steve now resides in Center City with his wife, dedicating himself to making a positive impact on the community.
Connect with Steven:
LinkedIn: https://www.linkedin.com/in/rosenbergsteve/
Website: https://theteamgsd.com/
(0:00) Introduction and guest presentation: Steve Rosenberg
(1:30) Steve Rosenberg's career transition and unique networking approach
(5:09) Deep Dive into Steve's book "Make Bold Things Happen" and its key lessons
(9:07) Strategies for overcoming fear and encouraging clients to take action
(13:18) Impact of the pandemic on businesses and office markets
(16:22) Sponsor: Expert In You Workshop
(16:37) Defining personal success and rethinking the concept of quitting
(21:17) How to live your best life and the power of recognition
(26:27) Connecting with Steven Rosenberg and special offers for listeners
(28:06) Ann Carden's closing remarks, gratitude, and invitation for the next episode

4 Powerful Online Marketing Strategies to Attract and Influence High Ticket Clients

In this episode, Ann Carden unpacks effective strategies for establishing online authority, leveraging LinkedIn for high-paying clients, and the power of content in audience attraction. She emphasizes the importance of sharing achievements and experiences and explores the concept of virtual, scalable speaking. The episode concludes with a recap of strategies and an invitation to the Expert In You Retreat.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).
Grab Ann's free Masterclass @ www.expertinaccelerator.com
Learn more at her website @ www.annlcarden.com
Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach
If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @ acarden.com
(0:00) Introduction to the podcast and the episode
(0:37) Call-to-action: Subscription and Welcome message
(1:21) Strategy 1: Expertise and Authority Online
(2:43) Strategy 2: LinkedIn for High-Paying Clients
(3:50) Strategy 3: Power of Content in Attracting Audience
(6:44) Importance of Sharing Achievements and Experiences
(7:30) Sponsor: expertinuworkshop.com
(8:20) Strategy 4: Virtual and Scalable Speaking
(10:16) Recap of Strategies
(12:15) Expert In You Retreat Invitation
(13:10) Closing Remarks and Promotion of Free Webinar