Writing A Highly-Impactful Book for Your Business with Nancy Erickson

In this episode, Nancy Erickson, the owner of two book-related businesses and an award-winning nonfiction publishing house, reveals the key principles behind writing a book that positions you as an expert in your field. By following her guidance, you'll not only increase your credibility but also attract a loyal following. Learn how to create a polished and impactful book that can be repurposed into multiple revenue-generating products. Tune in!

Snapshot of the Key Points from the Episode:

02:56 How Nancy helps entrepreneurs write books and repurpose them into revenue-producing products. 05:41 Three things that your book should do for you and your business. 11:42 The process of writing and expanding your book into other revenue streams. 17:31 Nancy's perspective on using AI to write your book. Nancy also talks about why it is important to have professionalism in writing your book. 21:59 Nancy's advice to anyone who wants to write a book to build their business. 25:44 How investing in strategies you can continue building on into something greater.

About Nancy Erickson -

Nancy Erickson, The Book Professor, coaches professionals to become authors of high-impact nonfiction books that will establish them as experts in their fields, increase their credibility, and help attract a following. She created a step-by-step method that takes you from your initial idea to mapping and writing your book to a professionally published nonfiction book. All you need is an idea to get started.

Nancy Erickson is the owner of two book-related businesses, The Book Professor® and Stonebrook Publishing, an award-winning nonfiction publishing house. In 2022, she was named a Top 10 Book Coach in the US by The Coach Federation.

How to connect with Nancy Erickson:

Website: nancy@thebookprofessor.com

LinkedIn: https://www.linkedin.com/in/nancylerickson/

About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.

After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)

After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.

She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.

Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

(0:00) Introduction and guest Nancy Erickson (2:08) Nancy's unique approach to book writing and business (7:00) The importance of expanding beyond local markets (11:34) How to expand a book into other revenue streams (14:17) The importance of storytelling and using your book to build your brand (17:02) The role of integrity and authenticity in business (21:08) The importance of working with experts in publishing (24:32) Building a business beyond Facebook and using a book as a roadmap (28:06) The need for structure and partnering with the right people in business (31:09) Closing remarks and importance of publishing a book