Unleashing Your Brand’s Potential: Harnessing the Power of Archetypes in Business with Amanda Guerassio

In this episode of the "Expert In You Podcast," host Ann Carden welcomes brand strategist and designer Amanda Geracio as her guest. Amanda shares her journey into freelancing and becoming an accidental entrepreneur, discussing the freedom that comes with it. The episode focuses on the concept of using archetypes in branding, with Amanda explaining how archetypes are universal themes and characters that can create a powerful connection with consumers. Understanding the driving motivators and fears of different archetypes can help tailor messaging to resonate with the target audience. Amanda emphasizes the importance of brand exploration and strategy.

Key Moments:

07:30 Occasionally subcontract for specific tasks, prefer solo. 09:52 No convincing. Niche: serial entrepreneurs who understand. 12:59 Summarizing design process and brand guidelines for clients. 16:40 Universal archetypes used for brand communication. 18:42 Understanding ideal clients, motivations, and language. 21:45 Archetypes influence business strategies and copywriting process. 24:52 Brand exploration reveals driving motivators and fears.

About the guest :

Amanda Guerassio has always had a creative streak, starting from her childhood days of making her own illustrated books and coloring posters. The introduction of computers in middle school ignited her interest in exploring creativity through technology, which was nurtured by her father and a high school teacher. This passion for the intersection of art and technology led her to pursue a degree in design in college. After graduating, Amanda moved to Austin, Texas, following her boyfriend. While searching for a full-time job, her boyfriend suggested taking on freelance projects for income. This idea of freelancing and venturing out on her own was entirely new to Amanda but piqued her curiosity.

Contact Amanda:

Website : https://www.studioguerassio.com/

Instagram : https://www.instagram.com/studioguerassio/

Linkedin - https://www.linkedin.com/in/amandaguerassio/

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

(0:00) Introduction to the podcast and guest Amanda Guerassio (2:49) Amanda's journey into the world of branding and design (6:16) Identifying ideal clients and structuring a business (10:51) The advantages of niching and positioning as an expert (13:33) The design process and strategic side of branding (16:32) Deep dive into brand archetypes (20:02) Exploring Studio Guerassio's website and brand integration (23:16) Resources for learning about brand archetypes (28:37) How to contact Amanda Guerassio and wrap-up (29:50) Ann Carden's free training invitation and closing remarks