Unleash Your Marketing Potential: Effective Online Presence and Sales with Jan Carroza

In this episode, our host Ann Carden welcomes marketing expert Jan Carroza to discuss the evolving landscape of marketing, the power of personal branding, and leveraging online platforms for business success. Together, they delve into the shift in the publishing industry, the importance of content creation, and the impact of virtual presentations. Jan shares invaluable insights drawn from her 40 years of marketing experience, while Ann provides practical tips for growing your coaching or consulting business. Join us as we explore the intricacies of modern marketing and personal development to help you become an expert in your own right.

Key Moments:

06:33 Utilize multiple channels to increase reach.

09:54 Authors need their own platform for book success.

13:02 Create a transformational email course tied to the book.

17:37 Utilize LinkedIn, network, and build relationships early.

18:48 LinkedIn is essential for better reach.

22:23 Practice improves confidence, but some nerves remain.

30:44 Focus on smaller content for effective marketing.

33:18 Test and measure regularly for greater ROI.

37:23 Maximize your LinkedIn search using connections.

38:31 ChatGPT facilitates advanced information retrieval for research.

42:03 Elevate your business with ultra high-end clients.

About the Guest -

Jan Carroza has spent over 40 years in the marketing space, starting with traditional methods like television advertising, radio, and newspapers before transitioning to online marketing in the early 2000s. Based on her experience, she wrote a book titled Author of “Rockin’ ROI: How to Bootstrap Ecommerce with Performance-Based Marketing.”

She also hosts a podcast and writes a newsletter on topics related to growing business, improving marketing, and maximizing returns. Her focus is on finding ways to improve awareness, credibility, and revenues without spending money, with a recent article on "30 ways to leverage other people's platforms."

How to connect Jan Carroza:

Website: https://dmcenter.com/

LinkedIn: https://www.linkedin.com/in/jancarroza/

Free resources from Jan

https://drive.google.com/drive/folders/1u2bp71SDSMK2nedi28-krJNQBkAkB4p6

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

(0:00) Introduction to Expert In You Podcast (1:21) Jan Carroza's journey from traditional to digital marketing (6:33) Leveraging multiple channels for increased reach (14:10) Building your business foundation for leveraging other platforms (17:15) Leveraging other people's platforms for business growth (21:23) The necessity of learning public speaking, marketing, and sales skills (26:10) Ann Carden's workshop announcement (30:44) Three takeaways for 2024 from Jan Carroza (33:18) Importance of testing new strategies (38:14) Using AI for research and brainstorming (42:11) Closing remarks from Ann Carden (43:09) Post-interview remarks and invitation to a free webinar by Ann Carden