The Power of Your Words: Transform Your Business with a Short, Focused, Nonfiction Book with Mike Capuzzi

In this Expert In You Podcast episode, host Ann Carden welcomes guest Mike Capuzzi. They discuss the power of being your ghostwriter and the benefits of writing a book. Mike encourages clients to consider writing their own books, as no one knows their topic better than themselves. He believes that even non-expert writers can effectively write a book with coaching. Mike emphasizes the importance of focus and specificity in a successful nonfiction book, suggesting that publishing three shorter books may be more effective. He also stresses that writing the book is just the beginning, and promoting and marketing it is crucial.

About the Guest:

Mike Capuzzi developed a deep love for books from a young age thanks to his maternal grandmother who had a vast library in her house. Growing up in Pennsylvania, Mike would often visit his grandmother and was enthralled by the collection of fictional books she possessed. Even as a young elementary school student, he would bring adult-level books to read during quiet reading time. This early passion for reading has stayed with Mike throughout his life, and he continues to indulge in books to this day.

How to connect Mike:

Listener gift link: https://MikeCapuzzi.com/gifts

Read The 100-Page Book online: https://100PageBook.com/flip

Read the The Magic of Shooks: https://bitesizedbooks.com/authors

Web sites: https://MikeCapuzzi.com and https://BiteSizedBooks.com

Podcast: https://TheAuthorFactor.com

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

(0:00) Introduction and welcoming listeners to the episode (1:30) Ann and Mike discussing their professional relationship and journey (5:01) Mike discussing the importance of differentiation in business and the concept of Shooks (10:46) The evolution of business and the importance of updating content (14:25) Discussing industry relevance and adjusting writing style for shorter attention spans (16:51) The reality and requirements of becoming a New York Times bestseller (20:10) Mike's process and formula for creating a book (23:02) The benefits and challenges of writing your own book versus ghostwriting (25:21) How to get Mike's free books and wrapping up the episode (27:56) Ann's closing remarks, invitation to free training, and final sign off