The Benefits of a Personalized Approach in Digital Advertising with Samantha Bedford

In this episode, we feature Samantha, an experienced digital marketer and founder of a boutique digital agency. Samantha shares her views on the difference between small and big agencies and how she has set herself apart in the competitive space of online advertising. Overall, this episode highlights the importance of personalized and targeted marketing campaigns, the importance of experience and expertise in the industry, and the effectiveness of blending AI and human compassion in online advertising strategies. Join us for an insightful conversation on the evolution of digital marketing with a seasoned expert.

Snapshot of the Key Points from the Episode:

03:30: Samantha talks about the benefits of leaving larger agencies and starting a boutique agency that focuses on providing opportunities for companies that can't afford to work with big agencies that require high fees.

08:15: Samantha emphasizes the importance of analyzing the audience, goals, and data for SEO success and having a good testing strategy while being cautious of scams.

14:25: Samantha discusses their extensive experience in the digital marketing industry and emphasizes the importance of experience in managing campaigns for different types of businesses and budgets.

20:30: Samantha talks about the importance of considering the end consumers when choosing advertising platforms and notes that Facebook and Instagram can work well for some clients depending on their goals and audiences.

32:55: Samantha discusses the standard industry time frame for analyzing marketing campaign data and emphasizes the importance of constantly refining campaigns for the 90-day period.

About Samantha Bedford -

Samantha Bedford is an award-winning digital expert who provides SMEs and B2B marketers with sophisticated web analytics and data analysis expertise to coordinate effective, trustworthy marketing and sales actions throughout the B2B customer journey.

Outside the professional sphere, Samantha dedicates herself to empowering the next generation of digital professionals by working with schools at various levels. She served as the Vice President and Marketing Communications Chair at the High-tech Elementary School in Denver for over 8 years, as the President of the Monarch Montessori School PTA in Denver for over 9 years and as a Spirit Committee Chair at the Blessed Sacrament Catholic School in Denver for over 5 years.

How to Connect Samantha Bedford:

Website - http://www.samanthabedford.com/

LinkedIn - https://www.linkedin.com/in/sambedford/

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

(0:00) Introduction to the podcast and guest, Samantha Bedford (2:12) Samantha's professional journey and work experience in different countries (4:48) Differentiating in the crowded digital marketing industry (7:52) Samantha's client-focused approach and decision to stay boutique (12:45) Discussion on gender dynamics in the digital space (15:49) The impact of AI and the importance of personalization in client service (17:30) Specialization in business and marketing campaigns (20:24) Mastering your craft and understanding your end consumer (26:29) Avoiding scams and the importance of a solid testing strategy in advertising (31:07) Monitoring and refining advertising campaigns (33:21) How to get in touch with Samantha Bedford and her offered services (35:14) Importance of paid advertising for scaling a business and closing remarks (36:13) Farewell and invitation to check out free training on expertnu.us