STAND OUT & GROW YOUR BUSINESS ONLINE by Implementing the Right Marketing Strategies

How well do you know your customer's needs? How much people are aware of your brand depends on your marketing strategy. You may provide the best products and services, but none of your customers will know about it unless you are actively marketing your business. In today’s time, where most of your competitors are marketing online and approaching the same audience, it is challenging to create your brand visibility. But by following some basic marketing strategies, you can stand out. In this episode, we discuss the strategies you can implement to increase your brand visibility and brand trust among your customers.

About the Guest -

With over 23 years in marketing and five years owning her current business Abbie Alter built a local audience of over 30,000 Moms in Plano, TX, on Facebook and Instagram and runs a local media platform, “Plano Moms.”

She coaches local business owners on how to do online marketing well in the local space. She is a Plano Chamber and Junior League of Collin County Member and recent graduate of Leadership Plano Class 37.

Social Links of the Guest -

Website - https://planomoms.com/

Facebook Profile https://www.facebook.com/planomoms/

LinkedIn Profile - https://www.linkedin.com/in/abbiealter/

About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.

After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)

After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.

She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.

Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.

Social Links:

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

(0:00) Introduction and background of guest Abby Alter (1:39) Building and expanding a local online media platform (3:10) Understanding and catering to the platform's audience: moms (5:10) Strategies and motivations behind starting the platform (8:24) Standing out in a noisy marketing environment and knowing your audience (11:08) The common marketing mistake of business-centric messages (13:20) Emotional aspect of buying decisions and the power of customer testimonials (16:45) Consistency and repetition in marketing messages (20:44) Planning for the future and marketing during tough times (24:32) Creating business momentum and finding opportunities during adversity (29:39) Sponsor message