Sales Secrets Revealed Strategies for Success and Storytelling Mastery with Don Lazzari

In this episode of Expert In You, Ann Carden hosts Don Lazzari, a seasoned sales expert and author of Sales Secrets Revealed. Don shares insights from his entrepreneurial journey and offers a fresh perspective on how sales strategies have evolved. 💼✨ 🤝 Harness the power of speaking engagements and referrals to grow your business while navigating the challenges of modern sales. 🧠 Understand client motivations and craft refined sales messages that resonate and drive results. 🎯 Master techniques to engage prospects effectively, build trust with storytelling, and shorten sales cycles. 🔥 Fuel your success with enthusiasm. Don explains how to maintain energy and passion, even in challenging sales environments. Whether you’re a solopreneur, consultant, or entrepreneur, this conversation is packed with actionable strategies to help you adapt, thrive, and close more deals. 🚀 🎧 Tune in to Episode 266 now and take your sales skills to the next level!

Don Lazzari is the President of Delivering Value, a sales performance consulting firm dedicated to empowering entrepreneurs and organizations to sell more effectively and build high-performing sales teams that drive sustainable growth. Since 2010, Don has partnered with businesses across industries, including software and technology, advanced analytics, manufacturing, supply chain, logistics, and healthcare.

New Book: Don’s latest book, Entrepreneurs’ Sales Secrets Revealed, is a treasure trove of proven sales strategies and insights. Drawing from 15 years of success stories, the book curates actionable knowledge that entrepreneurs have utilized to grow their companies.

Educational Background: • MBA from the University of Pittsburgh Katz Graduate School of Business • Bachelor of Arts in Writing from the University of Pittsburgh

Don combines his expertise in sales with his passion for helping entrepreneurs achieve scalable growth, making him a sought-after consultant and thought leader in the field.

Learn more about Don Lazzari: 🌐 Website: https://www.deliveringvalue.com/ 🔗 LinkedIn: https://www.linkedin.com/in/don-lazzari/

(0:00) Introduction to Expert In You and Don Lazari (1:44) Don Lazari's journey into sales and entrepreneurship (4:51) Utilization and purpose of "Sales Secrets Revealed" (6:55) Evolution of sales: Speaking engagements and referrals (9:03) Adapting to changes in the sales and marketing landscape (11:38) Tackling modern sales challenges and consensus building (14:24) Embracing virtual business and online operations (17:03) Sales strategies for solopreneurs (18:05) Handling risk perception and client questioning techniques (19:47) Understanding the client's compelling reason to buy (22:24) Refining your sales message and client decision criteria (24:48) Sponsor: Expert In You Magazine (25:33) Maintaining engagement with prospects (27:01) Strategies for shortening the sales cycle (29:37) Leveraging storytelling to build credibility (31:34) The role of enthusiasm in successful sales (34:30) Guidance for new or struggling sales consultants (38:11) Viewing sales as a continuous journey and craft (40:51) Aligning delivery with sales promises (41:01) Promoting Don Lazari's book and services (43:30) Episode conclusion and audience call to action