
Thursday Feb 24, 2022
Part 2 of 5-Step Process to Build a Multiple 6-7 Figure Coaching and Consulting Business
In this episode, I share strategies on how to build & grow your positioning in the market and strengthen your market positioning to attract ultra-high-end clients for your Consulting, Coaching & Professional Service Business
In Part 1, I have shared step #1 in my Expert In You Method, where I have spoken about how to structure your business to hit your goals and make the money you want.
In Part 2, I share step #2 in my Expert In You Method - Marketing strategies to get ultra-high-end clients.
Marketing helps you in attracting the right customers.
An excellent marketing strategy gives your brand the edge
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.
Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
(0:00) Introduction and recap of last week's episode (2:13) Building a strong marketing foundation and understanding positioning (5:57) The importance of identifying ideal clients and tailoring marketing strategies (8:00) Understanding client relationships and the importance of messaging (11:14) Deep dive into the components of a strong message (15:20) Self-promotion and utilizing social media to establish expertise (17:13) Using stages, podcasts, shows, and authorship for expert positioning (21:34) Developing a strategic visibility plan and the role of marketing in business success (26:39) Building a client nurturing ecosystem and effective networking strategies (30:01) Conclusion, invitation to free training, and episode sign-off
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