How to Show Up Like a Pro on Camera with Cheryl Tan

In this episode, you'll hear from Cheryl Tan, who sheds light on why your on-camera presence matters and how it can impact the quality of your content. She also shares some valuable tips to help you look more professional while creating visual content that resonates with your audience. So, if you want to up your video creation game, make sure to tune in! Let’s jump in

Snapshot of the Key Points from the Episode:

03:04 Cheryl’s backstory and what made her stop being a news anchor. Her experiences of transition from corporate to entrepreneurship. 06:52 Why you should care about how you show up on camera. 09:25 We use video to build perfect connections and create awareness. 22:48 The importance of having your video strategy. 27:16 Things you should never do on camera, no matter what. Common mistakes people make on camera and how to avoid them.

About Cheryl Tan -

Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space. A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities. She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl and her husband have three sons and live in Virginia Beach, Virginia.

How to connect with Cheryl Tan:

Website: https://cheryltanmedia.com/

Facebook: https://www.instagram.com/cheryltanmedia/

LinkedIn: https://www.linkedin.com/in/cheryltanmedia/

YouTube: https://www.youtube.com/cheryltan

About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.

After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)

After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.

She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.

Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

(0:00) Introduction to the Expert in You podcast and discussion on marketing strategies (1:30) Guest Introduction: Cheryl Tan's transition from news media to coaching and entrepreneurship (4:35) Highlight on Cheryl Tan's coaching on camera presence and the importance of authenticity (10:21) Discussion on the importance of consistency and passion in creating video content (12:30) Tips and Tricks: Dos and don'ts of showing up on camera (30:59) Deep Dive: The importance of lighting in video content creation (39:33) Motivational Talk: The importance of not giving up before starting (49:01) Teleprompter: Pros and cons of using a teleprompter in video content creation (58:30) Overcoming fear: Tackling fear of video production due to lack of knowledge (1:07:20) Cheryl Tan's Video Boot Camp program and the confidence-building aspect of creating videos (1:12:00) Contact Information: How to get in touch with Cheryl Tan and her online presence