Foundations of Building & Growing Your Coaching & Consulting Business with Dr. Tracy R. Powell

To build a successful business you need to ensure that your foundations are strong and one of the most common reasons why majority of the businesses fail is because they lack a strong foundation. Nowadays, with information available at the fingertips, starting a business has become easy. But to build a sustainable business you need your basics to be right which you cannot just search online and learn. In this episode, Dr. Tracy R. Powell talks about the foundations that have helped her to build a successful business.

Snapshot of the Key Points from the Episode:

• Tracy talks about how she started and scaled-up her business.
• The importance of niching down your services and audience to grow your business.
• A myth about social media that most people believe that is effecting their business.
• Tracy talks about the process of Life Mapping & how it helps.
• The importance of networking for your business growth and the right network for your business.
• Tracy talks about how she leverages her online connections.
• Mistakes people make while setting up their business.
• The need of a website for building & growing your business.
• How having a book will help your business and brand positioning.

About Tracy:

Dr. Tracy R. Powell is a native of South Carolina, receiving her education from the University of South Carolina where she earned her Doctorate of Philosophy, Masters in Social Work and Bachelors in Sociology. Additionally, Dr. Powell is a Certified Executive & Professional Coach, Award-winning Author and International Speaker. Throughout her career, Dr. Powell has held various leadership and executive positions. In these roles, Dr. Powell faced and quickly recovered from racial discrimination, managing fear, balancing work and family and speaking with one voice. It was early in her career that Dr. Powell realized her challenges were dramatically different from her counterparts, although they were serving in the same positions and environments. It was at this point, that Dr. Powell established the Executive Coaching Institute for Minority Women, LLC. The intent of the Institute is not to exclude anyone, yet it is a vehicle to narrow Dr. Powell’s coaching focus. Dr. Powell authored of two books Practical Leadership Lessons Learned from Mickey and her award-winning book is The Journey to Authorship: A Pocket Guide for Writers, published a Leadership Journal, written peer-reviewed publications, several eBooks and has been interviewed by various television, radio and podcast hosts.

How to Connect with Dr. Tracy R. Powell:

Website - http://drtracypowell.com Facebook Profile - https://www.facebook.com/tracy.mackpowell LinkedIn Profile - https://www.linkedin.com/in/drtracypowell

About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success. She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as: “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com Linkedin: http://www.linkedin.com/in/business-consultant-coach

(0:00) Introduction to the podcast and guest, Dr. Tracy R. Powell (2:53) The evolution of coaching and identifying a niche (7:19) Vision for the Institute for Executive Minority Women and inclusiveness in coaching (10:12) Debunking social media myths and the importance of consistency in business (14:17) The concept of life mapping in coaching and its impact on client decisions (21:17) Building a sustainable network and leveraging social media for growth (29:43) Identifying the ideal client and challenges of building a coaching practice (31:36) Building a solid business foundation and the importance of a system (34:05) The necessity of a business website and its role as a storefront (36:14) Writing a book for credibility, its impact, and alignment with business (41:06) Closing remarks and promoting free training at expert in u.us (42:08) End of the episode