Thursday Jun 01, 2023

Elevating Small Businesses: Social Media is the Modern Way With Courtney McCullagh

In this episode, our guest Courtney McCullagh, founder, and owner of a small business that specializes in social media marketing, shares her expertise on elevating small businesses by handling their social media presence. She discusses the changing landscape of media consumption, the importance of staying relevant on social media, the role of traditional media, and how businesses can use social media to promote their services and products. Courtney also shares insights on working with her niche clients, who seek a better life, health, wellness, and a brighter future.

About Courtney McCullagh -

Courtney McCullagh is the founder of Sprinkles Creative, a Dallas-based social media marketing agency, and a lover and advocate of all things Vegan!

She has been in the Dallas area her whole life, while also

traveling the world, showcasing her passions through her Instagram page. Courtney also writes for VegWorld magazine, where she covers vegan news to share how accessible and delicious being vegan can be anywhere.

How to Connect Courtney McCullagh:

Instagrams - https://www.instagram.com/thecolorfulcourtney/

https://www.instagram.com/sprinklescreativeagency/

https://www.instagram.com/vegworldmagazine/

Website: https://sprinkles-creative-llc.square.site/

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

(0:00) Introduction and welcome to Expert In You (1:30) Courtney McCullagh's journey & the foundation of Sprinkles Creative (6:58) Specialization in the restaurant industry and health and wellness sector (11:05) Balancing passion and profit in business (15:06) Services provided for clients and the process of content creation (20:26) Building relationships and brand credibility through social media (25:43) Managing client expectations and expert advice (27:49) Impact and potential of AI in industries and careers (34:02) Favorite social media platforms and the importance of execution (37:47) Invitation to check out training and business scaling (38:19) Farewell message and upcoming podcast information

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