Create & Manage a Positive Online Reputation – From “Google My Business” to Online Reviews

Reviews help to create your brand credibility. Having all the information online has changed the way people purchase; they prefer to check online feedback and ask for recommendations from friends & families before making any buying decisions. For any business, it's essential to have a proper review management process as it plays an important role in your overall marketing strategy. In this episode, we discuss the strategies for managing online reputation and how you can grow your business by creating a positive image of your brand.

About the Guest -

Laurie Hurley is an entrepreneur who started in the digital world back in 2008. Prior to the prevalence of the internet as a marketing tool, Laurie worked in Retail Management and Buying and the Hospitality industry in Executive Management and Guest Relations. Being face to face with customers and guests all day really primed her to focus on Customer Care for essential businesses, franchises, and multi-location businesses like restaurants and hotels.

Through her Review Response services (online reputation management) and a strong focus on Google My Business, Laurie has created a portfolio of companies that rely on her to increase customer retention, loyalty, and revenue! She and her team answer reviews personally and will top over 100K reviews by June of this year.

When not working, Laurie enjoys the Southern California weather, and you can find her hiking in the mountains across the street from her home.

Social Links of the Guest -

Website - https://www.socialmeetsdigital.com

Facebook Profile - https://www.facebook.com/SocialMeetsDigital/

LinkedIn Profile - https://www.linkedin.com/in/lauriehurley/

Offer -

A 30-minute call with Laurie on anything related to Google My Business or Online Reputation Management. Visit her website and click on Contact Us or the calendar that pops up.

About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.

After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)

After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.

She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.

Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.

Social Links:

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

(0:00) Introduction and Guest Introduction: Laurie Hurley (2:00) Laurie's Evolution in Niche and Importance of Online Reputation Management (6:05) Role of Online Reputation Management Platforms in Review Collection and Response (10:44) Tools and Systems for Managing and Responding to Reviews (14:29) Value of Customer Retention and Importance of Responding to Reviews (18:03) Utilizing Google My Business for Enhancing Online Presence (23:28) Optimizing Google My Business: Keywords and Frequent Updates (29:30) Importance of Hiring an Expert for Business Growth (30:06) Laurie's Range of Services and Importance of Online Presence Post-Pandemic (33:08) Role of Customer Reviews in Enhancing Customer Experience and Ann's Closing Remarks