Building a Successful Brand in the Marketplace Today with Gwenne Wilcox

Building a brand that stands out from the crowd in today’s marketplace is not an easy task. With so many options and pieces of information available, it is difficult to grab the attention of your target audience. But with the right strategy, you can make this process easier. Making your brand recognized is the first step to success, but how will you achieve that in today's marketplace? This has been the biggest pain point for most brands. In this episode, Gwenne Wilcox talks about her journey as a business coach and how she has helped over 450 companies build their brand.

Snapshot of the Key Points from the Episode:

• Gwenne shares her background story and talks about how she landed one of her biggest clients by storytelling.
• She talks about her target audience and how she helps them.
• She shares a client success story of how she shifted to a 12% sales conversion rate from a 66% bounce rate through brand positioning.
• The biggest concern with most brands is to sell with high pricing - why they struggle and fail, and how to make the process easy.
• How the branding shifted post-pandemic. Why personal branding dominating the marketplace post-pandemic.
• Why niching down your target audience is becoming more crucial for your business now. What does meaningful connection mean, and how it can help you in brand positioning.
• Gwenne shares her “Rock-Paper-Scissor” analogy on people's behavior - how it has helped her build a successful brand.

About Gwenne Wilcox -

As a Business Mentor and Brand Coach, Gwenne solves immediate business identity and brand strategy challenges for driven CEOs, consultants, and coaches looking to scale to seven figures, soul-heartedly. Using her signature 4-Step EPIC Success Journey framework, she works one-to-one with her clients to elevate their brand positioning and scale. She is also a certified Positive Psychology Coach. An award-winning global branding expert for over 35 years, Gwenne Wilcox has generated millions in revenue for dozens of Fortune 500 brands like American Express, DeBeers Diamonds, Gianni Versace and Harry & David, including launching the brand for luxury shoe designer Stuart Weitzman. Gwenne is deeply passionate about helping ambitious female entrepreneurs align their true essence with their core values to build a meaningful legacy brand, soul-heartedly. Utilizing her Positive Psychology training, she coaches clients how to avoid self-sabotage and burnout to live a balanced and purposeful life of their own making. She has helped hundreds of clients develop and execute effective brand strategies, including evocative brand messaging and compelling visual identities that not only captivate high-paying clients, but also convert into tens of thousands of additional revenue in as little as 10 days. Her Brand Brainery Academy programs are geared toward up-leveling creative entrepreneurs’ and social media managers’ service offerings. Gwenne also leads corporate sponsored training seminars and provides brand consultation for accelerator groups supporting entrepreneurial start-ups. Gwenne offers 1:1, group and immersive one and two-day VIP sessions, as well as done-for-you branding services.

How to Connect with Gwenne Wilcox:

Website - https://www.gwennewilcox.com/ LinkedIn - https://www.linkedin.com/in/gwennewilcox/ Twitter - https://twitter.com/gwennewilcox Instagram - https://www.instagram.com/gwennewilcox/?hl=en Download her VAMP Positioning Framework for FREE: https://www.gwennewilcox.com/vamp-framework Book a Brand Strategy call to explore your options: https://www.gwennewilcox.com/strategy-call

About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com Linkedin: http://www.linkedin.com/in/business-consultant-coach Youtube: https://www.youtube.com/anncarden Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068 Grab Ann's free Masterclass at http://www.expertinyou.us

(0:00) Introduction and welcoming listeners (1:37) Guest introduction: Gwenne Wilcox (2:14) Gwenne's journey from retail to art and design (8:19) Gwenne's branding work for Stuart Weitzman (10:36) Importance of brand storytelling (17:03) Discussion on personal branding and its significance (20:20) Case Study: Salinity Salts & congruency in branding (26:14) Personal branding in the current marketplace and post-pandemic shifts (31:05) Discussion on time as a currency and building connections (35:49) Introduction to "Rock, Paper, Scissors" motivators (44:33) Gwenne's offer to listeners and closing remarks