“Big Corporate Thinking for Small Businesses” Sharing Secrets to Marketing, Building Your Business, and a Rock Star Team

The organic flow of this show will lead you on a journey that covers everything from overcoming a life obstacle to thrive in business, to Covid-19 pivoting, to starting your own home-based business to more. We share massive value and strategies that will work for any business or entrepreneur to think bigger and use the expert strategies to build your business and your brilliant expert team. You will not want to miss one minute of this show because you will miss the gold nuggets we give you from our combined 80 years of business and marketing experience are able to give you.

About the Guest :

Dawn Cassara went into corporate programming, systems analysis and project management for 20 years and has worked for several corporate heavy hitters such as IBM, Caterpillar, Square D, Biomerioux, Rhone Poulenc and was a partner in Silverlake Systems, plus many more large and small organizations. She learned how business works from the inside out. When she had a major life change having an autistic son at almost 40, she soon realized that she was not going to be able to work full time, so she pivoted and made the decision to learn internet technologies. She started my own technology company and did well for many years helping mid-sized companies grow their business with systems and system integration – She even developed a CRM system for her clients, which taught her what SMBs needed. She now runs a local networking organization for women and she has switched her focus to marketing for small to mid-size businesses as a consultant and strategist.

Social Links Of the Guest :

Women Helping Women 2 Network St Louis franchise. There are around 15,000 members nationally and about 400 locally. She provides business training for women entrepreneurs in St. Louis and the surrounding areas. Https://whw2nstl.com - look under events for Success Academy. We're online-only now like so many other networking organizations. https://www.facebook.com/groups/WomenHelpingWomenStLouis/ Personal Facebook: https://https://www.facebook.com/DawnBrownCassara Think Large Consulting Facebook page: https://www.facebook.com/ThinkLargeConsulting/ Partnership with MVP Web Services to offer SEM: https://www.facebook.com/pg/MVPWebServices.TLC LinkedIn: https://www.linkedin.com/in/dcassara/ Think Large Consulting: https://thinklargeconsulting.com/ Where your entire business and processes get analyzed and adjusted to take you to the next level: https://skyrocketbusinessgrowth.com/

About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Here first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to success. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

She has been featured on the affiliates of ABC, NBC, CW and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.

Social Links:

Linkedin: http://www.linkedin.com/in/business-consultant-coach Youtube: https://www.youtube.com/anncarden Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068

(0:00) Introduction and Guest Dawn Cassara (3:14) The Role of Flexibility, Creativity, and Psychology in Business (7:21) Empowering Women in Business and Networking (15:24) The Rise of Home-Based Businesses and Virtual Assistant Platforms (17:56) The Power of Multiple Income Streams and Referrals (23:37) The Efficiency and Shift in Hiring Practices (27:51) Impact of COVID-19 on Small Businesses (30:05) Differences Between Men and Women in Business, and The Value of Time (31:36) Understanding Marketing Venues and Building a Successful Sales Funnel (34:43) The Power of Video Marketing and Role of Consultant (36:48) Closing thoughts and Contact Information