Be Seen, Heard, and Rise Above the Noise with the Right PR Strategies

In this episode, we discuss PR strategies that help businesses build visibility and trust to grow their business.

About the Guest -

Melissa Vela-Williamson, a PR, is an award-winning communicator with over 16 years of general market and multicultural integrated marketing communications experience in agency, corporate and nonprofit settings.

Today, she serves clients as the Chief Communication Architect of her own virtual agency, MVW Communications. Melissa’s a 360° communicator but has special expertise and accreditation in public relations. Through MVW, she works directly as a consultant, assembles expert account teams to develop and implement campaigns, or collaborates with larger agencies needing her PR or specialized experience.

During her career, she has directed public relations, marketing, advertising, or social strategy for over 65 organizations such as H-E-B, Alamo Colleges District, Meals on Wheels San Antonio, Girl Scouts of Southwest Texas, Texas State University, and Big Brothers Big Sisters.

In addition to agency work, she is also a professional workshop facilitator, leading workshops for Spurs Sports & Entertainment, the Children’s Shelter – Family Tapestry division, CPS Energy, the San Antonio Area Foundation, and the Alamo Colleges Workforce Network. She also consults as a communication coach, has taught as adjunct faculty, writes a national column for the Public Relations Society of America, and is a frequent guest speaker at colleges across the country.

Social Links of the Client:

Website - http://www.mvw360.com

Facebook Profile - https://www.facebook.com/MVWCommunications/

LinkedIn Profile - https://www.linkedin.com/company/mvwcommunications/

About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.

After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)

After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.

She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.

Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.

Social Links:

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

(0:00) Introduction and guest introduction: Melissa Vela-Williamson (5:10) Business principles: Importance of trust, reputation, and integrity (14:30) Corporate to Entrepreneurship: Transition and challenges (20:07) Building relationships: Networking, referrals, and giving back (25:36) Adapting to change: Remote work, pandemic impact, and business evolution (35:31) Partnering with nonprofits: Giving back and expanding horizons (40:00) Online Presence: Social media's role in professional growth and reputation management (45:42) Wrap up: Final thoughts and encouragement to reach out for PR assistance