Expert In You
”EXPERT IN YOU” is a podcast designed for consultants, coaches, and entrepreneurs. It offers innovative strategies for gaining a competitive edge and establishing oneself as an industry expert, aiming to help listeners scale their businesses effectively.
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Episodes
2 days ago
2 days ago
In this episode, host Ann Carden sits down with the incredible Rai Cornell, CEO and founder of Cornell Content Marketing. Rai brings a unique blend of expertise to the table—not only is she a seasoned marketing leader and fractional CMO, but her background in psychology sets her apart as a true marketing psychology strategist.
Ann and Rai dive deep into how understanding human behavior and leveraging psychological frameworks can revolutionize your marketing, cut unnecessary spending, and dramatically boost your results—all with an organic approach. Rai shares her journey from the mental health field to entrepreneurship, explains her signature Elite Method, and reveals how she helps companies presell 80-90% of their leads before the sales team even gets involved.
If you’re ready to uncover powerful strategies that harmonize marketing and sales, drive higher-quality leads, and create exceptional growth for your business, you won’t want to miss this conversation. Grab your coffee, get inspired, and let’s unlock the expert in you!
Key Moments:
01:20 From Counseling to Marketing Shift
06:54 Impressive Marketing Cost Reduction
09:57 "Back to Basics: Effective Sales"
13:41 "Website Leads Boost with AI"
16:44 "Understanding Buyer's Psychological Cycle"
18:54 Optimizing B2B Buyer Journey Stages
20:52 "Obsessed with Quality Excellence"
24:07 Metrics-Driven Marketing Strategy Plan
29:53 Bridging Marketing and Sales Divide
33:36 Aligning Sales and Marketing Strategies
About the guest :
Rai Cornell is a Marketing Psychology Strategist with 18 years of experience helping B2B SaaS, edtech, and professional services scale beyond $20M using one powerful secret: human psychology.
Before marketing, Rai spent 8 years as a corrections and substance abuse counselor, mastering what truly drives behavior change. Today, through her ELITE Method—built on frameworks like CBT and positive psychology—she helps brands turn buyers into loyal advocates, boosting conversions, optimizing spend, and claiming market share.
Links to connect Rai :
Website : https://www.cornellcontentmarketing.com/
Linkedin : https://www.linkedin.com/in/raicornell/
Instagram : https://www.instagram.com/cornellcontentmarketing
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
Wednesday Jul 09, 2025
Wednesday Jul 09, 2025
In this episode, Ann Carden dives deep into the real reasons why even the most seasoned entrepreneurs can find themselves stuck and playing smaller than they’re capable of. Ann pulls back the curtain on the three major mindset blocks—success paralysis, the expert identity trap, and isolation at the top—that hold brilliant business owners back from leveling up, hitting those bigger goals, and getting paid what they’re truly worth.
If you’re an established expert ready to break through your current ceiling and explore those bold, next-level moves, Ann’s stories, strategies, and tough love will inspire you to stop leaving money on the table and start aligning your business with your highest potential. She shares powerful, real-world examples from her own journey and client success stories, showing exactly what’s possible when you overcome fear, reinvent your brand, and surround yourself with the right support.
So grab your coffee and get ready for practical tips and motivating insights to elevate your business, expand your influence, and unlock the expert in you. If you know you’re meant for more, this episode is your wake-up call!
Key Moments:
01:16 Identifying Entrepreneurial Mindset Barriers
03:17 Fear of Lost Success
08:45 Breaking Free from Comfort Zones
12:42 Elevate Your Brand: Bold Moves
15:54 "DIY Success: A Tough Journey"
20:10 Creating a $50K Scalable Offer
22:20 Unlocking Six-Figure Potential
27:24 Evolving Market Challenges
28:51 "Prevent Business Decline: Act Now"
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://annlcarden.com
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
Wednesday Jul 02, 2025
Wednesday Jul 02, 2025
In this episode, host Ann Carden welcomes Chris Miles—known as the “anti-financial advisor”—for a conversation packed with practical insights, hard-won experience, and a fresh perspective on creating true financial freedom. Chris shares his journey from college dropout to successful entrepreneur, the hard lessons learned through boom, bust, and recession, and how he discovered that real wealth comes from making work optional through passive income.
You’ll hear how Chris helps high-achieving professionals and business owners break free from the grind—not by sacrificing everything, but by making smarter financial decisions. Ann and Chris discuss the opportunities (and pitfalls) of today’s digital, AI-driven business world, why cash flow trumps just high earnings, and how an abundance mindset can lead to a bigger ripple effect in your life and community.
Whether you’re looking to create more freedom in your business, maximize your impact, or simply want to put your money to work so you can focus on what matters most, this episode is full of actionable strategies and inspiring stories. So grab your coffee and get ready to unlock your next level of expertise—and maybe even your path to work-optional living!
Key Moments:
01:22 College to Business: A Journey
04:01 From Debt to Financial Freedom
08:20 "Startup Struggles and High Overhead"
11:59 Financial Advice: Restructure to Free Cash Flow
15:30 Coaching Expertise in Business Growth
16:17 High-Earner Lifestyle Trap
21:26 Four Wheeler: Freedom and Family Time
22:53 Make Money, Maintain Life Balance
29:03 Overcoming Mistrust in Marketing
31:12 "Authentic Connection vs. AI Content"
33:52 "Passive Income Strategy Advisors"
About the guest :
Chris Miles, the Cash Flow Expert and Anti-Financial Advisor, is a leading authority teaching entrepreneurs and professionals how to get their money working for them TODAY!
He’s an author, podcast host of the Money Ripples Podcast, has been featured in US News, CNN Money, Entrepreneurs on Fire, BiggerPockets, and has a proven reputation with his company, Money Ripples, getting his clients fast, financial results. In fact, his personal clients have increased their cash flow by over $300 Million in the last 15 years!
How to connect Chris:
Website: http://www.moneyripples.com
LinkedIn Profile: https://www.linkedin.com/in/chriscmiles/
Facebook Profile: https://www.facebook.com/moneyripples
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://annlcarden.com
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
Wednesday Jun 25, 2025
Wednesday Jun 25, 2025
In this episode, host Ann Carden dives into the game-changing strategy of creating a $50,000 “rinse and repeat” offer for consultants, agency owners, coaches, and B2B experts. Ann shares her personal journey from uncertainty about high-ticket offers to helping clients scale their businesses with premium packages that unlock extraordinary growth and financial freedom.
You’ll hear compelling stories of clients who transformed their businesses—and their income—by packaging their expertise into high-value, cash-generating offers.
Ann breaks down the mindset shift required, the keys to positioning and selling these premium services, and why your true value lies not in deliverables, but in your expertise and strategic thinking.
If you’re ready to level up, attract higher-end clients, and stop leaving money on the table, this is the episode for you! Grab your coffee and get ready to unlock the expert—and the premium potential—in you.
Key Moments:
05:14 Client's Strategic Offer Boosted Revenue
07:35 "Creating Transformational Gateway Offers"
11:14 Maximize Revenue with Repeat Offers
14:35 "Unlock $50k Offer Business Potential"
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://annlcarden.com
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
Wednesday Jun 18, 2025
Wednesday Jun 18, 2025
In this episode, host Ann Carden sits down with Christopher Filipiak, a renowned sales expert who’s made waves working with major corporations and large enterprises. If you’ve ever wondered how to break into the world of enterprise clients or scale your consulting, coaching, or expert business to new heights, this conversation is for you.
Christopher shares his fascinating journey from working at Ford Motor Company to selling into Fortune 500 organizations, and eventually launching his own firm. Together, Ann and Christopher dive deep into actionable strategies for landing high-level clients, the importance of consistent market outreach, evolving your offers and messaging, and structuring value-based pricing—plus, Christopher reveals the plays he runs daily to connect with CEOs and drive consistent revenue growth.
This episode is packed with gold: real-world tactics, mindset shifts, and behind-the-scenes insights into building a thriving business serving enterprise clients. Whether you’re a coach, consultant, or service provider eager to move upmarket, you’ll find inspiration and practical advice to help you elevate your influence, offers, and bank account.
Grab your coffee, get inspired, and let’s unlock the expert in you!
Key Moments:
04:40 "CEO-Driven Business Success Strategies"
09:06 Trust Yourself; Charge Your Worth
11:31 "Prioritize Conversations for Business Growth"
14:41 "Connecting with CEOs Successfully"
18:30 Create Real Experiences
22:22 Collaborative CEO Networking Events
26:05 "CEO Workshop and Sales Prep"
28:43 Podcast Disclaimer and Call to Action
About the guest :
Christopher Filipiak is not your typical sales expert — he’s a powerhouse at the intersection of engineering precision, business strategy, and human transformation. With roots in Detroit and a career that began on the factory floors of Ford and Visteon, Christopher made an intentional leap from engineering into Fortune 100 consulting and eventually into the entrepreneurial space — all to get closer to where real business decisions are made.
Today, Christopher helps CEOs become confident, competent sales leaders in their own businesses. Through his Sales Ready Organization framework, he’s helped founders 12x their growth, increase deal flow by 500%, and close more clients with greater ease. His approach blends lean systems, mindset transformation, and hands-on execution — turning sales from a dreaded task into a powerful, purposeful act of service.
How to connect Christopher:
Website: https://www.christopherfilipiak.com
LinkedIn: https://www.linkedin.com/in/christopherfilipiak/
Facebook https://www.linkedin.com/in/christopherfilipiak/
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://annlcarden.com
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
Wednesday Jun 11, 2025
Wednesday Jun 11, 2025
In this episode, Ann dives into why so many speakers, coaches, and consultants love getting on stage, guesting on podcasts, or running virtual rooms—but struggle to turn those speaking opportunities into consistent, predictable revenue.
She challenges you to rethink your approach: Are you just inspiring your audience, or are you influencing buyers and building a true marketing and sales engine for your business? Ann uncovers the missing pieces—like having a strategic path, irresistible positioning, and solid conversion systems—so that every talk becomes a payday, not just a feel-good moment.
Tune in for real-world examples, practical tips, and Ann’s proven strategies to make speaking a main driver of growth, revenue, and opportunity in your business. If you’re ready to turn your passion for speaking into big results, this episode is your essential roadmap!
So grab your coffee, tune in, and get ready to unlock your full potential and true value as an expert in your field!
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
Wednesday Jun 04, 2025
Wednesday Jun 04, 2025
In this episode, Ann Carden sits down with award-winning designer Michael Pila, the creative force behind No Nonsense Web Design. Michael shares how he transforms websites into powerful marketing tools that do more than just look pretty—they actually help businesses connect with their ideal customers and stand out in the marketplace. The conversation delves into Michael’s unique experience working with nonprofits, local theaters, and arts organizations, where he has helped elevate brands and enhance their public image.
They discuss the importance of rebranding as businesses grow, why your online presence needs to reflect your true value, and the costly mistakes solo entrepreneurs and organizations make when they try to do it all themselves. Michael shares real-life examples of turning “homemade” marketing into a professional, results-driven strategy and reveals his process for starting projects with a comprehensive “brand scan.”
If you want insights on building a website that’s more than just an online brochure—and practical tips on making your brand shine—this episode is packed with wisdom and inspiration. Additionally, Michael shares his approach to utilizing AI as a creative tool and teases his upcoming book on branding for small businesses. Grab your coffee and get ready to unlock the expert in you!
Key Moments:
03:54 "Enhancing Business Presentation"
07:32 Evolving Businesses: Importance of Rebranding
10:39 Varied Approaches to Copywriting
14:14 Lessons from Ineffective Print Ads
18:42 Initial Consultation and Brand Assessment
20:56 Marketing Package Pricing Overview
24:22 AI: Tool, Not Replacement
27:30 "From Scratch: An Accessible Guide"
29:56 "Podcast Disclaimer & Call to Action"
About the guest :
Michael Pilla is a digital marketing and branding expert with a B.F.A. in Communication Design from Pratt Institute. He began his career in traditional design roles, including at the Book-of-the-Month Club, where he gained foundational experience in direct marketing.
An early adopter of computer-based design, Michael launched a successful freelance business, creating print and packaging for clients in the healthcare, publishing, microbrewery, and indie film industries. His interest in digital marketing led to roles at iVillage and ModemMedia, where he refined the skills that power his current agency.
Today, he leads a digital marketing and branding firm focused on helping businesses grow through smart strategy and compelling storytelling.
How to connect Michael:
https://pillacm.com/
https://www.linkedin.com/in/mpilla/
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
Wednesday May 28, 2025
Wednesday May 28, 2025
In this episode, Ann dives into one of the most common challenges faced by professional entrepreneurs, coaches, consultants, and agency owners: missing out on the biggest opportunities sitting right in front of them.
Drawing from real-life client success stories and her own experience coaching experts for over 15 years, Ann reveals why scaling your business and increasing your revenue often isn't about chasing more leads or adding more services—instead, it's about recognizing and packaging your true expertise in a way that commands higher fees and creates scalable growth.
Ann shares actionable strategies for uncovering hidden opportunities in your business, building premium and scalable offers, and shifting your business model to unlock exponential results. Whether you’re feeling stuck, undervalued, or simply ready for your next big leap, this episode will inspire you to leverage your capabilities for faster, more profitable growth.
If you're ready to move beyond the hustle and build a business that pays you what you truly deserve, grab your coffee and get ready to unlock the expert in you!
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level, even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
Wednesday May 21, 2025
Wednesday May 21, 2025
In this episode, host Ann Carden dives deep into the world of podcasting with special guest Travis Chappell—one of the top names in the business podcasting space and the creator of the popular "Travis Makes Money" show. Travis shares his incredible journey from uncertain beginnings and door-to-door sales to building a successful media company, gaining thousands of listeners, and landing lucrative sponsorship deals.
In this conversation, you’ll get the inside scoop on what it takes to build, grow, and monetize a podcast—from launching your show and finding your niche, to surviving those crucial early days when downloads are low and burnout is high.
Travis opens up about the importance of consistency, the realities behind podcast “top charts,” and how he’s pivoted, rebranded, and doubled down on creating content that excites him and delivers real value to listeners. If you’re ready to learn proven strategies for transforming your podcast into a powerful business tool, you won’t want to miss this episode!
Key Moments:
06:05 Door-to-Door Sales Dilemma
07:18 "From Books to Podcasts: My Journey"
11:46 Avoiding Podcast Fatigue
16:09 "Travis Creates Podcast Empire"
20:06 "Leveraging Network for Podcast Sponsorships"
22:04 Maximizing Podcast Ad Revenue
25:02 Impression Arbitrage in Media Production
28:47 Podcast Scheduling and Consistency Advice
33:09 "Transforming Into a Media Company"
34:45 "Growing Audience via Cross-Promotion"
About the guest :
Travis Chappell is a door-to-door salesman turned founder, investor, speaker, and podcaster. He is the founder and CEO of Guestio.com, where he and his team are responsible for facilitating over 10,000 podcast interviews for users and clients.
He's also the host of the top-rated podcast Travis Makes Friends, where he's interviewed people like Shaquille O'Neal, Rob Dyrdek, Grant Cardone, Josh Peck, Molly Bloom, Jasmine Star, John Maxwell, and hundreds of others. In addition to being a guest on top podcasts like Bigger Pockets, EOFire, and Born to Impact, Travis has been featured in Forbes, Entrepreneur, TechCrunch, Bloomberg, and dozens of other media outlets.
When he's not working on his dreams, Travis can be found at the golf course, playing pick up basketball, or at his home in Las Vegas with his high school sweetheart and two kids.
How to connect Travis :
Website : https://app.guestio.com/
Linkedin: https://www.linkedin.com/in/travischappell/
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
Wednesday May 14, 2025
Wednesday May 14, 2025
In this episode, host Ann Carden dives deep into a critical issue plaguing many talented consultants, coaches, and expert entrepreneurs—undervaluing themselves and undercharging for their brilliance. Ann shares real-life stories from her experience working with top-tier consultants who are truly the best at what they do, yet their income doesn’t reflect their expertise.
You’ll discover how powerful positioning, strategic sales conversations, and packaging your services the right way can dramatically shift not only your income but also your influence. Ann outlines where many experts go wrong and offers actionable insights on leveling up your positioning, boosting your confidence, and finally charging what you’re truly worth. If you’re ready to break free from being underpaid and start landing those million-dollar deals, this episode is packed with the motivation and practical advice you need.
So grab your coffee, tune in, and get ready to unlock your full potential and true value as an expert in your field!
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
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💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach