Expert In You

How to Spot and Leverage the Biggest Missed Opportunities in Your Business

In this episode, Ann dives into one of the most common challenges faced by professional entrepreneurs, coaches, consultants, and agency owners: missing out on the biggest opportunities sitting right in front of them. 
Drawing from real-life client success stories and her own experience coaching experts for over 15 years, Ann reveals why scaling your business and increasing your revenue often isn't about chasing more leads or adding more services—instead, it's about recognizing and packaging your true expertise in a way that commands higher fees and creates scalable growth.
Ann shares actionable strategies for uncovering hidden opportunities in your business, building premium and scalable offers, and shifting your business model to unlock exponential results. Whether you’re feeling stuck, undervalued, or simply ready for your next big leap, this episode will inspire you to leverage your capabilities for faster, more profitable growth. 
If you're ready to move beyond the hustle and build a business that pays you what you truly deserve, grab your coffee and get ready to unlock the expert in you!
About the host: 
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.
Why Choose Ann Carden? 
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level, even before the Internet era. 
 
Work with Ann Carden
 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 
 
Get Free Resources:
 ➡️ Access Ann's Free Training: www.expertinyou.biz 
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
 
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 
 
Relevant Links: 
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
 📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
 💟Facebook: https://www.facebook.com/ann.carden.509
 💟Instagram: https://www.instagram.com/anncardenconsulting/
 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
 

How Travis Chappell Built a Profitable Podcast and Landed Six-Figure Sponsorships

In this episode, host Ann Carden dives deep into the world of podcasting with special guest Travis Chappell—one of the top names in the business podcasting space and the creator of the popular "Travis Makes Money" show. Travis shares his incredible journey from uncertain beginnings and door-to-door sales to building a successful media company, gaining thousands of listeners, and landing lucrative sponsorship deals.
 
In this conversation, you’ll get the inside scoop on what it takes to build, grow, and monetize a podcast—from launching your show and finding your niche, to surviving those crucial early days when downloads are low and burnout is high. 
 
Travis opens up about the importance of consistency, the realities behind podcast “top charts,” and how he’s pivoted, rebranded, and doubled down on creating content that excites him and delivers real value to listeners. If you’re ready to learn proven strategies for transforming your podcast into a powerful business tool, you won’t want to miss this episode!
 
Key Moments:
 
06:05 Door-to-Door Sales Dilemma
07:18 "From Books to Podcasts: My Journey"
11:46 Avoiding Podcast Fatigue
16:09 "Travis Creates Podcast Empire"
20:06 "Leveraging Network for Podcast Sponsorships"
22:04 Maximizing Podcast Ad Revenue
25:02 Impression Arbitrage in Media Production
28:47 Podcast Scheduling and Consistency Advice
33:09 "Transforming Into a Media Company"
34:45 "Growing Audience via Cross-Promotion"
 
About the guest : 
 
Travis Chappell is a door-to-door salesman turned founder, investor, speaker, and podcaster. He is the founder and CEO of Guestio.com, where he and his team are responsible for facilitating over 10,000 podcast interviews for users and clients. 
 
He's also the host of the top-rated podcast Travis Makes Friends, where he's interviewed people like Shaquille O'Neal, Rob Dyrdek, Grant Cardone, Josh Peck, Molly Bloom, Jasmine Star, John Maxwell, and hundreds of others. In addition to being a guest on top podcasts like Bigger Pockets, EOFire, and Born to Impact, Travis has been featured in Forbes, Entrepreneur, TechCrunch, Bloomberg, and dozens of other media outlets. 
When he's not working on his dreams, Travis can be found at the golf course, playing pick up basketball, or at his home in Las Vegas with his high school sweetheart and two kids.
 
How to connect Travis : 
Website : https://app.guestio.com/
Linkedin: https://www.linkedin.com/in/travischappell/
 
About the host: 
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden? 
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era. 
Work with Ann Carden
 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 
Get Free Resources:
 ➡️ Access Ann's Free Training: www.expertinyou.biz 
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
 
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 
 
Relevant Links: 
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
 📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
 💟Facebook: https://www.facebook.com/ann.carden.509
 💟Instagram: https://www.instagram.com/anncardenconsulting/
 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Positioning Yourself as an Industry Expert to Unlock Million-Dollar Deals

In this episode, host Ann Carden dives deep into a critical issue plaguing many talented consultants, coaches, and expert entrepreneurs—undervaluing themselves and undercharging for their brilliance. Ann shares real-life stories from her experience working with top-tier consultants who are truly the best at what they do, yet their income doesn’t reflect their expertise.
You’ll discover how powerful positioning, strategic sales conversations, and packaging your services the right way can dramatically shift not only your income but also your influence. Ann outlines where many experts go wrong and offers actionable insights on leveling up your positioning, boosting your confidence, and finally charging what you’re truly worth. If you’re ready to break free from being underpaid and start landing those million-dollar deals, this episode is packed with the motivation and practical advice you need.
So grab your coffee, tune in, and get ready to unlock your full potential and true value as an expert in your field!
About the host: 
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden? 
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era. 
Work with Ann Carden
 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 
Get Free Resources:
 ➡️ Access Ann's Free Training: www.expertinyou.biz 
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
 
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 
 
Relevant Links: 
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
 📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
 💟Facebook: https://www.facebook.com/ann.carden.509
 💟Instagram: https://www.instagram.com/anncardenconsulting/
 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Simplifying Legal Essentials for Small Businesses and Startups with Mitchell C. Beinhaker

In this episode, Ann Carden is joined by Mitchell C. Beinhaker, an experienced business attorney with over three decades of practice in New Jersey and New York. Mitch specializes in helping business owners start, grow, and protect their ventures through proper legal procedures, business agreements, and strategic estate planning.
 
Together, Ann and Mitch get into the often-overlooked legal pitfalls that small and family-owned businesses face, especially when it comes to partnerships, formalizing agreements, and staying out of court. Mitch shares why putting things in writing from the very beginning can save entrepreneurs not only time and money, but also personal stress and business relationships down the road.
 
Whether you’re in the early stages of your business, thinking of expanding through acquisition, or simply want to bulletproof your operations, this episode is packed with actionable advice and insightful stories. Mitch also discusses the challenges of selling preventive legal services, how the legal landscape is evolving for small businesses post-pandemic, and the importance of establishing ongoing relationships with professional advisors.
 
You won't miss this conversation if you want to avoid costly mistakes and set your business up for long-term success!
 
Key Moments: 
 
04:03 Imperfect Memory and Recall Challenges
07:41 "Resolving Disputes by Documenting Agreements"
10:50 "Work-Life Balance Erosion"
16:27 AI Limitations in Legal Practice
19:27 Nondisparagement Clauses in Contracts
22:42 Retainer Program for Startups
26:03 AI Benefits Small Firms Over Large
 
About the guest : 
 
Mitchell C. Beinhaker has been practicing law for over thirty-two years, primarily in New Jersey, with additional experience in New York and federal tax planning across the country. Throughout his career, Mitchell has focused on helping business owners launch and grow their companies, ensuring their legal paperwork is in order, and that they’re following proper procedures. He’s frequently involved in small business purchases and sales, guiding clients through the process of buying or selling businesses. In addition, Mitchell handles commercial leasing and property purchases, making him a trusted advisor for entrepreneurs navigating the complex world of business law.
 
How to connect Mitchell : 
 
Website: https://www.beinhakerlaw.com/
Podcast: https://accidentalentrepreneur.podbean.com/
LinkedIn: https://www.linkedin.com/in/beinhakerlaw/
Instagram: https://www.instagram.com/beinhakerlaw/
About the host: 
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden? 
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era. 
Work with Ann Carden
 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 
Get Free Resources:
 ➡️ Access Ann's Free Training: www.expertinyou.biz 
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
 
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 
 
Relevant Links: 
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
 📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
 💟Facebook: https://www.facebook.com/ann.carden.509
 💟Instagram: https://www.instagram.com/anncardenconsulting/
 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Leveraging Strategy and Innovation: Approach to Business Growth and AI Integration with David Bland

In this powerful episode, I sit down with David Bland to explore his entrepreneurial journey and the Effective Market Testing (EMT) process transforming how businesses grow. 🚀 We dive into strategies for navigating uncertainty, acquiring clients, and using LinkedIn to expand your reach 📲—plus, David shares a real-world client success story you won’t want to miss. 💼 Ready to scale smarter? Don’t miss my exclusive invitation to a high-impact workshop at the end of the episode! 👉 Tune in now for expert insights, proven growth frameworks, and strategies to fast-track your success.
📘 David J. Bland: Testing Business Ideas with Real-World Innovation
Founder of Precoil and Lead Author of Testing Business Ideas, David J. Bland is a recognized thought leader helping companies innovate with confidence. Based in Northern California, David brings a powerful blend of lean startup, design thinking, and business model innovation to the world’s most recognized brands.
🚀 From Startups to Global Giants
Since founding Precoil in 2015, David has helped validate new products and business models for companies like GE, Toyota, Adobe, HP, and Behr—ensuring they’re building the right things before scaling.
📚 Author & Educator
David co-authored the best-selling book, Testing Business Ideas (Wiley), alongside strategy legend Alexander Osterwalder, arming innovators with tools to de-risk and test ideas systematically.
💡 Giving Back to the Startup Ecosystem
With over a decade spent scaling tech startups, David now mentors future founders through multiple Silicon Valley accelerators, sharing his expertise and commitment to sustainable innovation.
🔗 Connect with David J. Bland
🌐 Website: www.precoil.com/about
💼 LinkedIn: www.linkedin.com/in/davidjbland/overlay/contact-info/
(0:00) Introduction and guest welcome
(1:18) David's career journey and EMT process
(4:39) Client acquisition and LinkedIn's impact
(8:16) Favorite client story and business challenges
(15:28) Sponsor: Expert in You magazine
(16:16) Client engagement and adapting during COVID
(20:55) David's problem-solving and turning challenges into opportunities
(26:22) Team design, big goals, and AI integration
(30:38) Pricing, packaging services, and final thoughts
(33:44) Closing remarks and workshop promotion

Million Dollar Coaching, Consulting and Professional Service Offers

In this powerful episode of the Expert In You podcast, Ann Carden recaps a recent virtual event, revealing the keys to crafting a million-dollar offer 💰. She highlights common pitfalls to avoid and shares strategies for building and scaling a brand around a high-value offer. Drawing from her personal experience and proven insights, Ann unpacks what makes an offer truly compelling and how to position it for maximum impact. She extends a special invitation to listeners to strategize for their own businesses and unlock the transformative potential of a well-structured offer. 💡 The episode wraps up with an exclusive invitation to a workshop designed to help you refine and leverage your million-dollar offer. 🎧 Don't miss this opportunity to elevate your business success—tune in now!
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
You might also like:
✅ https://youtu.be/zzlNIf1wtwg
✅ https://youtu.be/JOHQwTfqNSI
✅ https://youtu.be/k9I-uWBd-IA
🔰my playlist :
https://www.youtube.com/watch?v=aOtVWBlfwdA&list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbt&index=2
🔔Don't forget to like, share, and subscribe for more captivating Ann Carden!
Thank you for watching this video, click the "SUBSCRIBE" button to stay connected with this channel.
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction and Recap of Recent Events
(1:20) Creating a Million Dollar Offer and Avoiding Common Mistakes
(3:49) Sponsor: Expert In You Magazine
(4:35) Crafting and Branding Your Core Offer
(5:35) Personal Success Story and Offer Redesign Encouragement
(7:02) Call to Action and Workshop Promotion

AI in Action: Smart Tools & Strategies to Scale Your Business with Chris Troka

In this episode of Expert In You, Ann Carden welcomes Chris Troka, who shares insights from his business journey and the transformative impact of AI. They explore various types of AI employees and emphasize the importance of maintaining integrity in AI usage. Chris discusses how AI can enhance lead generation and podcasting, offering practical tips for those starting with AI and strategies for client acquisition. The conversation also covers setting and achieving ambitious business goals for 2025. Chris provides valuable insights into leveraging AI for business growth. Tune in for actionable advice on integrating AI into your business strategy!
🎯 Chris Troka: Automating Growth for Solopreneurs & Small Businesses
Chris Troka empowers solopreneurs and small business owners to save time, nurture leads, and scale their operations using smart marketing and automation strategies. With a unique background in building an award-winning Wedding DJ business, Chris understands what it takes to capture attention and convert interest into action.
⚙️ From Dance Floors to Dashboards
Chris took the creativity and hustle of the events world and transformed it into a mission—helping business owners streamline their workflows, maximize customer touchpoints, and scale through the buyer’s journey.
🚀 Why Chris?
If you're tired of doing everything manually and ready to build a business that works for you, Chris has the tools, systems, and mindset to make it happen.
🔗 Connect with Chris
🌐 Website: www.focused-biz.com
💼 LinkedIn: www.linkedin.com/in/christopher-troka-3a093058/
📘 Facebook Group: www.facebook.com/groups/4190977887795656
(0:00) Introduction and welcoming Chris Troka
(1:16) Chris Troka's business journey and AI impact
(5:25) Understanding different types of AI employees
(8:42) Maintaining integrity in AI usage
(9:48) Sponsor: Expert In You Magazine
(10:37) Engaging Chris Troka’s services and AI in lead generation
(12:18) Exploring AI's potential in podcasting
(13:14) Tips for starting with AI and client acquisition strategies
(15:22) Setting and tackling big business goals for 2025
(17:50) Closing remarks, contact info, and workshop invitation

How to Build a Standout Brand That Gets Attention and Grows Your Business

In this episode of Expert In You, Ann Carden breaks down the intricacies of personal branding, sharing her expertise in building a standout presence in any industry. She introduces the four Cs of personal branding—Clarity, Consistency, Credibility, and Connection—a powerful framework for establishing authority and influence. Ann dives into high-impact strategies that help entrepreneurs and coaches differentiate themselves, ensuring they attract the right audience and opportunities. She wraps up with actionable takeaways to help listeners elevate their professional presence and build a brand that commands attention. 🎧 Tune in now for expert insights on crafting a powerful and profitable personal brand! 🚀
Ann Carden: The Business Growth & Marketing Expert You Need 🚀
With over 41 years of experience, Ann Carden is a renowned Business Growth Consultant, Marketing Strategist, Professional Speaker, and #1 Bestselling Author. She has helped hundreds of professionals across 40+ industries scale their businesses with high-level strategies that drive revenue, authority, and market influence.
Why Work with Ann?
✅ Corporate & Entrepreneurial Expertise: 13 years in corporate leadership + 29 years building and scaling multiple businesses
✅ Global Success: Grew her first business to an international level—even before the internet
✅ Coaching & Consulting Powerhouse: Specializing in helping coaches, consultants, and small business owners accelerate growth and maximize profits
Want to Scale Your Business Faster?
🎯 Get Ann’s Free Training: www.expertinyou.biz
📖 Read the Latest Issue of Expert In You Magazine: www.expertinyoumagazine.com/magazine
📅 Book a Strategy Call: acarden.com
Connect with Ann Today!
🌐 Website: anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞 Schedule a Call: calendly.com/anncardencoaching/acceleratorstrategycall?
💼 LinkedIn: linkedin.com/in/anncarden-business-consultant-coach
💟 Facebook: facebook.com/ann.carden.509
💟 Instagram: instagram.com/anncardenconsulting
🚀 Ready to grow your business with proven strategies? Let’s make it happen!
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Welcome and introduction to Expert In You
(1:33) Ann Carden's background and expertise in personal branding
(5:22) The four Cs of personal branding: Clarity, Consistency, Credibility, Connection
(9:23) Sponsor: Expert in You magazine
(11:07) Utilizing high impact strategies for personal brand growth
(13:28) Summary of personal branding strategies and closing remarks

Marketing in the AI Era: Sales Funnels, Branding & Omnichannel Success with Ben Kniffen

In this episode of Expert In You, Ann Carden sits down with Ben Kniffen to discuss the evolving landscape of online networking post-COVID and the common pitfalls in paid advertising. Ben, from LinkedSelling, shares expert insights on the power of branding and storytelling in marketing, shedding light on the differences between B2B and B2C strategies and how to overcome skepticism in the sales process. The conversation also explores how to align sales with marketing funnels, the impact of AI tools like ChatGPT on advertising, and the challenges of omnichannel marketing. Ben offers a behind-the-scenes look at LinkedSelling's future goals and provides actionable strategies to enhance your marketing efforts. 🎧 Tune in now for expert insights and proven techniques to elevate your marketing success!
Ben Kniffen: The B2B Lead Generation Expert 🚀
Ben Kniffen is the CEO and Co-Founder of LinkedSelling, the leader in Business-to-Business Lead Generation and a four-time INC 5000 company. Since 2011, he has taught hundreds of thousands of business owners, entrepreneurs, and professionals how to leverage LinkedIn and social media to generate leads, clients, and sales opportunities.
Why Work with Ben?
With experience working with Microsoft, Dell, SAS, Neil Patel, HP, and more, Ben and his team have helped over 10,000 businesses build and execute powerful LinkedIn lead generation strategies. His insights have been featured in Entrepreneur.com, Business 2 Community, and Salesforce, making him a trusted authority in B2B marketing.
Beyond Business 🎶
When he’s not helping businesses scale, Ben enjoys spending time with his wife and daughters, watching Cardinals baseball, and playing music. A professional musician, he never passes up a chance to lay down the groove on bass!
Connect with Ben!
🌍 Website: Linkedselling.com
💼 LinkedIn: linkedin.com/in/benkniffen
🚀 Ready to transform your B2B lead generation? Let’s make it happen!
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction and guest Ben Kniffen
(1:07) Power and efficiency of online networking post-COVID
(3:18) Common pitfalls in paid advertising and Ben's agency background
(5:53) LinkedSelling's services and the role of branding in marketing
(10:14) Identifying ideal clients and addressing misconceptions in marketing
(12:56) Storytelling and strategy differences in B2B vs. B2C marketing
(15:22) Overcoming skepticism and the importance of pain points
(18:23) Marketing funnel and multi-step advertising strategies
(21:29) Marketing vs. sales and alignment strategies
(23:19) Sponsor: Expert in You magazine
(24:43) Lead qualification, cost analysis, and nurturing
(28:24) Collaborating with large company marketing teams
(30:09) Tech stack and choosing the right ad platform
(37:36) Leveraging experience and competitive analysis through ad libraries
(41:58) Impact of ChatGPT on advertising strategies
(44:03) LinkedSelling's future goals and overcoming educational challenges
(46:44) Omnichannel marketing and competing for attention
(49:40) Contact information and acknowledgments
(50:27) Closing remarks and workshop invitation

Speak, Sell, and Scale by Owning Your Own Stage

In this episode of Expert In You, Ann Carden breaks down the entrepreneurial success formula, revealing the key strategies that drive business growth. She explores the power of speaking engagements to expand your influence and reach within your industry. 🎤 The conversation dives into multi-channel content sharing, hosting virtual events, and engaging with diverse audiences to maximize impact. Ann also shares proven marketing strategies backed by real success stories, offering practical insights for entrepreneurs looking to scale their businesses. 📈 🎧 Tune in now for expert strategies to elevate your entrepreneurial journey and achieve long-term success!
Ann Carden: The Business Growth & Marketing Expert You Need 🚀
With over 41 years of experience, Ann Carden is a renowned Business Growth Consultant, Marketing Strategist, Professional Speaker, and #1 Bestselling Author. She has helped hundreds of professionals across 40+ industries scale their businesses with high-level strategies that drive revenue, authority, and market influence.
Why Work with Ann?
✅ Corporate & Entrepreneurial Expertise: 13 years in corporate leadership + 29 years building and scaling multiple businesses
✅ Global Success: Grew her first business to an international level—even before the internet
✅ Coaching & Consulting Powerhouse: Specializing in helping coaches, consultants, and small business owners accelerate growth and maximize profits
Want to Scale Your Business Faster?
🎯 Get Ann’s Free Training: www.expertinyou.biz
📖 Read the Latest Issue of Expert In You Magazine: www.expertinyoumagazine.com/magazine
📅 Book a Strategy Call: acarden.com
Connect with Ann Today!
🌐 Website: anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞 Schedule a Call: calendly.com/anncardencoaching/acceleratorstrategycall?
💼 LinkedIn: linkedin.com/in/anncarden-business-consultant-coach
💟 Facebook: facebook.com/ann.carden.509
💟 Instagram: instagram.com/anncardenconsulting
🚀 Ready to grow your business with proven strategies? Let’s make it happen!
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction and the entrepreneurial success formula
(2:35) Leveraging speaking engagements for business growth
(6:17) Sponsor: Expert in You magazine
(7:02) Multi-channel content sharing and virtual events
(10:33) Diverse marketing strategies and success stories
(13:04) Conclusion and call to action